Video Testimonials v.1.1 Provide your Magento store with product demonstrations, services supplied, sales promotions etc., or let your customers share their impressions of the items bought. Video Testimonials module allows uploading video from computer or YouTube exactly on the product page. Since the 1.1 version released today, Video Testimonials supports JavaScript optimization. The following bugs have been fixed in Video Testimonials v.1.1: Incorrect data in the table Incorrect video summary if there is only one video HTTPS URL problems Author name is invisible if video has a long title Find more on the Video Testimonials page.

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Let’s start the first week of May with minor updates of two Magento extensions from aheadWorks:

Video Testimonials v.1.0.2 With the Video Testimonials extension both you and your customers can easily upload video from your computer or YouTube exactly on the product page. Provide your store with additional video and audio information – product demonstrations, services supplied, sales promotions etc., and let your customers share their impressions of the items bought! Some bugs have been fixed in Magento Video Testimonials v.1.0.2: Success message when uploading YouTube video forbidden for sharing Incorrect video uploading date in frontend Minor bugfixes Find more information on the Magento Video Testimonials page.

Magento Product Questions v.1.4.1 The Product Questions Magento extension lets your potential customers ask you product-related questions on the product page itself. Answer them right there – and resolve their doubts. In the 1.4.1 version of Magento Product Questions, the store_name variable has been improved and the following bugs have been fixed: Advanced Newsletter v.2.0.2 and above integration Incorrect RSS structure SEO-friendly URLs Wrong text format in admin template Please learn more on the Product Questions page.

In search of effective ways of product advertising and introduction, you can come across various ideas – either outdated and hackneyed or new and progressive. It has been already said and written a lot about time-proved, popular methods. So let’s consider the spin-ups, namely video testimonials – short video clips demonstrating products’ features, your services provided, and whatever else.

We have found this idea really valuable and decided to give Magento-based store owners an opportunity to use it on their sites. We have thoroughly learnt this way of information presentation and come to the conclusion that video testimonials should serve several purposes at once:

1. Product demonstration
Item introductions bring items to life. It is the key element while selling your products as it demonstrates their capabilities and the best features. One video can easily replace or supplement the many-lines description as it possesses the strong effect of visualization clarity.

2. Service demonstration
A video is an effective way of demonstrating the service your company provides. A creative, vivid, truly absorbing promo video influences watchers’ emotions (and – as consequence – decisions) much stronger than verbal description. It has been well said, “A picture is worth a thousand words.”

3. Express customers’ impressions
Testimonials are quotations from satisfied customers and clients. Let people tell of their experience with your products and post their own video testimonials for the others to see. Potential customers are really interested about already-triers’ experience.

4. Promote your store in YouTube
YouTube is one of the biggest and most popular video-sharing sites on the web. A possibility to make video from your site available on YouTube as well means the constant flow of new-comers to your store – people will search video clips and come across you and your site.

5. Increase sales
Whether you upload video introductions by yourself or allow your customers to do it, the “WOW” factor produces an indelible impression on prospective customers, makes your site memorable and sets you apart from the competition.

Having analyzed the information collected and singled out the key features required, we implemented them in the newly released Video Testimonials extension.

If you want to know how all the above-mentioned goals can be achieved with this aheadWorks module, please visit the Video Testimonials page where you can read detailed description, watch screenshots and try how the extension works as if it had been installed on your store.

With the Video Testimonials extension both you and your customers can easily upload video from your computer or YouTube exactly on the product page. Provide your store with additional video and audio information – product demonstrations, services supplied, sales promotions etc., and let your customers share their impressions of the items bought!

Video Testimonials is the next, innovative step in the advertising development. People are fed up with traditional ad – it is obtrusive and annoying. Testimonial is more reliable – nothing is more reassuring than customer’s obvious endorsement of a product or service. Let your customers say good things about you and your products – it looks more persuasive than when you do it yourself.

Video Testimonials are really attention-getting – people are curious about other customers’ personal experience, and would rather click-and-watch a video than surf store pages. Let your customers tell of their experience with your products and thereby make your store content more appealing!

The Video Testimonials extension keeps your site always updated. Videos can be easily added and rated, so there’s always something new about the product. A constant fresh stream of new videos gives an aura of newness even if nothing else changes.

The more video testimonials are uploaded in your store, the more socially proved it seems to be, and the fewer factors can influence sales resistance. If come-at-first-time people see customers admiring your products, all the uncertainty just self-eliminates.

Moreover, with Video Testimonials you can promote your store in YouTube – all the videos uploaded in your site automatically appear on YouTube under your store account. People find your video when searching for them and visit your site giving you a free permanent flow of traffic.

The Video Testimonials extension offers you a number of powerful features:

• Easy and fast 2-way video uploading
  Both customers and admin can upload video from computer or YouTube exactly on the product page.

 



 

• YouTube API usage
  All videos uploaded in your store are available on YouTube as well.
• Flexible extension settings
  Define which customer groups are able to upload video, whether it will be shown immediately or after admin’s approval, and make Video Testimonials block shown on certain product pages only.

 



 

• Rating system
  An ability to rate testimonials allows displaying the most popular videos in the first turn.

Please, find more information on the Video Testimonials page.

Note: the extension is compatible with Enterprise Edition 1.8 and Community Edition 1.4.1

Online video marketing is very important in today’s ecommerce. Build your customers trust, increase sales, prove that you are the best merchant to do business with. Potential customers want more than just promises from your website – they want to see satisfied customers sharing positive experience using your product.

Video Testimonials Magento extension by aheadWorks allows your customers to upload video testimonials and reviews, your potential customers – view videos on your website and rate. All videos are stored on youTube. Store administrator is able to select user groups able to upload video or disable public upload feature at all – this makes sense when you use this extension to add your own video guides and reviews to your products.

Extension will be released later this month – keep an eye on updates!