We Cordially Welcome Our New Partner Objectsource

For 5 years objectsource has been a regular purchaser of our Magento extensions and now we are happy to celebrate the next level of our cooperation since just recently the company became our official partner.

We Cordially Welcome Our New Partner Objectsource

Objectsource is an experienced full service Magento eCommerce agency established in 2009 and based in Central London, Holborn. Among the featured clients objectsource.co.uk enumerates The Fine Cheese Co, The Real Flower Company, Sheerlux, Bristol Energy, British American Tobacco, and others.

Latest Update: Gift Card 1.2 for Magento 2

Gifting is not so easy as it may originally seem and especially in ecommerce, when you need to meet different needs of your multiple customers.

Latest Update: Gift Card 1.2 for Magento 2

That’s why we continue developing new functions and options of our Gift Card for Magento 2 extension. And, the latest Gift Card 1.2 contains the new functionality that improves both frontend shopping experience and backend configuration facilities.

Gift Card 1.2 for Magento 2

Business Value

  • Backend Promotions with Gift Cards. Using the new functionality Magento store owners are able to give gifts to their loyal and regular customers or personally greet new customers with gift cards.
  • Improved Migration and Integration. The gift code export and import options make it possible to move from Magento 1 to Magento 2 or use gift codes generated in some CRM systems or offline easily.
    Original and Recognizable Gift Codes. Custom gift codes created for different gift cards, customers or occasions make them easily recognizable for both customers and Magento admins.

Game-changing Smart One Step Checkout for Magento 2

Before entering checkout your customers pass a long way thru your store to be likely confident about their products and ready to make purchases. However, it’s not quite right.

According to Compass.co, the average checkout abandonment rate in ecommerce is 25%. In other words, one quarter of your loyal customers abandon their orders at the last moment, which is a tremendous portion in the given circumstances.

Game-changing Smart One Step Checkout for Magento 2

The brand-new Smart One Step Checkout is made to break this frustration and allow Magento merchants to create and fine-tune their checkout forms knowingly and professionally.

Business Value

We made our best to enhance the next aspects of the one step checkout procedure:

  • Fast and Convenient. The whole checkout process takes only one minute still the extension gives customers multiple options for amending their shopping cart contents, shipping/billing information and carry out some other additional activities.
  • Professional. The frontend interface of the extension is made according to proven usability practices without any destructive or annoying elements. The backend allows Magento admins to configure and tailor the checkout form to their business needs.
  • Convertable. Smart OSC provides merchants with detailed statistics on the quantity of abandoned checkouts and lost revenue values. They can also track how customers pass through the checkout page and discover most embarrassing stages. Using this information store owners are able to improve the checkout process efficiently and with full control.

Cashless Economy. Is It Near?

The idea of cashless society appeared in 1990s, when non-cash payments became popular in everyday life. As a result, some economists developed a theory of an absolutely cashless economy without paper money used for transactions or savings.

Cashless Economy Arrives

Since then, the amount of digital transactions raised manifold in the whole world, still none of the countries was able to completely remove cash from use. The number of non-cash transactions in the whole amount of payments made by citizens of a country shows how close it is to be able to negate cash totally.

Cashless Economy. Is It Near?

According to Letstalkpayments.com, the Scandinavian and North European countries have already passed most of the way. Here are the counties with the biggest share of non-cash payments out of all consumer transactions value:

  • Belgium – 93%;
  • France – 92%;
  • Canada – 90%;
  • United Kingdom – 89%;
  • Sweden – 89%;
  • Australia – 86%;
  • Netherlands – 85%.
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Automatic Related Products 1.3 for Magento 2 with Advanced Positioning and Segmentation

Just recently we’ve updated our Automatic Related Products for Magento 2 with some useful features able to improve block positioning and shopping audience targeting.

Automatic Related Products 1.3 for Magento 2 with Advanced Targeting and Segmentation

Automatic Related Products 1.3 for Magento 2

New Features List

  • Custom block position via widget;
  • Multiple blocks for a single position;
  • Magento Enterprise Segmentation support.

Business Benefits

Custom block positioning via widgets
This functionality allows you to display related product blocks at any positions in the store. Depending on your current layout, promotion goals, and customer audience specifics you can display related products on certain pages and individual positions available for Magento widgets.

Multiple blocks for one position
Now you can display several related product blocks in one place e.g. cross sells and upsells offering customers more product options to choose from. This improves the chances to show appropriate products and increase sales.

Magento Enterprise Segmentation support
Our Magento Enterprise customers can take advantage of the new dimension of targeting for related product blocks created by the extension. Not only can they diversify block positions, but also are able to display products for particular Magento customer segments, e.g. cosmetics for women, latest computer games for customers under 25, or luxury products for the customers with shopping cart subtotals over $500.

Improved Templates for Help Desk Ultimate 1.3

Just recently we’ve released a new version of the Help Desk Ultimate extension for Magento 2 stores.

Improved Templates for Help Desk Ultimate 1.3

The Help Desk Ultimate extension has a lot of automated features, including the messages about newly created tickets by customers and by agents, notifications about replies from customers and agents, messages about reassigned tickets and the changes of ticket priorities, and so on.

Help Desk Ultimate 1.3

Help Desk Ultimate 1.3 goes even farther and delivers improved email templates for the above purposes ready to be used immediately. Now, the list of AW Help Desk Ultimate templates includes:

Chatbots in Ecommerce

Ecommerce chatbots are gaining popularity and considered to replace humans in the area of shopping consulting just in several years supposedly.

There are two reasons for this phenomenon, economic and technological. The chance to build and implement human-like digital consultants appeared with the development of the corresponding technology and the process of users migration from applications to messengers.

Chatbots in Ecommerce

The messenger format of communication gave rise to the idea of chatbots and later their factual appearance. With the development of technologies chatbots will become smarter and be able to provide high-level consulting and selling services.

The second reason is a trivial opportunity to save on salaries and offer customers the 24/7 service format. And one more thing, chatbots are much simpler than applications and cost less, much less.

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