Taking into consideration the fast growing e-commerce market, this time I included more platforms into my survey (20 against 14 in the previous study). It should be reminded that we use not absolute values. The analysis is carried out according to the number of stores that got into Alexa Top 1 Million.
Even with a greater number of platforms compared in the chart, Magento continues its rise and dominance as the industry’s most popular platform. In comparison with the previous survey, the number of stores based on Community Edition has increased by over 500 ones (5699 sites in August). As a result, it has undeniable advantage with 26.2% of the market at the moment. The usage of Enterprise Edition has also risen from 801 to 1005 sites. All versions of Magento have 31.4% in total that makes the platform beyond the reach.
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As you know, September 3 is Labor Day in the USA. Since a lot of our customers celebrate this holiday, we couldn’t ignore this day.
Along with fireworks displays, parades and public art events, get 15% discount on any Magento extension from aheadWorks.
Join us on this day of rest and parties and you will not regret it.
Hurry up! This offer is valid through September 3-4.
Summer is coming to an end. I’m ready to present our monthly newsletter to share the most interesting information on what happened in aheadWorks world in August. Let’s have a look what the last month of summer gave us.
It was a hot time not only in terms of the weather, but also in terms of updates. The most important updates of our extensions are represented in a table below. Besides, there is a good piece of news – a brand new module from aheadWorks. What is more, I collected some noteworthy posts published in our Blog. I hope you will find our marketing tips helpful for your business. But let’s start with our special offer.
Limited Offer
You have a wonderful opportunity to get useful extensions with a great discount. Enhance your Magento store with powerful extensions from aheadWorks.
Our Back to School Sale has been going on for 2 week already. Hurry up, Advanced Reports, AJAX Cart Pro, Checkout Promo, Who Viewed This Also Viewed are on sale now!
No coupon codes. The offer is valid through August 29-30, 2012.
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Having over 900 million active users, Facebook is the leading platform for brands to connect to consumers. The social network is the optimal resource to spread news and drive awareness among clients. To increase fan engagement, brands should share effective Facebook posts that will get shared and clicked-on.
Here are 10 tips for writing more effective Facebook Wall posts and get the most out of them.
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Keep it short
People are scanning Facebook, not reading it. The longer the post is, the less engaging fans find it. Buddy Media research shows that Facebook posts with 80 characters or less receive 66% higher fan engagement, and posts that are less than 40 characters in length receive 86% higher engagement. Give links to long texts or use notes and your blog for topics needing over 140 characters.
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Avoid complicated Wall posts
Interesting content can be added to Wall posts in the form of links, photos and videos. The data shows that simple posts achieve the most engagement for the retail industry. The two most effective types of brand posts contain a single photo attachment or use only words. According to Buddy Media, status-only posts receive 94% higher than average engagement.
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Twitter is extremely popular today with over 500 million active users, generating over 340 million tweets daily and handling over 1.6 billion search queries per day. It is a great tool for engaging a global audience into two-way communication. It’s vital to understand the best practices for engaging followers on Twitter not to get lost in this avalanche of messages. Thus, to succeed on the network, you must put a lot of effort.
I’m going to provide 15 simple but profound tips how to write effective tweets.
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Choose the appropriate time
Numerous researches show that tweets published during “busy hours” (8a.m.-7p.m.) receive higher engagement than tweets published outside that time frame. Posting in the afternoon during the peak traffic time for Twitter (1-3p.m.) is your best chance at achieving high click-through rate. Posting after 8p.m. should be avoided. Tweet on the days that are the best for your industry.
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Tweet four times per day or less
It’s important to figure out how to pace your tweets throughout the day. Plan your tweet schedule according to the days your tweets perform best, and tweet more frequently on those particular days. The more you tweet per day, the less engaging your tweets may become. Your followers will be tired of incessant messages and will not pay attention even to important pieces of news.
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It’s important not to let your clients get bored during tiresome attempts to find something worthy among hundreds of products in your Magento store. You can help them drawing their attention to the most popular items that can satisfy their requirements.
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The Featured Products 3 Magento extension will attract your visitors by catchy elements of website design and appealing presentation. The module will make your site stand out and lure customers to explore the features and benefits of your products.
Today we are happy to announce the release of Featured Products 3 v.3.4.
The following bugs have been fixed in new 3.4 version of the Featured Products 3 Magento module:
- problem with generating random products block at big stores
- incorrect CSS list style when inserting via widget
- problem with adding products with MAP options
Learn more about the extension features on the Featured Products 3 page.
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