MagentoLive Germany is always a terrific event for the Magento Community in Europe, as it gathers numerous experts and outstanding people all around the world.
This year, powered by PayPal, eBay, and other e-commerce major players, the conference was, once again, an excellent opportunity to strengthen the community. Multiple invited persons, speakers, and attendees shared their vision of the future, discussed successes and obstacles, and delivered their knowledge about Magento and e-commerce in general.
And, as usually, we offer our readers an overview of some noteworthy presentations in our blog. It contains only a several abstracts, while you can look through the entire list of videos and presentations on the conference website.
Win New Online Customers and Build Relationships with a Direct to Consumer Business Model
|Boris Lokschin, eCommerce Business and Delivery Manager, CGI||Sarah Schachenhofer, Product Manager, HEAD|
The presentation covers some peculiarities of a comparatively uncommon, but currently trendy business model – D2C (direct to customer) sales. Based on the Head.com example the authors briefly touch the features of the D2C model and explain the advantages of this marketing and business positioning.
According to the authors, direct to customer sales is a global trend and provide several advantages over other business models:
- Direct contact to customer;
- Two-way communication;
- Unique user experience;
- Differentiation from competitors;
- Special product range;
- New markets.
The modern and powerful Head.com site fulfills all the mentioned above tasks and allows customers to create their own unique Head Racquet online or send their expectations about the product and new services directly to the manufacturer.
This still developing project is a great success among Head’s customers and allows the management of the company to plan new initiatives towards further D2C implementation using Magento as a foundation for their online embodiment.
Beyond the Curve, Staying Ahead of your Customer’s Journey
|Sebastian Gutierrez, Senior Project Manager, eBay Enterprise
||Richard Bettinson, Senior Digital Media Strategist, eBay Enterprise
The mainstream of the presentation is in guiding customers during their online journey, rather than just following them behind. The authors offer several trendy tips for that.
Location Based Marketing
Using customers’ location marks merchants are able to offer them products or services available for immediate consumption creating a sense of constant brand presence and useful assistance.