Effective Navigation in Online Stores

September 30th, 2014 No comments

When we talk about an effective website navigation functionality we usually mean one important characteristic – ability to make shopping convertible on our site.

Today customers expect only instant and intuitive access to products and lightning checkout. Otherwise, they will not hesitate to leave you without purchases. And no regrets, don’t be naive.

Effective Website Navigation

Fortunately, we have some benchmarks indicating the necessary level of service, which leaves you a chance to stay afloat or even prosper, perhaps. Here are just few of them:

  • Back in 2007 Amazon discovered that every 100ms of latency cost them 1% of sales;
  • People spend only 5 minutes on shopping out of every hour spent online, according to Experian Marketing  Services;

So, these stats convince that an effective shopping is to be convenient, intuitive, persuasive, and fast. An efficient navigation is undeniably very important in this process as it takes the majority of the purchasing time.

The Fundamentals of the Effective Website Navigation

Visitor should Easily Find the Website Navigation
As shoppers are impatient they should immediately locate navigation tools and be able to use them instantly.

Website Navigation should be Consistent
Place navigation tools on every page of your site and do not change their design very often. This makes users get accustomed to their interface and understand their functionality clearly.

Do not Use Multiple Navigation Options
Multiple navigation options confuse customers and force them to leave your site, as usually people do not have much time to run through numerous options, while they want just a simple choice.

Use Generic Design for Your Navigation
Customers better perceive a familiar design of navigation elements, but try to clearly differentiate them from each other, as similar visualizations may be confusing and lead to the abandonment.

Keep Your Visual Support Realistic
The pictures used should clearly represent the supported options and naturally comply with surrounding design.

Minimize Information Access Costs
When visitors switch from one piece of information to another, it always requires some mental efforts from them. In this case, you should make this process as smooth as possible avoiding any unnecessary actions, including returns to the main menu or just page reloads. But avoid positioning multiple navigation options too close to each other or you will create an overwhelming clutter on your site.

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    Meet Magento Switzerland 2014 Invites Industry Leaders and Community Members

    September 25th, 2014 No comments

    Welcome Message from the Organizers of the Conference

    On 24th October, the leading Magento conference takes place for the first time in Switzerland and invites industry leaders and community members to be part of this event.

    Merchants, agencies, developers and service providers – more than 350 attendees will join us and share their knowledge and experiences.

    Swiss Online Group AG
    Diglin Ecommerce Solutions

    Today in our voyage across multiple European countries, which host Magento events, we have a great chance to know a bit more about a beautiful country in the north-west of Europe, about Switzerland.

    This is the first time when Switzerland welcomes Meet Magento and this conference is very important for the local community and entire ecosystem. This way Magento continues to engage more and more countries building multiple reliable connections among numerous followers and a solid background for the further successful development.

    Meet Magento Switzerland 2014

    October 24, the conference will be held in Glattfelden, a cozy town of the canton of Zurich. The official language of the conference is English, however organizers evaluate an opportunity of simultaneous translation available for the business track, while the developers track is planned to be in English.


    Switzerland is an originally branded country and example of the excellent national marketing. Talking about Switzerland we can enumerate only perfect definitions: the whitest snow of Alpine resorts, best chocolate in cozy chocolate shops, delicious cheeses from the pastoral meadows, absolutely secured and stable banking system, etc. Meanwhile, it is still a tiny country with a considerably small population, which seems to be constituted of absolutely awesome people.

    Switzerland, officially Swiss Confederation, is a federal parliamentary republic, which consists of 26 cantons. The country borders Italy to the south, France to the west, Germany to the north, and Austria and Liechtenstein to the east. Switzerland has no access to the sea and is primarily a mountain country. Meanwhile, almost all population is located on the Swiss Plateau with the biggest cities, including Zurich and Geneva.

    Quick Facts about Switzerland

    • Capital: Has no official capital;
    • Official Structure: Confederation;
    • Time Zone: CET (UTC +1);
    • Population: 8,014,000 (2014);
    • Largest cities: Zurich (383,708), Geneva (196,257), Basel (173,808), Lausanne (132,788), Bern (128,848);
    • Currency: Swiss Franc (CHF);
    • Official Language: German, French, Italian, Romansh;
    • Main Religion: Roman Catholicism – 38.2%, Swiss Reformed – 26.9%, Unaffiliated – 21.4%.

    Switzerland Sights


    Glattfelden is a municipality in the district of Bülach in the canton of Zürich in Switzerland. Its population is only 4,631 people mostly speaking German. It has two railway stations, a hotel and several restaurants.

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      Meet Magento Ukraine 2014: Some Fascinating Presentations

      September 19th, 2014 No comments

      Meet Magento Ukraine 2014 has just finished, but the event still induces vivid impressions.

      While it is so, we would like to highlight some presentations of the conference and make them available to our readers.

      As Ukraine is a cradle of Magento development, the local event naturally had a strong technical track presented by numerous Magento developers, who covered next topics in their presentations:

      • Magento 2 product prices;
      • OroCRM integration with Magento;
      • Keeping information consistent across applications;
      • Varnish Cache and its usage;
      • Magento 2 overview.

      However we’d like to focus on e-commerce related pieces, which can be especially useful for Magento store owners.

      Wonderful New World or Why the Promotion in the Internet is not the Same as It Used to Be?

      Wonderful New World or Why the Promotion in the Internet is not as It Used to?

      Volodymyr GalikaVolodymyr Galika, Strategy Director, Brainberry

      In his presentation Volodymyr Galika points to some interesting new trends of the information consumption, which are able to change promotional approaches of merchants. For example according to Nielsen, 46% of smartphone and 43% of tablet owners use their devices as a “second screen” every day during watching TV.

      The tenfold increased internet usage, mobile facilities, multiple social networks create a new user’s ecosystem, where there is no place for old methods of promotions. In order to differ from competitors and become recognizable store owners should not only use sales incentives, but also create a valuable content for users, surprise and guide them.

      Magento 2 Overview

      Magento 2 Overview

      Max YekaterynenkoMax Yekaterynenko, Senior Manager Engineeringб Magento

      Magento 2 is a long awaited and simultaneously thrilling update of the platform for the whole Magento ecosystem. What are the improvements to be implemented? Is it going to be a real breakthrough and how will it influence the life cycle of the platform? These are the questions asked by everyone, who is connected to Magento one way or another.

      On his slides Max Yekaterynenko tears down the veil of uncertainty from Magento 2 and shows the road map of the update, its main goals and components.

      Modern tech stack, improved performance and scalability, streamlined customizations, simplified external integrations, easier installations and upgrades, high code quality and testing – these are ingredients of success.

      Some main features of the programming level sound very budding: PHP 5.5, jQuery, HTML 5, CSS 3, Less, etc. The full-page cache out of the box in the CE version, Varnish integration, advanced default theme, Composer, full set of carried out tests, and many more components are designed to bring the platform to a new level. Well, we are waiting for this.

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        Meet Magento Brazil 2014 Annoncement: Catchy Samba or Smooth Bossa Nova

        September 17th, 2014 2 comments

        Welcome Message from the Organizers of the Conference

        Meet Magento Brazil is coming.
        Ready to another one great Magento event?

        The Brazilian Magento community is awaiting for the 2014 edition of Meet Magento. As in previous years, the event will take place in Sao Paulo, the major Brazilian city, gathering about 300 attendees together for the whole day of presentations and technical discussions about the leading e-commerce platform.

        Hosted by the Golden Tulip hotel, near Paulista Avenue, two trails will be available for attendees: Developers and Store Owners trails. As their names say, the first is targeted to those who codes Magento and modules while the second one presents several speeches about how to run and optimize Magento stores illustrated by case studies.

        By the way, it’s almost confirmed a presentation with Saraiva Library, one of the most promising cases in Magento, being developed by e-Smart, a local Magento Certified Partner. Other names like Ben Marks, Magento Evangelist, Eric Cavalcanti from Rackspace, Andre Gugliotti, author of Magento books, and Fernando Zanatta from Daffiti are already confirmed as speakers.

        Welcome to Sao Paulo!

        The Brazilian edition of Meet Magento is already traditional and takes place for the third time.

        The choice of Brazil is absolutely natural and justified by the vast local community of Magento developers and store owners, active contributors and movers of the Magento ecosystem.

        Meet Magento Brazil 2014

        As a media partner of the conference we provide exclusive discounts for our readers or you can take part in our contest and win two double tickets to visit Meet Magento Brazil 2014 for free. So, read the article till the very end and get your benefits.


        Brazil is the largest country in South America both by the territory and population. The Atlantic Ocean coastline of the country is 7,491 km. It is bordered by all other South American countries except Ecuador and Chile and occupies 47% of the continent.

        Quick Facts about Brazil

        • Capital: Brasilia;
        • Official Structure: Federative Republic;
        • Time Zone: GMT/UTC – 03:00 hours;
        • Population: 202,656,788 (2014);
        • Largest cities: Sao Paulo (20,935,204), Rio de Janeiro (12,116,616), Belo Horizonte (5,783,773), Porto Alegre (4,181,836), Distrito Federal e Entorno (4,118,154), Salvador (3,919,864), Recife (3,887,261), Fortaleza (3,818,380);
        • Currency: Brazilian real, (BRL);
        • Official Language: Portuguese;
        • Main Religion: Roman Catholicism – 64.6% and Protestantism – 22.2%.

        Brazil Sights

        Sao Paulo

        Sao Paulo is the largest city in Brazil, the capital of the state of Sao Paulo, which strongly influences the commerce, finance, arts, and entertainment of the region. Founded in January 1554, Sao Paulo experienced different periods starting from a small village through the colonial, imperial, and republican periods to the eleventh largest city of the world by population.

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          Three Continents for Late Autumn Magento Events

          September 16th, 2014 No comments

          This September the high season for Magento events has just started.

          We were pleased to see successful Meet Magento Ukraine and Meet Magent Romania conferences, and we hope to tell you about the presentations and other interesting facts from these events in our future posts. Besides we still expect something equally astonishing in Russia and New York.

          Three continents of the upcoming Magento events

          Meet Magento Brazil 2014

          But that’s not all for this autumn and for the festive mood and good weather. If you are going to visit Brazil this October, you’ll be able to return into summer. 25 centigrade degrees above is the average temperature value for Sao Paolo in October. Delightful! So, you can visit South America on October 6 with great pleasure.

          Our next post is going to be solely about the Meet Magento Brazil 2014 conference, where we’ll not only highlight the main details of this great event, but will also share ticket discounts for our readers and give away four full-pass tickets for free. So, stay connected.

          Magento Live Germany 2014

          The next stop is good old Europe, to be precise – Germany. As usually, Magento Live Germany it is going to be a meeting of true minded people and upscale professionals in Munich, October 13-14.

          Meet Magento Switzerland 2014

          Switzerland, the homeland of high-class Magento developers, welcomes guests on October 24. We also have some discount coupons for you to visit this event and will share them a bit later, perhaps in late September.

          The agenda of this event is defined almost completely and you can make sure that it worth to visit Zurich and Glattfelden.

          rsz_mark83Did you know that Brazil has 38 Magento certified developers, Germany – 174, Switzerland -11, Australia – 58, Poland -81. Source: Magento.

          Magento Live Australia 2014

          Those who are excited about exotic countries and distant voyages will be definitely pleased to visit Australia this autumn, November 13-14. Sydney is wonderful in November with mild simmer climate and average temperature +24°. The Sydney Hilton hotel is ready to welcome participants of Magento Live Australia 2014 and will heartily open its business and leisure facilities.

          Meet Magento Poland 2014

          And the last event of this autumn is Meet Magento Poland 2014, November 24-25. It has just started selling tickets, so you can get advantage of early bird tickets sold for 499 zl per one full-pass ticket.

          But if you want to try your luck, you can also take part in our contest and try to get a free ticket to this Magento event. The contest is scheduled to start late October, so mark this period in your calendar and visit our blog.

          Thus, our readers have multiple opportunities to visit different  Magento conferences at discounted prices or even free of charge. Please, do not miss them – let’s learn and cooperate profitably.

          Please share you ideas about this post in comments below.

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            Help Desk Ultimate 3.1 Accelerates the Processing of Tickets

            September 11th, 2014 No comments

            Streamline your communications into a single channel!

            The Help Desk Ultimate Magento extensionHelp Desk Ultimate – a robust ticket management module continues to improve and now the new 3.1 ver. is available to customers. The current release got numerous new features, which make the use of the extension even more comfortable and valuable. Most new features accelerate tickets processing and make clients feel satisfied with the quality of the customer service.

            Pay a well-deserved attention to the features below, which naturally and effectively save you time and retain customers.

            New Features

            Order number in the “Ticket Information” block
            If any processed ticket contains an order number, then this number is displayed in the “Ticket Information” block of the My Account area. This number represents a link to the initial order on frontend and helps customers to quickly recall issue details.

            Order number in the "Ticket Information" block

            Order Number in the “Ticket Information” Block

            Pre-selected tickets order in the “Tickets” grid
            All new and open tickets in the “Tickets” grid are now displayed first, which makes the selection of a new ticket for processing even simpler.

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              How to Effectively Display Products in Your Store

              September 9th, 2014 No comments

              A product page in your online store is like a shop window, which should not only attract customers, but persuade them to purchase, as well.

              Thus, no malfunctions, technical errors, or marketing mistakes are allowed there, as anywhere on your site. Effective arrangement of your product pages lead to increased sales and lower abandonment.

              How to Effectively Display Products in Your Store

              Despite a product page cannot be only composed of a product image, it is still the most important element for a customer.

              Note: In an online store, customers think that the quality of a product images is more important than product-specific information (63%), a long description (54%) and ratings and reviews (53%). Source: Jeffbullas.com

              Effective images leave no unclear points about product properties and make customers purchase more after their careful examination. Images are not only better perceived by customers, but also leave longer impressions than words.

              The ultimate goal of any online store is to create a hedonic shopping experience, when shoppers do not only satisfy their tangible needs, but also enjoy the process of shopping.

              Use proper images
              Leading online sellers like Amazon and eBay weeded out some crucial minimal requirements for appropriate product images. According to them, images should be at least 500 pixels wide and contain products, which fill 85% of the image space.

              Exploit high-resolution images
              High-resolution images are not only the sign of good taste for online stores, which reflects your respect to customers, but they also enhance customer’s experience in your store and make possible zoom functionality applicable to any product image.

              Offer zoomable images
              Amazon merchants are also recommended to apply zoom functionality to hosted pictures as it helps customers more precisely understand all the properties and features of products.

              Show variety of views
              In order to deliver more information to customers about your products you should use multiple pictures exhibiting products from multiple angles. This is especially useful when selling items, which have complex spatial shapes like shoes, toys, furniture, etc.

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