Aheadworks Announces a Presale of Three Coming-soon Extensions

Our team constantly works on developing new extensions with feature-rich functionality. And today, we are glad to announce our three new modules for Magento 2!

Aheadworks Announces a Presale of Three Coming-soon Products

So, welcome the new Aheadworks extensions designed to bring additional, valuable, and demanded functionality to your Magento store and customers.

Advanced Reviews

Advanced Reviews

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The Advanced Reviews module provides an easy way to collect product reviews from customers through user-friendly review forms or directly form email reminders.

Main Features

  • Intuitive review submission forms;
  • Email review reminders allowing users to leave reviews right from emails;
  • The backend review grid enables merchants to edit reviews before publication and leave comments to them;
  • Review summaries and helpfulness provided allow customers to take easy decisions about their purchases.

The module is SEO-friendly, includes Web API, made upon UI components, and makes it possible to import existing reviews via the command line, which is especially useful for Magento developers.

Refer a Friend

Refer a Friend

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With the Refer a Friend extension, you can significantly increase customer involvement by encouraging them to follow and invite their friends to make purchases from you.

Main Features

  • Convenient referral program promotions made by loyal customers to attract prospects;
  • Rewards offered to brand advocates encourage them to share more;
  • Flexible sharing options, including social networks, messengers, and emails, including the integration with AddThis and ShareThis;
  • Comprehensive rule descriptions allow customers to fully understand the terms;
  • Performance stats enables customers and merchants to evaluate the effectiveness of individual programs;
  • GDPR compliance ensures that the data about their referral activity will be automatically erased if their profiles are deleted.

GDPR

GDPR

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The GDPR extension allows you to process customer data in compliance with the GDPR EU requirements, including customer rights for personal data security, easy data access, data change and removal, etc.

Main Features

  • The module’s functionality works in conformance with the GDPR rules, including the right to get information, the right for customer personal data access, removal, and transferability;
  • Security policy consents are provided on different website pages, including the registration (for registered customers) and checkout (for guest customers) ones;
  • Personal data delete and copy options are available in customer accounts (incomplete orders can also be deleted) for more flexible data management;
  • Customer identity verification excludes unauthorized data access;
  • Customer segmentation by statuses and intentions in the dedicated grids;
  • Web API support ensures flawless data retrieval and deletion from third-party modules.

All the above modules are already available for pre-ordering in our store at the 30% discount. So, hurry up to make the best deal!

Main Product Subscription Trends in 2018

Product subscriptions continue to gain momentum, and today, they constitute a sufficient market share of the entire ecommerce market.

Main Product Subscription Trends in 2018

Today, we will discuss the most impactful subscription trends defining the ways of further development in this niche.

Ecommerce Subscriptions in Figures

Just to understand the importance of subscriptions, we will walk through the stats:

  • Since 2011, the share of ecommerce subscriptions increased by more than 100%;
  • Additionally, last year, 15% of online customers in the US purchased subscriptions from popular e-retailers;
  • More to it, an average subscriber has at least 2-3 active subscriptions.

The modern ecommerce subscription market can be split into several distinct types. So, what are they?

Ecommerce Subscription Types

Currently, one can distinguish three broad subscription types, as follows:  

  • Replenishment subscriptions;
  • Curated subscriptions;
  • Access subscriptions.

Let’s dwell more detailed on each of them.

Product Navigation Filters in a Web Store: Best Ideas

Product filters is one of the ways customers use to navigate products in an online store and an indispensable tool for convenient customer catalog browsing.

Product Navigation Filters in a Web Store: Best Ideas

Product filtering by such traditional criteria as size, color, etc. just adds to the overall navigation usability but can hardly bring any sufficient competitive advantages.

Rather, you should consider adding some original filter attributes able to make your navigation unique, comfortable, and, this way, standing out of the trivial filtering patterns.

Today, we will determine how product filters can be originally implemented on the example of several ecommerce stores.

Filter by Feature

A few years ago, the H&M world clothing brand offered users the possibility to sort products in catalog by their distinct features. In fact, this filtering option allowed picking items according to a particular occasion: festival clothing, off-duty events, random occasions, etc.

After all, let’s agree that when we are looking for an item to dress on some occasion, sometimes, we just cannot be satisfied with only, say, color and size attributes. Rather, we need an item that fits not only our size and taste but also a particular purpose.

Another good example of filtering products by their features is the Hunter clothing store. Here, the brand placed focus on physical characteristics of particular items. This way, shoppers could sort, say, shoes by such features as:

  • Waterproofing
  • Water resistance
  • Grip, etc.

Again, here, the brand allowed shoppers to find the items that corresponded to their specific needs and not just to some general preferences.

Aheadworks Partners with the B2B/B2C Magento Accelerator BULLDOG by Born

Aheadworks is constantly working on making more new partner projects and today we’d like to highlight our cooperation with BULLDOG, a Magento 2 accelerator delivered by Born.

Aheadworks Partners with the B2B/B2C Magento Accelerator BULLDOG by Born

BULLDOG is the solution that makes it possible to start and launch Magento 2 Commerce projects extremely fast and professionally.

In general, the process of building a Magento 2 Commerce website takes up to a year or even more. BULLDOG is a Magento Commerce Cloud solution that enables merchants to accomplish the same within just two months and at reasonable prices.

Flawless Mobile Shopping with the Aheadworks Extensions

With the growth of mobile commerce, the need to adjust web stores to mobile devices is now beyond question.

Flawless Mobile Shopping with the Aheadworks Extensions

We already discussed how to arrange a mobile checkout in an ecommerce store. However, one should note that before proceeding to the checkout stage itself, every mobile shopper should go through the whole shopping path seamlessly and comfortably.

Today, we will learn how to provide mobile users with a convenient mobile shopping experience ensured by the Aheadworks extensions. But, first, we’d better start with some vivid statistics.

Mobile Shopping Stats & Facts

Undoubtedly, mobile adaptation is among the top ecommerce trends, which is proved by the following facts:

  • Over the last 6 months, 62% of smartphone users made purchases from their smartphones;
  • Also, 40% of mobile shoppers will likely leave a website due to mobile commerce issues;
  • More, last year, 50% of all mobile searches were made with a purchase intent.

Considering the above facts, now, let’s explore the main aspects of the mobile shopping process that we can efficiently handle with the Aheadworks extensions.

Catalog Search

It all starts with finding the right product in a store catalog. There are several ways to find a product, but the shortest one is, perhaps, on-site search. Using it instead of continuous browsing, a user can just type a query in a search bar and enjoy the results closely relevant to their target products.

Since typing on mobile devices is not that simple, there is always a high chance of typos. In case of the native Magento functionality, wrongly typed search queries are likely to bring no search results. So, the user has to type the query once again and feel quite irritated about the entire process.

However, with the Advanced Search extension, your mobile shoppers will quickly find what they need in the catalog even if they type their queries incorrectly.

Purchase Magento 2 Themes from our Partners and Take our Extensions with the 10% Discount

Magento is a functionality-rich ecommerce platform and, unarguably, is one of best choices for any online retailer.

Purchase Magento 2 Themes from our Partners and Take our Extensions with the 10% Discount

Still, rich and powerful selling and purchasing options provided by the platform need to be finalized and even enhanced with a high-quality theme.

A great theme is able to make the whole functionality scope properly provided to customers and, in fact, is a final touch for any Magento 2 store. There are a lot of ways to improve the look of your store. For example, you can create a custom theme, resort to free themes, or you can purchase a great theme for reasonable money and enjoy the quality.

The last option, apparently, is the most popular among Magento store owners, and, perhaps, one of the most reasonable solutions, as soon as theme providers have already resolved most of the important issues and offer you:

  • Well-thought usability and advanced UX experience;
  • Responsive and mobile-friendly template and layout;
  • Visually attractive design;
  • And extra valuable functionality.

So, other thing being equal, a reasonable decision about a Magento theme leads you to the themes that correspond to all the points above, including the scope of extra functions either added to the theme or provided by some Magento extensions compatible with this particular theme by default.

So, we are glad to announce that now, our Magento extensions are compatible with some great themes for Magento 2.

Aheadworks Theme Provider Partners

In order to add some more value to our extensions and make your experience with Magento holistic and comprehensive, we partnered with several Magento theme providers, and now, you can use their themes and our extensions together with no issues. So, welcome the themes provided by our partners:

  • Claue by ArrowHiTech;
  • Milano by Alotheme;
  • Market by Magentech.

This offer is equally valuable for both current and future theme customers and our extension users looking for a chance to improve the look of their Magento 2 stores with a new professional theme. Moreover, if you purchase the above themes, we are glad to offer you a 10% discount on the Aheadworks extensions compatible with the partner themes.

RMA 1.3 by Aheadworks: Backend Request Creation, Canned Responses, and Return Management Improvements

The return process is quite complicated as soon as it involves a lot of steps, conditions, status changes, and constant communications between merchants and customers.

RMA 1.3 by Aheadworks: Backend Request Creation, Canned Responses, and Return Management Improvements

The main purpose of any business is to simplify and clarify the whole RMA workflow and make it less time-consuming.

Any considerable or even small improvements can serve the final goal, where each positive amendment (even the slight one) brings you closer to the smooth and fluid procedure reasonably arranged for both sides.

Today, we are glad to announce that the new version of the RMA extension introduces a lot of process improvements able to make your return management hassle-free.

RMA 1.3 for Magento 2

New RMA Requests Created from the Backend

The biggest benefit of this update is that now, Magento admins are able to initiate and create RMA requests right from the backend. This opportunity is especially valuable if you regularly receive return requests offline.

For this purpose, enter the Manage RMA page (Sales > RMA by Aheadworks > Manage RMA) and click the New Request button. This will open the New request page with the following sections: General Information, Products, Customer Information, and RMA History.

How to Visually Present Product Offers in a Web Store

Being introduced to customers in the right way, ecommerce product offers do not just improve visual appearance of a web store, rather, they give additional promotional opportunities to merchants.

How to Visually Present Product Offers in a Web Store

In one of the previous articles, we’ve already discussed such a powerful offer presentation tool as popup windows. Today, we will cover some other beneficial ways to present product offers on retail website pages with the help of Aheadworks extensions. So, let’s begin with some statistics.

Why Visual?

As a web store owner, you may promote your offers through traditional advertising means such as email newsletters, paid ads, and so on.

But, let’s take a look at a couple of figures proving the necessity of constant on-site promotion in the form of banner sliders, related product blocks, and add-to-cart popups to be discussed later in this very article:

  • 72% of online shoppers interact with banner sliders on retail website pages;
  • More to it, 23% of them zoom sliders in to view the presented info in more detail;
  • And, on average, 60-70% of loyal consumers are more inclined to repeatedly make purchases (in case they are properly motivated to do so).

We’ve already stated that on-site product offers contribute to the overall visual appearance of a web store. Moreover, for 93% of shoppers, an attractive look of a web store plays a crucial role when making purchasing decisions.

Keeping all this in mind, let’s explore several product offer types each of which can be fruitfully implemented in your store and again prove the above figures.

Banner Sliders

Banners with rotating images are a good way to deliver marketing messages with product offers to visitors since they immediately catch eye.

You may experiment with different banner types by adding, say, in-page and widescreen banners with custom images and animation effects to main, product, and category pages of a website.

Event Tickets 1.0: Straightforward Event Ticket Management with Personalization Opportunities

Selling tickets for events is not prerogative to only a small portion of the entertainment business field. Perhaps, you’ll be surprised, but almost any company that has some specific expertise can share it with profits.

Event Tickets 1.0: Straightforward Event Ticket Management with Personalization Opportunities

Imagine that you sell some kitchen equipment and regularly promote it with cooking masterclasses. Or, you sell digital cameras and accessories and sometimes, host meetings for photography lovers explaining them some know-hows and suggesting specific hints. Isn’t it a good occasion to make money? Yes, it is.

Still, in this case, you need specific online functionality able to handle the whole process of ticket sales. If you run a Magento store, we have a great offer to you.

Our brand new Magento 2 extension allows you to successfully sell digital and physical tickets online. So, welcome Event Tickets 1.0 for Magento 2!

Business Areas

The Event Tickets extension is suitable for:

  • Almost any kind of business that arranges marketing or promotional events;
  • The companies that use tickets as a complimentary business model;
  • The companies that arrange seminars, trainings, master classes, etc.

Follow Up Email 2.1 by Aheadworks Brings New Trigger Events and Functionality Improvements

Sending automated follow-up emails is a must-have functionality, especially if your customer base is rich.

Follow Up Email 2.1 by Aheadworks Brings New Trigger Events and Functionality Improvements

The more sending options and conditions you have, the better the response rate of your emails and stronger the customer loyalty to your brand are.

You may enumerate a lot of occasions to send emails to customers, but it will definitely include customer birthdays, submitted reviews, and created wishlists.

In fact, these are the new events we’ve just added to the Follow Up Email extension with this latest release. Please welcome Follow Up Email 2.1 for Magento 2!

New Events

New Wishlists and Wishlist Content Changes

Creating wishlists is the process that needs careful consideration and feedback from your side. The customers adding products to their wishlists are a half way from actual purchases, and they just need to be pushed a little more to complete their orders.

That’s exactly the incentive provided by the latest version of the Follow Up Email extension. In this case, the module automatically reminds customers about their wishlists if the ones meet some predefined and flexible triggering conditions.

Using PHP Composer to Install Aheadworks Extensions for Magento 2

Acting as a completely straightforward system, Magento 2 allows smoothly arranging ecommerce operations in a web store.

Using PHP Composer to Install Aheadworks Extensions for Magento 2

Still, the work with this platform can be even more convenient if such an effective solution as PHP Composer is implemented.

PHP Composer Benefits

PHP Composer is a package dependency manager that allows conveniently installing and updating any PHP software.

More specifically, with Composer, a Magento 2 store owner gets the following benefits:

  • Quick Magento installation. The Magento 2 system itself can be downloaded and installed via Composer. This way, the manager assembles and updates all the conforming dependencies so that users do not have to handle them manually.
  • Reusable packages. All the installed third-party libraries can be repeatedly used and kept updated automatically.
  • Module arrangement. For those users who install third-party Magento 2 modules via Composer, the manager updates the required versions and manages the corresponding dependencies smoothly.

Blog 2.4 Adds New Social Sharing Options and Brings Enhancements to Blog Management

Using a blog powered by Magento is beneficial in any case and especially great if you have a chance to add relevant posts to product pages.

Blog 2.4 Adds Social Sharing Options and Brings Enhancements to Blog Management

All these and above are the functionality provided by the previous version of our Blog extension for Magento 2. Today, we announce a new version of the extension that has a lot of new valuable functions on board.

Blog 2.4 Features

Social Media Sharing Options

Sharing official blog posts in social media is quite popular among customers and visitors and may be considered as a public approval of your content strategy. Still, if the shared content is indistinct and unattractive, visitors may neglect the provided option.

So, in order to avoid such a negative influence, the latest version of the extension supports the Open Graph and Twitter Cards markups.

Aheadworks Attends Imagine 2018!

This year, Imagine, a Magento global eCommerce conference, will take place from April 22 till April 25 at Wynn, Las Vegas.Aheadworks Attends Imagine 2018!

We are happy to announce that our Strategic Partnerships team, including Vitaly Verbitsky, Aheadworks  VP of Partnerships and Sales, and Ekaterina Sobolkova, Aheadworks Partnerships and Sales manager, will represent our company at the upcoming conference!

At Imagine 2018, our colleagues will be happy to meet current and potential Aheadworks partners, discuss the topics related to partnership, the options for its further development, and answer all the related questions.

Please contact them personally to negotiate a meeting:

Vitaly Verbitsky – verbitsky@aheadworks.com
Ekaterina Sobolkovasobolkova@aheadworks.com

Aheadworks Strategic Partnerships team

7 Reasons to Make your Magento Site a PWA

Progressive web apps are a developing technology, and with Apple now supporting them in the latest iOS update, their time has come.

7 Reasons to Make your Magento Site a PWA

Transform your Magento website and store into a seamless mobile experience and gain a range of benefits!

What is a Progressive Web App?

Historically, for the most part, websites and apps were two very different beasts requiring duplication of effort (across iOS, Android, and other platforms) and creating competing ways to sell to customers.

Now, fortunately, web coding has caught up with smartphones. Progressive web apps (PWA’s) help your website become the app simplifying the workload for your business.

When accessed, the website creates an app icon (just like a shortcut) on the user’s device taking them straight to the site. It offers the benefits of update alerts always being current and secure by default with HTTPS and transport layer security, and much more.

1. Follow the Trend to Mobile

A growing percentage of users now do their shopping on a mobile device over a desktop website.

Research suggests over 27% will do so in 2018! That figure goes up as the age-range goes down, and mobile devices dominate internet browsing time.

Basically, your audience is going mobile and you need to follow them updating your Magento 2 website to a PWA will enable you do so efficiently and save on the cost of app development and subsequent maintenance and updates.

Advanced Search for Magento 2 by Aheadworks: Quick Product Search with Autocomplete Suggesions

When it comes to on-site search, a lot of online retailers definitely underestimate its importance and potential benefits.

Advanced Search for Magento 2 by Aheadworks: Quick Product Search with Autocomplete Suggesions

If we refer to the statistics, we’ll surprisingly reveal that:

  • 16% of websites do not allow searching by product names or models despite this information is contained on product pages;
  • 18% of websites provide no meaningful results even if a customer types only one character wrong;
  • 70% of websites require customers to use only specific words and expressions in order to get successful results;
  • Autocomplete suggestions are found on 82% of websites, but only 46% of them are considered to be quite useful and relevant.

* Source: AquireConver.

So, as the above statistics show, many customers face particular problems using on-site search during their shopping. If we additionally take into consideration that the visitors using search convert 5-6 times more often than the non-search ones, the situation appears to become a real loss of profits.

The search functionality is actually quite complicated and includes many components that need to work properly in order to make the whole process quick, straight, and effective. It comprises autocomplete suggestions, synonyms, recent search history, spelling corrections, and, of course, speed and usability.

And, if you want to provide your Magento 2 online store with all the above functions, you can definitely take advantage of the Advanced Search extension by Aheadworks. This brand-new extension includes all the above components and even more combined with the straightforward configuration of the search process.

Advanced Search for Magento 2

In general, the advanced search functionality of the extension can be divided into two units: the backend and frontend functionality.

Search Benefits for Customers

Search Pages

Search by products provided in Magento is not always enough for customers since sometimes, they need to find Magento static pages highlighting store policy terms or to clarify particular details about a certain product on blog or FAQ pages.