Sales Gamification: Beneficial Mix of Business and Fun

Selling online becomes more and more complicated, and it is not always about the sophisticated and ruthless competition. Often, it’s about the lack of unique shopping experience and fun.

Gamification

In most cases, offline shopping is entertainment and customers want to have fun online, as well. Digital games are the greatest gain of the virtual world and their power of engagement is not yet completely used in ecommerce and gamification is one of the ways to leverage their impact on sales.

There are several definitions of gamification, but most of them converge in one interpretation. Gamification is the way to intensify users’ engagement and contribution through the application of game playing principles (personal or team scoring, competition, badging, etc.) in non-game areas.

This is a both-sides advantageous technique usually implemented in marketing, personnel management, education, competitive intelligence, market researches and online sales, of course. Usually gamification is used in conjunction with loyalty programs and other promotional tools.

Gamification Advantages

  • Engagement. Engagement is the main advantage of gamification and can be numerically measured in visitors, sessions, page views, etc., which is very important to determine its effectiveness.
  • Motivation. Providing clear goals and explaining the ways to achieve them gamification intensifies efforts and make customers to get involved. And, the competition with other participants makes this process even more exciting.
  • Influence. Defining game rules you can directly manage both the results and ways of their achievement. You can set up own milestones and final targets, e.g. ask for more sales, visits, or other leads, and make the game suitable just for you. This also makes gamification a universal tool, applicable to different online stores.

Magento vs. WooCommerce: Do They Have Any Reason for Competition

The ecommerce software market is changing drastically clashing and stirring leaders and newcomers. Some platforms make tremendous spurts and leave us behind guessing, if it is just an accidental happening or rising of the new star.

Magento vs. WooCommerce

WooCommerce is that black horse, which made us stand still in wonder, but really curious, if it has anything to do with ecommerce or more about blogging. In this post we’ll try to find out the differences of stores made on Magento and WooCommerce and their characteristics as possible competitors.

Study Description

This study explores Magento and WooCommerce based online stores extracted from the Alexa 1 million top web sites list and their particular features. It reveals the differences of the mentioned above site groups by languages, countries, ecommerce functionality, and commercial branches.

Randomly chosen from the parent population the study examines 1% size samples or about 300 web sites based on Magento CE, Magento EE, and WooCommerce. Magento CE and Magento EE are studied separately since their target audience and price models differ greatly, what makes their stores different, as a result.

attention_greenWe’d like to remind you that the data and analysis results are solely collected and interpreted by aheadWorks and can’t be considered beyond the context of this study.

The Study

Alexa Rankings

One of the most discussed topics within the Magento vs. WooCommerce dispute are their web site rankings and other measurements. Using Alexa ranks we’ve found, who is better and to what extent.

Diagram 1. Stores within 100 K Intervals of the Alexa Top 1 Mln Rating, %

Stores within 100 K Intervals of the Alexa Top 1 Mln Rating, %

WooCommercу is really less successful and mostly takes positions from 700 thousand to 1 million. Magento CE is mostly equally spread along the chart positions, while Magento EE is largely situated within the 100-400 thousand positions range. However, on the average Magento CE and Magento EE are not so dramatically different with the 565 241 and 535 475 average positions, while WooCommerce takes only the 727 164th average place.

Ideas for Business: The Recurring Revenue Model

Which is better, to have 0 or $10.000 at the beginning of each month? Surely, no one will choose the first option when it comes to real money.

Starting each new business month you suppose  to reach a certain sales volume and can estimate the revenue you will apparently obtain, but it is still just your assumption. And, you will certainly be more confident and surefooted, if you firmly know that this revenue is assured to you by your customers. It is really possible within the recurring revenue business model.

Recurring Sales

Not only applied to new businesses this model can also be used for running online stores in combination with one-off sales.

The Benefits of Recurring Sales

The more recurring sales you make, the more benefits you have:

  • Recurring sales provide you a steady cash flow;
  • They allow you to better plan your investments and payments;
  • This stability allows you to take higher risks and get higher returns from risky projects;
  • You get a chance for potential up-sells and cross-sells during the customer lifetime;
  • The recurring character of your income allows you to get large loans easier;
  • The attractiveness and cost of your business rises considerably for investors and prospect customers.

Types of Recurring Sales

However, recurring cash streams are also not equal and we can distinguish several types starting from most valuable ones.

New Backend Interface of Magento 2

This year Imagine 2015 was held on the eve of Magento 2 release and a great part of the conference content was devoted to its new features and functionality.

Magento 2 at Imagine 2015

Magento 2 made three sessions at Imagine 2015 and was the major topic of the first conference day. Ten ad hoc presentations on the topic were provided by the Magento Development Team and community experts on Monday, April 20:

  • Magento 2 backend admin UX and framework changes;
  • Magento 2 configuration;
  • Migrating merchant data and themes to Magento 2;
  • Code customizations;
  • Code generation principles;
  • Caching optimization for Magento code development;
  • Magento 2 performance and scalability;
  • Refactoring into TDD / BDD.

Magento 2 Backend Admin UX and Framework Changes

We all put a lot on Magento 2 and want it to be able to change the world of ecommerce, improve and intensify Magento solution. We clearly realize that it should be a differently new product, but what are the directions of changes and what is the priority approach to its functionality, structure and design development?

One of the most noticeable novelties for Magento admins is the change of backend interface implemented in Magento 2. And, if other preseentations are full of developer oriented technical details, Magento 2 admin interface is close and clear for merchants as well. Especially that the new Magento 2 interface is mostly designed for non-technical users, according to Jonathan Atkins, Head of Product Design and UX.

There are two main reasons inspiring Magento admin user interface changes – complexity and users focus. These both aims are closely linked together.

Since the new design is primarily created for Magento merchants, it was necessary to make it more simple and effective. Assumed to be a “business tool for business users” the new interface looks greatly different from Magento 1.

New Look and Feel

Starting from the very beginning the new look and feel deserve special attention. The Magento 2 backend interface obtained improved usability and modern flat design, which is touch-friendly with larger click/tap targets.

New Magento Forum – Achievements and Perspectives

Several months ago new Magento Forum was presented to the community. What are the perspectives of the new communication platform and how does it reflect the expectations of multiple users and developers?

New Magento Forum

To be honest, each of us was sure that the old forum could no longer exist as it was and needed some fundamental changes. And, most likely, the decision to replace it with something totally new was right in those circumstances. As most of the community, we believe that it was a great idea and today we enjoy the result.

The only controversial thing is the decision to irrevocably delete the old forum base. Heavily discussed this topic was closed with the consensus that it was a forced action, which actually had no alternatives due to the extremely spammy condition of the previous forum.

Getting down to the forum we’d like to start from the general impression created by its design and structure.

New Magento Forum Structure

The new design and structure are cleaner and simpler allowing even beginning users to instantly catch the main content and navigation elements.

attention_greenCurrently Magento forum is based on Lithium – the provider of social management software.

Made in official Magento colors within a two-column layout the  Magento forum has 5 main sections: Community, Core Technology, Extensions, General Discussions and International Communities.

Free Magento Stores – Myth or Truth?

Magento is one of most popular open source ecommerce platforms and offers many benefits to its users, including a free version and developed community of store owners, extension and theme providers, and Magento experts.

Free Magento Store

It is truly powerful, sophisticated and efficient without any doubts, but some perfectionists (or dreamers) certainly wonder about the possibility to launch a Magento store without any expenses. Let’s see how can we fulfill this task or at least come close to the solution.

Free Magento

Starting from the very beginning of Magento, such queries as “free Magento themes” and “free Magento extensions” are very popular. So, people definitely like free stuff.

Free Magento Extension vs. Free Magento Theme

Free Magento Extension vs. Free Magento Theme

Most of freebie fans come from India, but free stuff is also popular in such comfortable countries like Netherlands, United Kingdom, and Australia. So, it seems to be inherent in any person to get something for free, and that’s OK.

Advanced Reports 2.6.0: Four New Reports and One New Design

Which one is more difficult: to pilot an airplane or manage a web store? Many people would say that currently online business is much more complex.

Did you ever think that the number of navigational instruments in modern airplanes is overwhelmingly high still they all find their place in the airplane cockpit? So, how can we rely on just several reports while driving an ecommerce project? It’s certainly not enough for any successful online business.

Navigation Instruments

The smartest decision is to find a reporting solution suggesting a comprehensive set of highly accurate and versatile reports able to cover all aspects of your online business. The Advanced Reports extension is certainly able to take on this role in your Magento store.

The Advanced Reports Magento extensionNumerous reports, the user-friendly design and flexible customization options allow Advanced Reports to meet the requirements of any business from small shops to huge stores and warehouses. Furthermore, the latest update brings a really new look and feel to this Magento module.

What is the Advanced Reports 2.6.0 update?

  • 1 Exclusive Dashboard;
  • 2 New Reports;
  • 2 New Units;
  • 1 New Design;
  • 5 Features.

So, we can rightfully say that the latest update delivers drastically new product to our customers.

New Features

Dashboard

Starting from the ver. 2.6 Advanced Reports has its own dashboard. This additional dashboard reflects valuable and some exclusive data unavailable from any other reports, including Items per Order and Average Order Value.