Every Magento store is a brand new world that urges a very specific individual approach. We take into account many merchants’ needs: collect their requests, store them at one place and then consider for a new release. This is exactly how the Points & Rewards 1.6 version was brought to life. The Points & Rewards extension offers the built-in referral system with flexible settings, so that you can reward your customers for inviting their friends as well as for their referrals’ purchases. Your customers can also earn different number of points for different actions they perform. I bet you wonder what the update of the Points & Rewards module is about, right? Look through its features and find out whether it contains the one you are waiting for.

Read more…

Target marketing can be the key to business success. But what’s the secret? Divide and conquer.

This simple idea underlies the target marketing. Break the market into segments and concentrate your marketing efforts on the key group of potential customers.

Today we release the aheadWorks Magento extensions that were modified for you to get the best results in your target marketing. With their help, your promotions and sales become easier and more cost-effective.

Read more…

The Sociable extension is a perfect solution for social bookmarking your products and store pages. This Magento bookmarking extension allows sharing links to any page from your store on Twitter, Facebook, Google+ or any social networking site. Today we are excited to release Sociable v.1.1.1 which supports new Google code that speeds up the +1 button via an asynchronous code snippet. The code allows a web page to load with the +1 JavaScript code in parallel. The following bugs have been fixed in Sociable v.1.1.1: Integration with bit.ly doesn’t work Some errors in W3C validation Google+1 button clicks are not counted Incorrect display of more than one Google+1 buttons Missing services in the administration grid Find the extension demo and features on the Sociable page.

The Market Segmentation Suite Magento module takes the concept of customer segmentation to a whole new level. Whether you choose to target your customers on a one-to-one or one-to-many basis, you control with precision who sees what and when based on what you know about them, so that you can plan and execute marketing and merchandising strategies with pinpoint accuracy. An updated Market Segmentation Suite v.2.1 includes a number of new rule conditions that merchants will find beneficial: ‘Subtotal’ condition is added to ‘Shopping cart’ price rules block ‘Category’ condition is added to ‘Products’ rules block ‘Store’ condition is added to ‘Orders’ rules block Also the following bugs have been fixed in Market Segmentation Suite v.2.1: Impossible to delete ‘Advanced Newsletter Subscription’ condition Incorrect titles in administration panel Learn more about all extension features on the Market Segmentation Suite page.

Read more…

The majority of aheadworks extensions are already compatible with Magento Community Edition 1.5.0.1 and Enterprise Edition 1.10.0.1. Today we are glad to introduce 2 minor bug-fixing releases which enlarge the list of extensions working with these Magento editions:

Market Segmentation Suite v.1.1.6 The Market Segmentation Suite Magento module by aheadWorks takes the concept of customer segmentation to a whole new level. Whether you choose to target your customers on a one-to-one (personalized) or one-to-many (customer group) basis, you control with precision who sees what and when based on what you know about them. Use your understanding of a visitor’s propensity to buy to maximize the probability of a purchase. Visit the Market Segmentation Suite page for more details.

Pop-Up+ v.1.0.2 The Pop-Up+ Magento extension is a great solution for those who want their visitors to be aware of all hot stuff. With this powerful module, you can promote your products, news, ads, and special events through attractive popup window displayed on any page. Just load the image and create a popup and that’s all – the Pop-up+ module puts the content of your proposal in a chosen place with background-fading effect, accenting your offer. Find more about this extension on the Pop-Up+ page.

The new version of the Market Segmentation Suite extension has been released today. Since 1.1.3 version, this aheadWorks module:

• works faster due to speed increase
• and now is compatible with Magento Enterprise 1.9

Moreover, CSV and XML export has been fixed for Magento Community Edition 1.3

Please, find more information about this powerful and sophisticated targeted selling platform on the Market Segmentation Suite for Magento.

Today we are ready to announce the release of Market Segmentation Suite v.1.1 – a powerful and sophisticated targeted selling platform allowing you to plan and execute your marketing and merchandising strategies with pinpoint accuracy.

The Market Segmentation Suite extension allows you to create as many rules as you need to filter customers and orders in accordance with any parameter. To ease and improve the process of such rules adding/editing the “Save as” and “Save and continue edit” buttons have been implemented in the latest version of this software.

Moreover, due to code optimization the speed and performance has been considerably increased in Market Segmentation Suite v.1.1. Now all the operations are performed in a split second and the extension functions faster than ever.

The following bug has been fixed in Market Segmentation Suite:

• Memory errors in large stores

If you want to get some more information, please visit the Market Segmentation Suite page.

Successful businessmen know that 80 percent of their business comes from 20 percent of their customers. They also understand that maintaining good relationships with existing customers takes a lot less money and will be paid off handsomely.

Fred Reichheld (author of “Loyalty Rules”) affirms that a mere 5% increase in customer retention can result in a 75% increase in customer value. Impressive enough to ignore the role of loyalty, isn’t it?

But customer loyalty can’t be bought – it can be only earned by your caring attitude towards them. The Follow Up Email extension from aheadWorks is the very tool to help you always stay in touch with your customers and enlarge the retention of your current consumers.

With new feature – the Market Segmentation Suite extension integration – implemented in the latest version of Follow Up Email you will never lose track of your customers whatever they order, add to wishlist or leave in abandoned cart.

Specify the rule, define Market Segmentation Suite condition and your follow-up emails will be sent automatically to customers when, for example:

• total sales amount of the products in cart equals or greater than $1000
• T-Shirt from Dolce & Gabbana for $395 is added to wishlist
• HTC Touch Diamond is in the abandoned cart
• and so on

Thus sending follow-up emails becomes №1 in your plan of building customer loyalty and allows your customers to feel that they are treated with all possible care and respect.

The following bugs have been fixed in the latest version of Follow Up Email as well:

• Incorrect processing of “Advanced Newsletter – Send only to subscribers of segments” rule option
• Link Tracking grid sorting
• Product type label displaying
• adminhtml.xml added
• Incorrect work of rule when Sale Amount condition is set to “Doesn’t matter”
• Sender details default value in general settings
• Edit rule page error when Advanced Newsletter extension disabled
• Z-Blocks extension reference

You can find more information about Follow Up Email on the extension page.

Note: Market Segmentation Suite is a separate aheadWorks extension and does NOT go with the Follow Up Email package.