Kimberely Thomas: “MMNY14 – Gathering in NYC with All Our Magento Friends”

August 25th, 2014 No comments

Editor’s note: Organizing a Magento conference is always difficult especially when you do this for the first time. We asked the organizer of Meet Magento NY 2014 to share with our readers the experience and impressions about this extremely complex challenge.

Please welcome Kimberely Thomas, Managing Partner and Co-Founder of Interactiv4.



Kimberely Thomas is a Magento Developer and Consultant in NYC where she started a web consultancy 10 years ago. She focuses on custom Magento implementations that extend the core functionally to expand the platform’s offerings.
Kimberly is an active Magento Community Member leading collaborative development for responsive design via github. She also organizes NYC Magento Developer Meetup and Pre Imagine Community Tweetup.


aW: Interactiv4 was created in 2001 as an E-commerce consulting and development company. Does it mean that you started working with Magento from the very beginning of the platform?

Kimberely: Yes. Our CTO, Ivan Cherpyuni was one of the original developers of the Magento Platform, so yes he has been working with it since 2007. Interactiv4 started working with Magento with the first beta version 1.0 a year later.

aW: I know that Interactiv4 organized the Spanish edition of Meet Magento in Madrid this year. What made you start a new conference on the other continent? Is this caused by the merging of Interactiv4 and Red Light Blinking companies?

Kimberely: When we were in Spain for Meet Magento, the group was excited about the idea of having an event in NYC – a place they all wanted to visit. After RLB and Interactiv4 merged, it was the next logical step.

aW: It was always interesting for me, how difficult it is to unify two separate companies into one effective unit. Especially when two companies had own business strategies and even products before.

KimberelyWe are really very similar so it has been an easy process. Although we havent’ fully combined our tools – NY favors Assembla and Spain uses Jira. The biggest challenge is that we speak (and write) in different languages! But, we all speak PHP/HTML/CSS so it works.

aW: Well, now let’s proceed directly to Meet Magento NY. What is the main purpose of the event?

Kimberely: The main purpose of MMNY is to allow members of the Magento community to come together and share information, ideas and network. Also, to have fun!

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    Z-Blocks. Directions of the Efficient Use

    August 21st, 2014 No comments

    Z-Blocks is an extremely useful and multipurpose extension, which suites to every Magento store.

    The universal nature of the module originates from the diversity of configuration opportunities applicable to any situation or audience.

    The Z-Blocks extension for Magento

    The features of the extension allow you to create promotions perfectly developed in all destinations (what, where, when, how, etc.):

    • Use Z-Blocks both for text and image publications;
    • Employ Z-Blocks for multiple purposes, including promotions and notifications;
    • Target Z-Blocks to different customer groups;
    • Schedule your promotional campaigns;
    • Use different blocks on different product pages and My Account page;
    • Rotate independent items within each block;
    • Display an unlimited number of blocks within one position;
    • And much more…

    Thus, you obtain almost unlimited opportunities to tune and target you messages and make them 100%-effective. Using the provided configuration options and some necessary knowledge you can turn z-blocks into real sales assistants on your site.

    Z-Blocks Usage Tips and Tricks

    What: Effective Images
    Z-Blocks allow you to create both image and text blocks for your promotions and notifications, but images are usually more attractive and provide greater impact. So, if you have an alternative, we would better recommend using of images and photos for any particular purpose.

    In order to make images effective you should know some basic facts about web graphics on your site:

    90% of information transmitted to the brain is visual, 3M Corporation and Zabisco

    • All images and photos should fit the ultimate goal and directly correspond to the style and content of your store. As promotional blocks perform only a supporting role, they should not distract or annoy visitors. So, don’t get carried away with prodigious visual effects, which can spoil the overall impression.
    • Try to use only small and mid-sized images, which do not overload the store without need.
    • Web graphics should highlight the main content of the page.
    • If you use some bright graphic pieces, do it only once and don’t multiply them throughout the site.
    • Do not use images for delivering textual information as it confuses users, loads server vainly, and excludes this piece of information from the internal search and search engines index.
    • Provide textual alternatives to graphic notifications. You can do it in the ALT and Title image attributes, at least, or on separate dedicated pages.

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      Meet Magento Russia 2014: “See You in Moscow!”

      August 18th, 2014 No comments

      Russia is a riddle wrapped in a mystery inside an enigma.
      Winston Churchill

      This is the second visit of Meet Magento to Russia, and it seems that this conference is firmly settled in Moscow.

      Meet Magento Russia 2014

      The previous event was a true success and this year we can confidently expect the same. Russia gradually integrates into the global Magento community and we would like to tell you some basic facts about this amazing country.


      Russia, also officially known as the Russian Federation, is a country in northern Eurasia. Russia is the largest country in the world, covering more than one-eighth of the Earth’s inhabited land area, and one of the biggest nations.

      Quick Facts about Russia

      • Capital: Moscow;
      • Population: 143.5 million (2012) World Bank;
      • Biggest cities: Moscow (11,503,501), Saint Petersburg (4,879,566), Novosibirsk (1,473,754), Yekaterinburg (1,349,772), Nizhny Novgorod (1,250,619), Samara (1,164,685), Omsk (1,154,116), Kazan (1,143,535), Chelyabinsk (1,130,132), Rostov-on-Don (1,089,261), Ufa (1,062,319), Volgograd (1,021,215);
      • Currency: Russian ruble (RUB);
      • Official language: Russian;
      • The main ethnic group: Russians – 81.0%;
      • Government: Federal republic, Semi-presidential system, Constitutional republic.

      Russia Sights


      Moscow is a true city of contrasts and each visitor can find here something special for himself. This diversity of architecture, people, and lifestyles becomes an inspiration for numerous Russian famous writers and poets at all times.

      You will be greatly impressed by the difference in description of Moscow, for example, by Pushkin and Bulgakov. Pushkin’s Moscow is festive and elegant with numerous balls and receptions, while Bulgakov’s Moscow is mysterious and mystical full of unexplained accidents and phenomena.

      Aleksandr Pushkin“Moscow… how many strains are fusing in that one sound, for Russian hearts! 
      What store of riches it imparts!” 
      Eugene Onegin (1823), Aleksandr Pushkin
      Mikhail Bukgakov“We have no idea whether there were any other strange occurrences in Moscow that night, and we have no intention of trying to find out…”
      Master and Margarita (1967), Mikhail Bulgakov

      The true spirit of the city lies in that multiplicity and complexity, which is formed by the endless number of layers added to Moscow by each century and citizen.

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        AJAX Cart Pro – Almost Invisible Still Powerful Functionality for Your Shopping Cart

        August 15th, 2014 No comments

        The aheadWorks store contains numerous high-quality Magento extensions and themes, and sometimes it’s easy to get confused with all this variety of products.

        In this case, we suggest you refer to our blog and get comprehensive information about the module you are interested in. For easy browsing, each product page in our store contains the “Docs & Articles” tab, where you can find all blog articles related to one or another product.

        This time, the AJAX Cart Pro extension is in focus; and in this post we’ll revise the features of the module and benefits you can get.

        The AJAX Cart Pro Magento extension

        5 Reasons to Use AJAX Cart Pro

        Allows you to retain shoppers as long as possible
        The AJAX Cart Pro extension allows customers make purchases seamlessly and add products to carts directly from category sections without jumping to product pages. Customers should not continuously click the “Update” button during adding products to carts and can continue their shopping process without any distractions.

        This functionality makes the purchasing process easy and seamless and allows you to retain customers’ attention on your products and services.

        Note: The extension supports all native Magento product types.

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          This September Romania Welcomes Magento

          August 13th, 2014 No comments

          Welcome Message from the Organizers of the Conference

          Hi, and Welcome to Meet Magento Romania!
          Meet Magento debuts in Cluj-Napoca, the leading city of the Romanian IT sector.
          The event is focused on E-commerce and Magento ecosystem at the country level.
          Developers, IT service providers, and online retailers meet on September 13 at Meet Magento Romania.
          See you there. Thanks a lot!

          Less than one month left before the start of a very busy period for Magento full of conferences, meetings, and other great events.

          As we have already noted before, a lot of new countries open their doors for the Magento community for the first time this year. We hope that all these new events will become traditional and significantly accelerate the propagation of Magento all around the world.

          Meet Magento Romania 2014


          This is the first time when Romania hosts a Meet Magento edition and we would like to tell you a couple of words about this wonderful country.

          Romania is a country in the center of Europe, north of the Balkan Peninsula, and the western shore of the Black Sea. The capital of the country is Bucharest and Cluj-Napoca is the second largest city in Romania. Romanians are the main ethnic group and constitute 84% of the country’s population.

          Several Facts about Romania

          • Time Zone: Seven hours ahead of U.S. Eastern Standard Time (GMT + 2);
          • Population: 19,942,000 (March 2014);
          • Largest cities: Bucharest (1,883,400), Cluj Napoca (324,600), Timisoara (319,300), Iasi (290,400), Constanta (283,900), Craiova (269,500), Brasov (253,200), Galati (249,400), Ploiesti (209,900);
          • Currency: Leu (RON) (plural Lei);
          • Official Language: Romanian;
          • Main Religion: Christian Orthodox – 81%.

          Romania Sights


          Cluj-Napoca is the western city in the region of Transylvania, which is surrounded by numerous hills; and the city’s name origin comes from this hilly location. The city is full of ancient churches, palaces, and other historical buildings. At the same time it has a highly developed transportation infrastructure, advanced accommodation, shopping and entertainment facilities.

          Cluj-Napoca Sights

          Meet Magento Romania 2014

          September 13, Cluj-Napoca will host the Meet Magento Romania 2014 conference and gather all the convinced Magento followers from Romania and abroad. The geographic location and high information technology potential of the city together with numerous IT specialists and companies makes Cluj-Napoca, undoubtedly, the best place for Magento events in Romania.

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            “Mastering Magento Theme Design” by Andrea Sacca – Contest Results

            August 11th, 2014 No comments

            We are completely sure that the Magento community is full of truly inquisitive and passionate people, who never stop their self-education.

            That’s why we always strive to tell you about the latest noteworthy Magento books and guides, which provide valuable knowledge and educate us.

            Mastering Magento Theme Design

            Last Monday we started a contest and announced the prize for participants – free e-copies of the “Mastering Magento Theme Design” guide by Andrea Sacca.

            We are glad that despite the vacation season some of you are still hungry for new knowledge and prefer to take sun baths with a decent book in their hands. So, today we are ready to praise the winners and send them the deserved books.

            Just to remind you, the terms of our contest are, as usually, extremely simple. We asked you to name your favorite Magento theme and explain your choice in a couple of words.

            The Magento community did not disappoint us and offered some original answers to this not very simple question.


            Here are the answers of our winners:


            “My favorite theme is always the one I use in the latest project. In my recent project the used theme was Shopper.



            Dustin Nordquist

            “My favorite theme is the Argento theme. It comes with some great extensions that streamline a lot of tasks for users.”




            “My favorite Magento theme is the default theme. I’m a newbie and I want this book.:)” ….. ….. ….. ….. ….. ….. ….. …..



            We congratulate all the winners and ask them and all our readers to stay in touch as we are going to continue holding book contests in the future.

            If you have something to add to this post, please share your ideas in comments below.


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              Bring Some Cool Souvenir Magnets from the Upcoming Magento Conferences

              August 8th, 2014 No comments

              Do you like to collect fridge souvenir magnets from different countries, cities, places, and etc.?

              So, do I.  And this autumn you have a great chance to fill in the blanks on your “Magento fridge” with several “precious” pieces. Below you will find an extended list of the upcoming Magento events, which will held soon over the world.

              Magento Fridge

              Autumn 2014 Magento Events

              Meet Magento UkraineMeet Magento Ukraine
              About: Meet Magento Ukraine 2014 is the first Meet Magento conference in Ukraine. The conference promises to be very eventful and, except two conference tracks, will also include the Kyiv Running tour and Tour to the Magento office in Kyiv.
              Date: September 6, 2014
              Venue: Hilton Kyiv Hotel, Tarasa Shevchenka blvd., 30, Kyiv
              Tickets: Standard – till 25 of August, 119 EUR

              Meet Magento RomaniaMeet Magento Romania
              About: Cluj-Napoca is the right place for a Magento conference in Romania with about 5000 software engineers, who work for 100 companies. The conference is divided into two tracks (technical and sales/marketing one) and also includes a Hackathon and Afterparty event. As aheadWorks is a Media Partner of the conference, next week we’ll offer our customers significant discounts for this event. So, stay connected.
              Date: September 13, 2014
              Venue: Grand Hotel Napoca, Octavian Goga str., 1, Cluj-Napoca
              Tickets: Normal – 85 EUR

              Meet Magento RussiaMeet Magento Russia
              About: This is the second Meet Magento conference held in Moscow, which is going to be the largest Magento event in Russia. This year the conference is targeted towards Magento store owners and entrepreneurs who are willing to use Magento for their new online shops. aheadWorks is going to be represented among the speakers of the conference by Cyril Golub, aheadWorks co-founder.
              Date: September 20, 2014
              Venue: Digital October Center, Bersenevskaya riverfront, 6, Moscow
              Tickets: Standard – till August 31, 1500 RUB

              Meet Magento New YorkMeet Magento New York
              About: Meet Magento NY 2014 is the first annual Meet Magento conference in the U.S., which is held in the most populous city in the world. Combined with provided knowledge, new business opportunities, and exciting networking Meet Magento NY 2014 promises to be a truly terrific event.
              The organizers of the conference provided great discounts for the aheadWorks’ social network followers and subscribers and we’ll gladly share them with you soon. So, follow us on Twitter, Facebook and other social networks.
              Date: September 22-23, 2014
              Venue: Digital Conference Center, Broad Street, 55, New York
              Tickets: Late Conference Ticket – till August 31, 499 USD

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