About a year passed since we published our last e-commerce platforms comparative study.
Let’s take a look at changes in the e-commerce platforms market structure. We’ll reveal the most recent competitive balance in this sphere and compare it to our previous surveys in order to distinguish trends and market shifts.
This study is based on Alexa 1 Million Top sites examination and provides percentage ratio of sites, which use different e-commerce platforms. The results of this study can’t be interpreted as an overall description of the market or considered apart of this survey.
E-commerce Platforms Comparative Study 2014
Magento takes a leading position among ecommerce platforms and is much ahead its main competitors. Its share is almost about 34%, which is more than one third of the overall quantity of sites using e-commerce platforms. Over the last year it considerably increased its share and despite the leadership still grows faster than the competitors.
Magento CE is traditionally followed by PrestaShop, which takes the second position. The third position is a great surprise, but very pleasant. Magento EE left behind VirtueMart, Zen Cart, osCommerce and took the third place. It’s a great achievement, which has resulted in share growth by 48% in comparison with 2013.
We have several ecommerce platforms, which increased their shares since the last survey:
- Magento CE moved from 29% to 33.8% – 4.8% (increased by 16.5% compared to the last survey);
- Prestashop moved from 12.3% to 13.4% - 1.1% (increased by 9% compared to the last survey);
- Magento EE moved from 5.8% to 8.7% – 2.9% (increased by 48% compared to the last survey);
- Shopify moved from 3.7% to 8.3% – 4.6% (increased by 124% compared to the last survey);
- Open Cart moved from 3.6% to 4.1% – 0.5% (increased by 13.9% compared to the last survey).
Shopify is an absolute leader in terms of growth. Last year it was out of TOP 5 e-commerce platforms, and now it takes the fourth position. Amid this Magento EE achievement looks a bit modest, but still great. It moved from the sixth to the third place within a year, while Shopify and Magento EE are drastically different in price and potential audience.
Naturally, some platforms have shrunk:
- VirtueMart moved from 11.3% to 6.7% – 4.6% (decreased by 41% compared to the last survey);
- Zen Сart moved from 7.4% to 4.2%– 3.2% (decreased by 43.2% compared to the last survey);
- Volusion moved from 4.6% to 3.9% – 0.7% (decreased by 15.2% compared to the last survey);
- osCommerce moved from 6.3% to 3.7% – 2.6% (decreased by 41.3% compared to the last survey).
The second straight year VirtueMart, Zen Cart, and osCommerce are losing their positions, while Volusion’s share is rather stable and is about 4-5% each year.