E-commerce Platforms Comparative Study Based on Alexa1Million Top Sites

April 22nd, 2014 No comments

About a year passed since we published our last e-commerce platforms comparative study.

Let’s take a look at changes in the e-commerce platforms market structure. We’ll reveal the most recent competitive balance in this sphere and compare it to our previous surveys in order to distinguish trends and market shifts.

Study Description

This study is based on Alexa 1 Million Top sites examination and provides percentage ratio of sites, which use different e-commerce platforms. The results of this study can’t be interpreted as an overall description of the market or considered apart of this survey.

E-commerce Platforms Comparative Study 2014

Magento takes a leading position among ecommerce platforms and is much ahead its main competitors. Its share is almost about 34%, which is more than one third of the overall quantity of sites using e-commerce platforms. Over the last year it considerably increased its share and despite the leadership still grows faster than the competitors.

Magento CE is traditionally followed by PrestaShop, which takes the second position. The third position is a great surprise, but very pleasant. Magento EE left behind VirtueMart, Zen Cart, osCommerce and took the third place. It’s a great achievement, which has resulted in share growth by 48% in comparison with 2013.

E-commerce Platforms Comparative Study 2014

We have several ecommerce platforms, which increased their shares since the last survey:

  • Magento CE moved from 29% to 33.8% – up 10 4.8% (increased by 16.5% compared to the last survey);
  • Prestashop moved from 12.3% to 13.4% - up 10 1.1% (increased by 9% compared to the last survey);
  • Magento EE moved from 5.8% to 8.7% – up 10 2.9% (increased by 48% compared to the last survey);
  • Shopify moved from 3.7% to 8.3% – up 10 4.6% (increased by 124% compared to the last survey);
  • Open Cart moved from 3.6% to 4.1% – up 10 0.5% (increased by 13.9% compared to the last survey).

Shopify is an absolute leader in terms of growth. Last year it was out of TOP 5 e-commerce platforms, and now it takes the fourth position. Amid this Magento EE achievement looks a bit modest, but still great. It moved from the sixth to the third place within a year, while Shopify and Magento EE are drastically different in price and potential audience.

Naturally, some platforms have shrunk:

  • VirtueMart moved from 11.3% to 6.7% – down 4.6% (decreased by 41% compared to the last survey);
  • Zen Сart moved from 7.4% to 4.2%– down 3.2% (decreased by 43.2% compared to the last survey);
  • Volusion moved from 4.6% to 3.9% – down 0.7% (decreased by 15.2% compared to the last survey);
  • osCommerce moved from 6.3% to 3.7% – down 2.6% (decreased by 41.3% compared to the last survey).

The second straight year VirtueMart, Zen Cart, and osCommerce are losing their positions, while Volusion’s share is rather stable and is about 4-5% each year.

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    Meet Magento Netherlands 2014 Warmly Welcomes Participants

    April 18th, 2014 No comments

    This May promises to be very busy for the Magento community. A full train of prominent Magento events is expected to arrive and deliver many interesting presentations and beneficial networking. This time we move to Utrecht, where Meet Magento Netherlands 2014 will take place.

    Meet Magento Netherlands 2014

    Utrecht night view

    Meet Magento Netherlands is already a traditional event and will held on May 21-22 for the sixth time. The two-day format of the conference will cover multiple presentations and discussions describing theory and practice of Magento usage.

    Note: The conference presentations are announced both in English and Dutch. Please, consider it, when you plan your participation program.

    Schedule

    Day 1. The first day is mainly devoted to “educational” topics: what is Magento; how we can use it; and what are its advantages over other platforms. All these issues will be illustrated with actual cases of successful Magento stores.

    The scheduled presentations will also touch Magento Enterprise Edition as one of the most powerful and a very popular eCommerce platforms.

    Developers will be able to take part in a whole-day hackathon and present the results of their coding next day.

    The After Show Party will finish this eventful day and be a great chance for networking and communication.

    Day 2. The second day will cover everything around Magento: marketing tips, Magento extensions, interesting use cases, etc.

    Speakers

    The speakers board includes many famous Magento Community names from Europe and North America.

    Aron Stanic

    Aron Stanic

    Chief Sales Officer/ Incoo

    Damian Luszczymak

    Damian Luszczymak

    Magento Developer / IcyApp

    Gruus Van Woerkom

    Gruus Van Woerkom

    Managing Director / Byte

    Guido Jansen

    Guido Jansen

    Conversion Manager / Sanoma

    Ivan Chepurnyi

    Ivan Chepurnyi

    Magento Expert Consultant / Open Source Lover

    Jary Carter

    Jary Carter

    Co-Founder and CEO / OroCRM

    Kestrel Lemen

    Kestrel Lemen

    Marketing Strategist / Bronto

    Sherrie Rohde

    Sherrie Rohde

    Community + UX / Rebellion Media

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      aheadWorks Widens Product Lines with Partners’ Extensions and Themes

      April 17th, 2014 No comments

      aheadWorks always strives to deliver high-quality products and only excellent services.

      Our development strategy is based on mutual profitability with our customers. Amid this, we constantly improve in-house products and widen our catalog offering extensions and themes from our partners. It goes without saying that we carefully choose these modules and ensure their advanced functionality and seamless Magento integration.

      Next few months we’ll put in front of you our partners’ products, which will be placed in our store. These extensions cover different areas of Magento functionality, and enable you to make the store even more effective and profitable.

      The Visual Catalog Manager Magento extensionVisual Catalog Manager

      The Visual Catalog Manager extension allows Magento administrators to manage categories and products within them in a new, highly-effective manner, which makes possible mass product actions and saves tons of time during Magento catalogs editing.

      The module provides two modes of editing: “Visual Merchandiser” and “Smart Category”.

      The Visual Merchandiser mode arranges products inside categories using drag-and-drop positioning of products. Other products automatically re-arrange their lines replacing removed or replaced items.

      The Visual Merchandiser mode

      The Visual Merchandiser mode

      The Smart Category mode filters products by multiple attributes and allows you to assign these products to a new category or delete these products from an existing one. Furthermore, you can easily switch from the Smart Category to Visual Merchandiser mode and manage positions of products within newly created categories.

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        15 New Features on Twitter We Can Benefit from

        April 15th, 2014 No comments

        tw aw70

        Recently Twitter announced a lot of changes, which touched both user-related functionality and advertising facilities of the platform. Someone may call it evolution, and others will consider as a growing competition among social networks. Anyway, Twitter becomes better and we can apparently benefit from these changes.

        2013 Twitter Changes Recap

        2013 was a busy year for Twitter resulted in multiple interface and functionality changes.

        Pictures in feeds
        One of the most remarkable enhancements was adding a possibility to view tweet pictures and photos within users’ feeds. Users no longer need to click on source tweets to see pictures, and therewith we got more colorful and attractive Twitter streams.

        Pictures in feeds

        Twitter alerts
        New Twitter alerts made it possible to get emergency notifications, amplified with orange bell icons, pushed by public organizations and institutions.

        Photos sharing
        Since December 2013 Twitter’s users are able to share their photos via direct messages on iOS and Android platforms.

        Redesigned Twitter profiles are available for some celebrities

        Galleries instead of keyboards
        Now iOS Twitter app firstly offers to choose a photo from the gallery before starting to type a message. This is a clear motivation to publish more photos and defines how Twitter sees the primary way for interacting with the platform.

        Twitter recommendation notifications
        Last year Twitter rolled out personalized notifications about new prominent network entrants, mass retweets, and favoring.

        The 2014 will hardly be easier for Twitter than 2013, as it has lots of plans for this year.

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          Precisely Define the Audience for Your Rewards

          April 11th, 2014 No comments

          Customers’ loyalty is the greatest prize in the “online sales” game. 

          Points & Rewards and Market Segmentation Suite integration provide extremely flexible and powerful functionality for promotional incentives and creation of sustainable relations with your customers. Continue reading to learn how to create rules and assign reward points to any customer segment.

          The Points & Rewards Magento extension

          Reward points can turn customers into your adherents and encourage them to purchase from you. The powerful referral program of Points & Rewards allows attracting new shoppers and keep them happy providing with multiple bonuses. Great user facilities, such as advanced notifications and balance tracking in the “My Account” area, make this extension absolutely transparent and handy for customers.

          However, sometimes we need to promote our products among certain audiences and the Points and Rewards extension is also helpful in this case. Additional bonuses and reward points are available via flexible point and reward rules. These rules allow you to reward customers who e.g. purchased a certain amount of products or items from the defined category. These rule conditions include product and shopping cart attribute combinations, but this functionality can be even further extended.

          The Market Segmentation Suite Magento extensionAlong with product and shopping cart attributes Magento admins can use customers’ attributes for rule conditions. It becomes possible with the Market Segmentation Suite module integration.

          The MSS extension segments customers by a wide range of attributes and condition combinations. Using these modules together, you will be able to assign reward points to any customer segments defined by the required attributes and purchasing history.

          Segmentation opportunities in this case are almost unlimited and will help you to carry out pin-point promotions. Bellow you will find some illustrative examples of such rules.

          Market Segmentation Suite Rules

          Rule conditions primarily based on order attributes

          Example 1. Rule conditions primarily based on order attributes

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            New Players vs. Traditional Social Networks. Who will Get the Trophy?

            April 10th, 2014 No comments

            We always strive to find out something new, funny, and unexplored. On the other hand, we like to use lovely and handy things, and online services are not the exception. In line with this, it seems to be absolutely natural that mastodons of social networking absorb up to 80% of global internet audience. But do they rest on their laurels or suffer fierce competition from new entrants? Let us consider this.

            Most used global social networks

            According to GlobalWebIndex, the current global ranking of social networks is the following.

            Global Penetration of Social Platforms

            Source: GlobalWebIndex Q4 2013 /// Base: Global internet users aged 16-64, exc. China.

            Facebook looks invincible and has the shortest gap between the overall number of accounts and active user quantity. Only Instagram seems to be able to get the same ratio in the nearest future, while YouTube, Google+, Twitter, and LinkedIn users are more willing to abandon their accounts.

            About 10% of users have no account in the mentioned above social networks, and this is a true confirmation of the online freewill.

            Changes in Active Usage

            Source: GlobalWebIndex Q4 2013 /// Base: Global internet users aged 16-64, exc. China.

            Instagram increased its active users base by 23% in the Q4 2013, according to GlobalWebIndex, and it is the fastest growth among other platforms.

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              Product Questions 2.0 Acquires The New ‘Ask Customers’ Functionality

              April 8th, 2014 No comments

              The Product Questions Magento extensionThe Product Questions extension saves time and prevents you from repeated answers to the same questions. Since customers are able to answer product questions, the module generates unique and useful content and arranges a close-knit community around your brand.

              Product Questions v.2.0 takes your abilities to the next level with numerous powerful features and improvements.

              New Features

              “Product Questions” tab
              Since the 2.0 version customers get an opportunity to browse and manage their questions and answers. The new ‘Product Questions’ tab, added to the ‘My Account’ area, displays customer’s questions and answers in an informative and easily readable format.

              The "Product Questions" tab

              The “Product Questions” tab

              Frontend product page re-design
              The product questions block on product pages has obtained significant improvements. The new format provides only a list of questions, while answers can be expanded by clicking on the arrow or question title.

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