Running a successful and prospering online business is impossible without advanced reporting systems. High-quality reports are not only a source of indispensable commercial information, but also a great inspiration for original business decisions and breakthroughs.
Magento provides its users with multiple useful commercial reports, which inspect and visualize numerous aspects of your online business, from reviews and coupons to orders and sales. Still, sometimes we need special solutions fitting individual purposes and showing business from a slightly different angle.
In this case, the Advanced Reports extension is the first to draw your attention as it is able to provide you more information about your sales and create a complete picture of your business.
The Advanced Reports Extension
The Advanced Reports extension provides you with a wide range of Magento reports and great number of additional units you can integrate with the extension at your discretion and keep your expenses as low as possible.
Report configuration options enable you to set up the appearance of reports, including the height, chart color, font color and size, background color, orders processed, custom date range options, etc.
Variety of Reports
High-quality products greatly attract customers, the same as reasonable prices, of course. But which of your product meets those requirements and draw visitors better? The “Bestsellers” report is designed to answer this question and show you the way to more balanced and profitable product lines.
The “Sales by Product” report shows the dynamics of sales of chosen items during a definite range of time. Using this report you are able to determine the correlation of sales fluctuations and seasonal demand changes on certain products; to see how the changes of product pages or discount offers increase or decrease sales; to weed out declining SKUs, etc.
Attaining successful online sales is a formidable task and requires the knowledge of all aspects of the purchasing process, including seemingly tiny and unimportant. But…
Trifles make perfection and perfection is no trifle.
So, the information about sales rush hours can be very important for sellers. First of all, you can check the bandwidth adequacy of your store within these hours and improve it, if needed; then you can increase you promotional efforts while you have the greatest flow of visitors; or you can bring additional staff on board to provide immediate customer service within these hours; etc.