Editor’s note: The new academic year has just started and this is a signal for e-Commerce merchants to intensify their preparations for the upcoming holiday season and looming ahead 2015 business year. What should we expect from this year and what are the main tendencies to be ready for? We are providing the assessment of the current situation in the e-Commerce market by Natalia Kliashtoforska, a marketing manager at Cart2Cart.
Each year yields something new and useful in all spheres of our life. The e-Commerce market keenly feels those novelties and modern tendencies as it is directly connected to technologies, which go forward non-stop. Do you remember the previous year trends like localization, personalization, social media integration?
It has not been easy to cope with all the changes, but those merchants who are succeeding now, have surely been working hard to keep pace with the times and satisfy their customers’ needs. However, what are the major expected e-Commerce trends of 2015 and the ways they can affect online business?
It is expected that mobile online sales will grow up to 25% of the total number making this tendency hard to be ignored. However, the figures are not the reason to argue, but the hand of help, which shows you the right direction. Therefore, as a number of smartphones and tablets is growing increasingly merchants need to focus on apps creation and implementation to make their stores responsive and convenient for mobile users.
First of all, you have to take care about positive experience via computer, as well as portable devices. So, if your business strategy is not optimized for the mobile age, then you’d better pull up the rear, for sure.
Have you ever asked yourself the question – what your target audience is and where you can reach it? Nowadays the variety of social networks gives you a possibility to contact your potential customers in a straightforward way all over the world. Moreover, you may perform multiple researches for better understanding of their needs and requirements.
Facebook, Google+, Twitter and other popular resources have become the points, where vendors get a chance to encourage customers. Different notifications about discounts, special offers, and bestsellers can influence their decision to make purchases. So, create events, offer giveaways, run promos, post product videos, and get in touch with your fans easily.
And finally, it is not a secret that a large part of purchases are influenced by recommendations, comments, and information, which are placed in social media. Thus, as social networks become an integral part of marketing strategy, keep an eye out for this trend, which can affect your business significantly.
Big Data and Analytics
Catching customers’ attention is a very promising task, which can bring multiple benefits to thousands of online merchants. The year of 2014 presented an effective tool for it – big data and analytics. How does it work and what are the secrets of reaching success using these opportunities?
Develop the strategy, which is going to be beneficial for users, grab the possibility to get needed information, and collect the necessary data, which can be useful for your e-Commerce goals. Eventually, big data and analytics may become a business lifeline and way for understanding of the customers’ behavior and creating a successful business model.