More than 7 out of 10 internet users are online buyers, and the number is growing. Having a popular website means that you would enter the largest world market reaching potentially billions of homes and businesses. But every day hundreds of e-stores are created all over the world.

With the abundance of online shops, it’s difficult to make out an individual. To withstand severe competition and allure customers to stay with you, your e-store should stand out from the crowd and offer as many opportunities for its clients as possible.

Below you will find 3 tips how to make your clients stay with you and not sneak away to your competitor.

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Search Engine Optimization is the process of improving website to increase its visibility in search engines. It’s often used as an Internet marketing strategy, and, moreover, SEO has become the strongest Internet marketing tool ever.

The fact that it is very topical at the moment, let’s talk about simple but sufficiently effective ways of improving your online store. More traffic doesn’t mean more purchases but it’s definitely a big step towards it.

According to the latest research of a global search engines market share, Google is still a confident leader with 87,6% of market. That’s why it makes sense to orient the optimization for Google search. Bellow you will find some advices on how to make you online store ranking better than it is, how to pick correct keywords, work with links, and which Google sources you can use to check the data of your store and control the changes.

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May 13 is Mother’s Day. It is time to give thanks and tell your mom how much you love her. Celebrate the holiday with our weekend sale!

In honor of the Mother’s Day, all Magento extensions in our store are 10% off.

Hurry up! This offer lasts only for the weekend.

Hi there! The unstoppable march of spring is going on and on, the weather is fine with myriads of green leaves appearing on yet half-naked trees. In parallel, the same thing is happening to Magento extensions as the development has reached its bloom. Now it is the high time to provide Magento Community with the new Magento Connect statistics for the second month of spring.
In terms of growth, the extensions for the following categories are among the top four:

• Category&Product Page Enhancements (+38)
• Shipping&Fulfilment (+29)
• Shipping (+14)
• Ease of Use (+13)

aheadWorks also made its valuable contribution and introduced lots of updates for our extensions. While you’re enjoying the perfect quality and premium user experience of our products, we are ready to come back in June with the new Magento Connect statistics.

Stay in touch with us by leaving your comments and feedback!

Once clients come to your Magento store, don’t let them get away. Make your site peculiar and grab your customers’ attention. Inviting and convenient product presentation can boost your sales.

The Featured Products 3 Magento extension helps draw more of your visitors’ attention to the products in your Magento store due to the appealing presentation. Catchy elements of website design and new opportunities of stylish display attract your clients and, therefore, induce more purchases. Today we are pleased to announce that Featured Products 3 v.3.3 has been released. The new version has the ability to duplicate blocks – just click the ‘Save and Duplicate’ button on the Block Information page. Moreover, in Featured Products 3 v.3.3, filtering issue in product selecting and some other minor bugs have been fixed. Find the complete extension description and demos on the Featured Products 3 product page.

Email is one of the most trusted marketing tools. But are you sure you leverage this tool effectively? We often try to put customer satisfaction on the first place, but many times we miss the mark. Basing on the BlueHornet survey, we will try to find out what your subscribers really think about your emails and how to improve relationships with your consumers via email program.

Fact 1

76% of consumers expect to receive a welcome email once they’ve subscribed

Based on survey responses, consumers expect to receive a welcome email immediately upon signing up, as it’s essential to engage subscribers while they’re highly interested in you.

But remember, your customers don’t want to be bombarded by a flood of emails that are not relevant to their interests.

In the welcome email, you can introduce new subscribers to all the benefits of your email program: highlight your website, social media pages and SMS offering if applicable, provide links to helpful resources you offer, etc.

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The spring has come and the most interesting in Magento life came with it! I want to point out that April is a noteworthy with a great event – the first of three Magento conferences has just finished in Las Vegas with the participation of aheadworks team. Stay tuned and visit our official pages on Twitter and Facebook.

Especially for you, I singled out the most interesting and useful topics of the month, the most significant updates, and of course I prepared an offer you can’t refuse!

Limited Promo

This time the Group Deals extension is under the spotlight! No one can deny the power of collective purchases. With this great extension, you can offer products and services at significantly lower prices. It helped hundreds of businesses to establish and improve their purchasing operations, now you can become one of them.

Enter GDTOP20 coupon code while checkout to get 20% discount for this great extension! Note: the offer is valid for the first 20 buyers.

Hurry up to get into lucky 20!

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With the Subscriptions and Recurring Payments extension, you can accept recurring payments and sell subscription products in your Magento store easily and efficiently. Today we are glad to release Subscriptions and Recurring Payments v.1.7. The module has been enhanced with the following features: virtual products support regular price is displayed on category page CIM profile updating after billing or shipping address changing in customer area ability to show ‘First delivery’ calendar at product page Besides, issues with overdue subscriptions and special price displaying have been solved in the new version of this Magento extension.

Visit the product page of Subscriptions and Recurring Payments to find the complete description of the module and play the demo.

The Automatic Product Callouts Magento extension allows you to organize your top product sets in blocks in any place of your site. With this Magento extension, you will help your customers to make the right choice. In Automatic Product Callouts v.1.2 that has been released today, AW_All is updated. Besides, new variables (category_ids, current_category_only) are added to block configuration. Moreover, the updated version has the following bugfixes: native MAP compatibility SQL optimization Get more information about the Automatic Product Callouts extension on the product page.

With the Product Updates Notifications Magento extension, you can keep your customers informed about new products, stock additions or special promotions. It is a perfect tool to increase your sales and profits by bringing back existing customers and registered users to your site. Product Updates Notifications v.1.2 that has become available has multistore support. Besides, the following bugs have been fixed in the new version of the module: localization problem e-mail sending issues Learn more about the extension features on the product page of Product Updates Notifications.

I am back with my overview of effective ways to promote products at your Magento store. In the first part of the article, we have discussed the opportunities of previous purchases influence in pushing items. Today I am continuing the analysis of cross-selling software from aheadWorks.

Comprehensive promotion

Certainly, there are products at your website that need more attention in promoting. These can be not very popular or new items. Somebody, vice versa, tends to promote top and exclusive products. The following modules for Magento will be helpful in luring customers to make a purchase.

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If you want to promote products in your e-store, you need certain gimmicks for it. This overview is supposed to help you make the right choice from a wide range of cross-selling software for Magento from aheadWorks.

All the extensions mentioned in the post give your customers a genuine idea of other products that might be useful to them. When your customers are in the mood to buy, a glimpse of popular products is all they need to spend more money.

Previous purchases influence

Recommendation is the best kind of advertising. People tend to trust other customers’ opinions finding them truthful and reliable. Customers think: “If others buy these products, it must be OK for me to do it too.” Recommendation software plays on the human tendency to be influenced by what others have done.

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