Fred Reichheld (author of “Loyalty Rules”) affirms that a mere 5% increase in customer retention can result in a 75% increase in customer value. Impressive enough to ignore the role of loyalty, isn’t it?

But customer loyalty can’t be bought – it can be only earned by your caring attitude towards them. The Follow Up Email extension from aheadWorks is the very tool to help you always stay in touch with your customers and enlarge the retention of your current consumers.

With new feature – the Market Segmentation Suite extension integration – implemented in the latest version of Follow Up Email you will never lose track of your customers whatever they order, add to wishlist or leave in abandoned cart.

Specify the rule, define Market Segmentation Suite condition and your follow-up emails will be sent automatically to customers when, for example:

• total sales amount of the products in cart equals or greater than $1000
• T-Shirt from Dolce & Gabbana for $395 is added to wishlist
• HTC Touch Diamond is in the abandoned cart
• and so on

Thus sending follow-up emails becomes №1 in your plan of building customer loyalty and allows your customers to feel that they are treated with all possible care and respect.

The following bugs have been fixed in the latest version of Follow Up Email as well:

• Incorrect processing of “Advanced Newsletter – Send only to subscribers of segments” rule option
• Link Tracking grid sorting
• Product type label displaying
• adminhtml.xml added
• Incorrect work of rule when Sale Amount condition is set to “Doesn’t matter”
• Sender details default value in general settings
• Edit rule page error when Advanced Newsletter extension disabled
• Z-Blocks extension reference

You can find more information about Follow Up Email on the extension page.

Note: Market Segmentation Suite is a separate aheadWorks extension and does NOT go with the Follow Up Email package.

• Customers details messed in the queue
• Unquoted expressions in back quotes in template filter
• Incorrect work of ‘View Rule’ action in the Link Tracking grid
• Impossible to configure Email chain of the rule in IE
• Unexpected redirecting when clicking the ‘Send now’ or ‘Cancel’ button in the Email preview window in IE 7/8
• “Send only to newsletter subscribers” rule option for unsubscribed customers
• Link tracking page crash when applying filter in grid
• Minor changes

Please, find more information about Follow Up Email on the extension page.

• ‘New customer signup’ event
• New ‘Decimal’ template filter modifier
• Event cancelling by customer email only (not by email and initiator object)
• Schedule more than one email on the same time
• Mail encoding is UTF-8 now

In addition the following bugs have been fixed:

• url_resume in Multistore mode
• Grouped products condition on order and cart-related events
• BCC field is always empty in email preview
• The URL generated via url_resume doesn’t consider the store in Multistore
• Sending test emails with empty test object IDs fields
• Sending test emails on ‘Customer birthday’ event
• Send E-mail from the Mail Log with certain conditions

One more thing which will definitely highlight your spirits is the Follow Up Email User Guide. 36 pages of the Guide will tell you how to configure the extension, manage Follow Up Email rules, create new email templates using either Newsletter Template or Transactional Email Template.

The Examples chapter will lead you from different rules and templates creation till test email sending. 30 screenshots perfectly serve for settings illustration and self-control – you can always check what you have done and what should be done.

To download the User Guide in PDF and learn more about Follow Up Email, please visit the extension page.

• Added filter by product  SKU, which allows you to create follow ups basing on a particular product
• New filter – Customer group
• Days, Hours, Minutes, and Before/After delay available
• Integration with the aheadWorks Advanced Newsletter extension, targeting by its segments
• ‘Send only to newsletter subscribers’ option moved from general settings to the rule settings
• Some minor changes

Besides, “Duplicated messages on order status events” bug has been fixed.

As always, the update is free.

All Follow Up Email information can be found on the product page:

http://ecommerce.aheadworks.com/extensions/follow-up-email.html

The new Follow Up Email feature – abandoned carts tracking and restoring for registered customers and guests – allows both registered and non-registered customers to restore their abandoned carts with just one click on the link from the follow up email. The store owners in their turn can track who and when followed this link and – what is even more important – the following order as well.

The aheadWorks extension makes it possible to cover a wider range of your customers’ actions. We have added new events which allow triggering follow up emails when:

• wishlist was shared;
• product was added to wishlist;
• customer came back by link sent;
• customer has logged in;
• customer’s birthday;
• customer’s last activity.

With the considerably enlarged list of events you gain more opportunities to keep in touch with your customers.

To make the rules more flexible and suitable for you, we have implemented the Sales amount condition and the Events cancellation field. The Sales amount condition helps to create rules basing on customer orders total with ability to target recipients who have purchased for more/less or equal to the specified amount. With the Events cancellation field you can specify event(s) canceling already scheduled emails, e.g. the 2nd abandoned cart reminder can be canceled if the visitor comes back after the first one.

Follow Up Email allows you to send test emails, or copies of all outcoming messages. Thus you can check the correctness of templates and variables in split seconds – just send a test email right after its creating or editing!

Store administrators gain an opportunity to preview, delete or immediately send emails from the email queue manually until the emails are sent automatically.

Now the templates have become more flexible as new template directives have been added to template parser by aheadWorks: “foreach” allows listing e.g. all purchased products and other items arrays, “thumbnail” directive contains a product thumbnail.

To view the whole list of Follow Up Email features please visit the extension page.

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Within the demo you will be able to log in to the Admin Control Panel and examine for yourself all the options that are available to administrators. Demo allows to work with different data including products, users and their orders. That’s why we strongly recommend to input only fictitious titles, names, addresses, dates and any other information.

Take a test-drive of Admin Panel!

Follow Up Email becomes an irreplaceable “must have” extension for any ecommerce store.
Its unlimited email tiers system and variety of triggering events make it a flexible and easy to use tool for store owners – now your chances to get  purchases from returning customers are as high as never before!

Add Rule interface

In this release:

• Track and send notifications to abandoned carts
• Unlimited number of tiers in mail chain
• Product type in rule condition
• Product category in rule condition
• Flexible rules – send as many follow ups as needed basing on specified criteria
• Mail log that can be accessed from admin area

Find more information on the product page - http://ecommerce.aheadworks.com/extensions/follow-up-email.html

Never loose a customer after a sale, stay in contact with people who are most likely to be interested in another purchase. Use follow up emails to get opinion about the products a customer had purchased, request a feedback, offer related items, send attractive discounts and promotions, and anything else you could imagine.

People like seeing positive and careful attitude towards them, know they are not abandoned after a purchase and are welcome to come back with a question, review or a new purchase.

Establish stronger relationships, increase customers loyalty and as a result get more consequent sales with Follow Up Emails extension brought to you by aheadWorks Co.

Features

• 3-tiers follow up system
• Ability to setup tiers in dependence on order status
• Unlimited number of rules
• Native Magento templating and mailing systems
• Integrated into standard Magento template – looks and acts like a native code
• Easy 2-minutes installation
• Meets Magento programming practices for most versions and customizations compatibility

For more information and demo visit product page – http://ecommerce.aheadworks.com/extensions/follow-up-email.html