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Magento Got a Third Slice of Pie

Taking into consideration the fast growing e-commerce market, this time I included more platforms into my survey (20 against 14 in the previous study). It should be reminded that we use not absolute values. The analysis is carried out according to the number of stores that got into Alexa Top 1 Million.

Even with a greater number of platforms compared in the chart, Magento continues its rise and dominance as the industry’s most popular platform. In comparison with the previous survey, the number of stores based on Community Edition has increased by over 500 ones (5699 sites in August). As a result, it has undeniable advantage with 26.2% of the market at the moment. The usage of Enterprise Edition has also risen from 801 to 1005 sites. All versions of Magento have 31.4% in total that makes the platform beyond the reach.

e-Commerce statistics

Magento’s nearest competitor, Zen Cart, didn’t lose its second position despite the quantitative losses (2814 online stores in August against 3500 ones this winter). 13% (2 times less than Magento’s result) still were enough to take silver. With 2627 sites in total, Virtuemart retains an honorable third position making up 12.1% of the market. Thus, the three leaders did not change over this period of time.

PrestaShop with 2357 stores follows the top three e-commerce platforms having 10.8%. osCommerce takes up the 5th position, but the downward trend continues with 431 less sites compared to our winter, 2012 survey. This time the oldest player of the market has the result of 7.7%. Volusion has lost over 100 stores and goes to the 6th position with 4.2%. The rest of e-commerce software make up a small share and are insignificant players.

As you can see, open source platforms dominate the list. More than half of all e-commerce websites in the top million are released under an open-source license.

Google Trends Traffic Flow

Source: http://www.google.com/trends/

Nowadays, many platforms are available in the tech market, but majority of the businesses prefer to build their e-commerce stores using Magento. Its open source development model and active community allowed it to mature into the world’s most flexible and reliable e-commerce software. No wonder that we’ve consistently seen growth from Magento recently.

Google Trends Search Volume

Source: http://www.google.com/trends/

Zen Cart and Virtuemart have demonstrated decrease in number of stores, but managed to save their positions. It is interesting to see how PrestaShop has made such a nice push lately. Unfortunately, osCommerce hasn’t improved the situation. By the way, most platforms have seen quantitative losses against the background of the continuing rapid growth of Magento. Among the exceptions that have grown significantly, OpenCart should be mentioned. It has almost doubled its results. We are waiting for new achievements!

Thought for objective reasons, it’s impossible to compare the results of our two surveys, the fact of Magento’s rapid growth is evident. The leadership of the software is doubtless. Magento continues to be the number one platform and dominates the e-commerce market by a wide margin.

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  1. Bob schwartz
    September 11th, 2012 at 16:56 | #1

    Proud! Very proud of the Magento ecosystems drive, execution, growth and innovation in eCommerce and retail.
    Congrats to you all on this great progress!! We all have more work to do ;-)
    Bob Schwartz
    President, Magento

  2. September 14th, 2012 at 11:12 | #2

    Note that the numbers of the research are “…the number of stores that got into Alexa Top 1 Million..”

    The number of stores is only 1 indicator.. it would be also interesting to see the traffic generated by stores using each platform.

    My guess, Magento is preferred by the small store owners who generate a low percentage of the traffic and $$ compared to the rest of the solutions which aim for medium size stores.

    • Anastasia Harlamova
      September 14th, 2012 at 14:29 | #3


      If only we had got the information about websites traffic, we would have definitely included it in our post. Unfortunately, not all stores (regardless of the platform) are eager to share such data.

      We are preparing to share one more research with you. Hope, it will help you look at eCommerce platforms from other side.

  3. Jeff Conrow
    October 23rd, 2012 at 13:04 | #4

    We are absolutely impressed with Magento. We are a B2B supplier and recently engaged and implemented Punchout Capabilities on our Magento build for our customers at Ariba & Sciquest thanks to the guys at PunchOut2Go. Magento being opensource and companies like PunchOut2Go providing extensions allows us to rapidly grow and save money along the way. Thanks to the Magento Community.

  4. October 27th, 2012 at 09:38 | #5

    Very interesting study.
    I’d love to see your graphs with woocommerce.
    This lighter and easier platform is also growing fast.
    Best regards

  5. Bryan
    September 7th, 2014 at 08:50 | #6

    Thanks for the detailed report.

    I am currently with BigCommerce and it seems every other day I am running into an issue of some sorts. Been looking at a few different platform. Went from OpenCart to BigCommerce and I think that it is the biggest regret that I have every made.

    Thanks Again for the info.