There are million Magento stores with a wide range of extensions aimed at engaging customers and helping merchants boost sales.
Since I like to see what solutions the store owners have chosen for these purposes, I’d like to share with you a success story I’ve got from one of our customers. Read on to learn how iPhone Theme helped Zap Sweets increase mobile sales by 15%.
What: Not only does Zap Sweets specialize in bulk confectionery but they stock a vast range of wholesale retro sweets, chocolate, fudge, American candy, drinks and lots, lots more.
Where: London, UK
Q: Tell us a little about your business, and how you became involved with Magento.
A: The business was initially established in 2009 after planning to launch an online e-commerce store. Whilst many ideas were discussed, finally the idea of creating a confectionery store that was a fun, modern environment where customers could browse and reminisce about sweets from the past won the battle!
When the researching began, we researched many shopping carts to find the most suitable to the business. Magento was our favorite from the very start. It was packed full of features and could be easily customized to our needs.
Q: So, you had no experience with Magento. What was the hardest thing in launching an ecommerce store?
A: Launching our Magento store took around 3-4 months from start to finish. The majority of the time was spent adding products and uploading good quality images to attract customers to our store.
We also spent a lot of time optimizing and tuning our store to ensure that it runs at lightening speeds! We combined and tweaked the JS/CSS files to ensure that any unused code was removed. We also took full advantage of the .htaccess file and installed Varnish on our VPS server which cut loading times by almost 3s! It has paid off in the long run as our customers often compliment us on our fast site.