Customer Success Story: How Sewing Studio Used ConnectPOS with Gift Card and Reward Points by Aheadworks

We always glad to hear how our solutions help ecommerce marketers from all over the globe successfully conduct their business. And today, we’ll bring you one great example.

Customer Success Story: How Sewing Studio Used ConnectPOS with Gift Card and Reward Points by Aheadworks

Sewing Studio, one of the largest sewing equipment sellers in the UK, looked for ways to effectively provide its services across all sales channels.

For better ecommerce performance, Sewing Studio moved its websites to Magento 2. Another challenge was finding a POS system that will work with Magento out of the box (instead of a less friendly dedicated solution). So, the choice fell on ConnectPOS.

Free Webinar by Aheadworks: Refer a Friend extension for Magento 2

We’re continuing to perform series of webinars. Our last webinar dedicated to the Refer a Friend extension for Magento 2 took place June 14th, 2018. And for those who had no opportunity to attend our webinar, we have prepared the video.

Free Webinar by Aheadworks: Refer a Friend extension for Magento 2

Once again, let us present you a piece of information related to Refer a Friend for Magento 2!

What is the Refer a Friend extension?

The Refer a Friend (RAF) extension for Magento 2 provides an easy algorithm of creating customer referral programs equally profitable for merchants and their customers.

What problems Refer a Friend extension can solve?

  • The product allows you to launch your own refer-a-friend program that is impossible to make with the native Magento functionality.
  • 30% of satisfied customers have a strong will to refer their favorite products and services, but only 5% of them actually do it. The extension gives an impetus to encourage the rest 25% of happy clients to refer the products and/or services they like to their friends or relatives.
  • The broad functionality can cause some complexities when you manage the extension, but we have equipped it with human-readable referral program rules.

GDPR 1.0 Guarantees Straightforward Customer Personal Data Management in Compliance with the Main GDPR Regulations

As we all know, GDPR came into force on May 28, 2018, and now, it affects a lot of ecommerce businesses in Europe and abroad.

GDPR 1.0 Guarantees Straightforward Customer Personal Data Management in Compliance with the Main GDPR Regulations

In this light, many entrepreneurs are interested in some solutions that would allow them to follow the regulation terms and provide customers with all the rights they can require.

And today, Magento 2 merchants have a great chance to effectively shape their business in general and manage user privacy policy in particular according to GDPR regulations with our brand new extension.

Welcome! GDPR 1.0 for Magento 2 is released!

GDPR for Magento 2

The GDPR module collects customer consents to process their personal data and allows you to stay compliant with the most essential GDPR regulations, including the right to access, copy, change, transfer, and erase customer personal data effectively.

What makes it different

  • Be compliant with the main GDPR regulations by allowing customers to access, copy, change, transfer, and delete their personal information;
  • Collect data consents on registration, checkout, and other website pages;
  • Allow customers to send data access, transfer, and deletion requests right from their personal accounts;
  • Verify customers by email in order to avoid frauds;
  • Track customer statuses on the backend;
  • Use the extension API to get and delete data from third-party solutions.

Top Web Hosting Trends in 2018

The importance of web hosting for the digital market grows at tremendous speed. Given this, website owners should always keep an eye on its updates in order to stay on the cutting edge.

Top Web Hosting Trends in 2018

Today, we will discuss the latest web hosting trends that should be definitely considered by every online business. So, let’s get started with cloud hosting.

Cloud Hosting

It’s predicted that soon, cloud hosting solutions will prevail over the entire web hosting market. Due to the high security and uptime, thousands of online brands opt for them.

Briefly, cloud hosting works in the following way: the cloud server itself consists of physical servers located in a secured room. Websites are hosted on virtual servers that obtain resources from this network of physical servers. Still, cloud hosting services are not that expensive, which makes them quite affordable for businesses with small budgets looking for a good value for money.

Although cloud servers are based on physical ones, in fact, they are virtual, which excludes the possibility of any hardware issues slowing down or even interrupting website’s work. So, if some outage still occurs, the system will automatically switch to another server to prevent the site from going offline.

Advanced Reviews 1.0: Collect Customer Reviews through On-site Review Forms and Email Review Reminders

The importance of online reviews for efficient and prolific sales is more than significant.

Advanced Reviews 1.0: Collect Customer Reviews through On-site Review Forms and Email Review Reminders

Almost every customer and every visitor pay attention to the feedback left by other people to make sure that both offered products and provided services worth their attention and money. The majority of visitors read 4-6 online reviews before they make a positive opinion about a business and trust it much enough to purchase from it.

So, it’s obvious that any online store needs a lot of reviews, but the thing is that getting them is not that easy. However, the Advanced Reviews extension for Magento 2 is that proper solution which is able to simplify the process of collecting reviews and make them look good and professional.

What Makes the Extension Different

  • Email review submissions. Make significantly more reviews allowing customers to submit them right from notification emails;
  • Review comments. Answer questions, establish your own view, and provide professional clarifications via comments added to reviews;
  • Review summaries. Allow customers to embrace the tone of all reviews at a glance with the provided review summary blocks;
  • Voting for Helpfulness. Allow customers to highlight the most useful reviews and distinguish them by voting for their helpfulness;
  • ‘Verified Buyer’ badge. Show verified customers and their reviews clearly;
  • SEO Adjusted. Make your reviews appear in Google snippets using the schema.org markup.
  • GDPR Compliance (the right to be forgotten). If a reviewer deletes his/her account from a website, his/her review will then be signed as the review left by a guest visitor.

Refer a Friend 1.0 by Aheadworks: Boost Sales via Flexible Customer Referral Programs

Making more sales without any extra effort is a cherished dream of any entrepreneur. Still, who told that it is purely impossible under the sun.

Refer a Friend 1.0 by Aheadworks: Boost Sales via Flexible Customer Referral Programs

Magic aside, there are some excellent opportunities to involve customers in a great game mutually beneficial for both Magento store owners and their brand advocates. And, the one we’d like to offer you this time is customer referral programs or, to be exact, the refer-a-friend functionality.

The Refer a Friend extension for Magento 2 (RAF) is a new version of our Magento 1 module, which is a proven refer-a-friend solution popular among our customers. So, the new extension is made upon the same high-quality standards of functioning and code development.

Refer a Friend for Magento 2

The idea behind the extension is straight and simple. It allows you to motivate existing customers to look for and attract new shoppers using the benefits of the word-of-mouth effect.

What Makes Us Different

In addition to standard functions that will be described a bit later, we’d also like to focus your attention on some distinctive benefits of the extension, which distinguish it from other solutions:

  • Customer referral programs are easily launched, managed, and maintained;
  • Rewards are available for both brand advocates and their friends;
  • The module is integrated with the AddThis and ShareThis social media services;
  • The statistics of referral program performance is available for brand advocates and Magento admins;
  • The module is GDPR compliant (the right to erasure customer data).

Now, when the prerequisites are determined, we can proceed to the extension configuration and then see it in action on the frontend.

Aheadworks Announces a Presale of Three Coming-soon Extensions

Our team constantly works on developing new extensions with feature-rich functionality. And today, we are glad to announce our three new modules for Magento 2!

Aheadworks Announces a Presale of Three Coming-soon Products

So, welcome the new Aheadworks extensions designed to bring additional, valuable, and demanded functionality to your Magento store and customers.

Advanced Reviews

Advanced Reviews

Product price

The Advanced Reviews module provides an easy way to collect product reviews from customers through user-friendly review forms or directly form email reminders.

Main Features

  • Intuitive review submission forms;
  • Email review reminders allowing users to leave reviews right from emails;
  • The backend review grid enables merchants to edit reviews before publication and leave comments to them;
  • Review summaries and helpfulness provided allow customers to take easy decisions about their purchases.

The module is SEO-friendly, includes Web API, made upon UI components, and makes it possible to import existing reviews via the command line, which is especially useful for Magento developers.

Refer a Friend

Refer a Friend

Product price

With the Refer a Friend extension, you can significantly increase customer involvement by encouraging them to follow and invite their friends to make purchases from you.

Main Features

  • Convenient referral program promotions made by loyal customers to attract prospects;
  • Rewards offered to brand advocates encourage them to share more;
  • Flexible sharing options, including social networks, messengers, and emails, including the integration with AddThis and ShareThis;
  • Comprehensive rule descriptions allow customers to fully understand the terms;
  • Performance stats enables customers and merchants to evaluate the effectiveness of individual programs;
  • GDPR compliance ensures that the data about their referral activity will be automatically erased if their profiles are deleted.

GDPR

GDPR

Product price

The GDPR extension allows you to process customer data in compliance with the GDPR EU requirements, including customer rights for personal data security, easy data access, data change and removal, etc.

Main Features

  • The module’s functionality works in conformance with the GDPR rules, including the right to get information, the right for customer personal data access, removal, and transferability;
  • Security policy consents are provided on different website pages, including the registration (for registered customers) and checkout (for guest customers) ones;
  • Personal data delete and copy options are available in customer accounts (incomplete orders can also be deleted) for more flexible data management;
  • Customer identity verification excludes unauthorized data access;
  • Customer segmentation by statuses and intentions in the dedicated grids;
  • Web API support ensures flawless data retrieval and deletion from third-party modules.

All the above modules are already available for pre-ordering in our store at the 30% discount. So, hurry up to make the best deal!

Main Product Subscription Trends in 2018

Product subscriptions continue to gain momentum, and today, they constitute a sufficient market share of the entire ecommerce market.

Main Product Subscription Trends in 2018

Today, we will discuss the most impactful subscription trends defining the ways of further development in this niche.

Ecommerce Subscriptions in Figures

Just to understand the importance of subscriptions, we will walk through the stats:

  • Since 2011, the share of ecommerce subscriptions increased by more than 100%;
  • Additionally, last year, 15% of online customers in the US purchased subscriptions from popular e-retailers;
  • More to it, an average subscriber has at least 2-3 active subscriptions.

The modern ecommerce subscription market can be split into several distinct types. So, what are they?

Ecommerce Subscription Types

Currently, one can distinguish three broad subscription types, as follows:  

  • Replenishment subscriptions;
  • Curated subscriptions;
  • Access subscriptions.

Let’s dwell more detailed on each of them.

Product Navigation Filters in a Web Store: Best Ideas

Product filters is one of the ways customers use to navigate products in an online store and an indispensable tool for convenient customer catalog browsing.

Product Navigation Filters in a Web Store: Best Ideas

Product filtering by such traditional criteria as size, color, etc. just adds to the overall navigation usability but can hardly bring any sufficient competitive advantages.

Rather, you should consider adding some original filter attributes able to make your navigation unique, comfortable, and, this way, standing out of the trivial filtering patterns.

Today, we will determine how product filters can be originally implemented on the example of several ecommerce stores.

Filter by Feature

A few years ago, the H&M world clothing brand offered users the possibility to sort products in catalog by their distinct features. In fact, this filtering option allowed picking items according to a particular occasion: festival clothing, off-duty events, random occasions, etc.

After all, let’s agree that when we are looking for an item to dress on some occasion, sometimes, we just cannot be satisfied with only, say, color and size attributes. Rather, we need an item that fits not only our size and taste but also a particular purpose.

Another good example of filtering products by their features is the Hunter clothing store. Here, the brand placed focus on physical characteristics of particular items. This way, shoppers could sort, say, shoes by such features as:

  • Waterproofing
  • Water resistance
  • Grip, etc.

Again, here, the brand allowed shoppers to find the items that corresponded to their specific needs and not just to some general preferences.

Aheadworks Partners with the B2B/B2C Magento Accelerator BULLDOG by Born

Aheadworks is constantly working on making more new partner projects and today we’d like to highlight our cooperation with BULLDOG, a Magento 2 accelerator delivered by Born.

Aheadworks Partners with the B2B/B2C Magento Accelerator BULLDOG by Born

BULLDOG is the solution that makes it possible to start and launch Magento 2 Commerce projects extremely fast and professionally.

In general, the process of building a Magento 2 Commerce website takes up to a year or even more. BULLDOG is a Magento Commerce Cloud solution that enables merchants to accomplish the same within just two months and at reasonable prices.

Flawless Mobile Shopping with the Aheadworks Extensions

With the growth of mobile commerce, the need to adjust web stores to mobile devices is now beyond question.

Flawless Mobile Shopping with the Aheadworks Extensions

We already discussed how to arrange a mobile checkout in an ecommerce store. However, one should note that before proceeding to the checkout stage itself, every mobile shopper should go through the whole shopping path seamlessly and comfortably.

Today, we will learn how to provide mobile users with a convenient mobile shopping experience ensured by the Aheadworks extensions. But, first, we’d better start with some vivid statistics.

Mobile Shopping Stats & Facts

Undoubtedly, mobile adaptation is among the top ecommerce trends, which is proved by the following facts:

  • Over the last 6 months, 62% of smartphone users made purchases from their smartphones;
  • Also, 40% of mobile shoppers will likely leave a website due to mobile commerce issues;
  • More, last year, 50% of all mobile searches were made with a purchase intent.

Considering the above facts, now, let’s explore the main aspects of the mobile shopping process that we can efficiently handle with the Aheadworks extensions.

Catalog Search

It all starts with finding the right product in a store catalog. There are several ways to find a product, but the shortest one is, perhaps, on-site search. Using it instead of continuous browsing, a user can just type a query in a search bar and enjoy the results closely relevant to their target products.

Since typing on mobile devices is not that simple, there is always a high chance of typos. In case of the native Magento functionality, wrongly typed search queries are likely to bring no search results. So, the user has to type the query once again and feel quite irritated about the entire process.

However, with the Advanced Search extension, your mobile shoppers will quickly find what they need in the catalog even if they type their queries incorrectly.

Purchase Magento 2 Themes from our Partners and Take our Extensions with the 10% Discount

Magento is a functionality-rich ecommerce platform and, unarguably, is one of best choices for any online retailer.

Purchase Magento 2 Themes from our Partners and Take our Extensions with the 10% Discount

Still, rich and powerful selling and purchasing options provided by the platform need to be finalized and even enhanced with a high-quality theme.

A great theme is able to make the whole functionality scope properly provided to customers and, in fact, is a final touch for any Magento 2 store. There are a lot of ways to improve the look of your store. For example, you can create a custom theme, resort to free themes, or you can purchase a great theme for reasonable money and enjoy the quality.

The last option, apparently, is the most popular among Magento store owners, and, perhaps, one of the most reasonable solutions, as soon as theme providers have already resolved most of the important issues and offer you:

  • Well-thought usability and advanced UX experience;
  • Responsive and mobile-friendly template and layout;
  • Visually attractive design;
  • And extra valuable functionality.

So, other thing being equal, a reasonable decision about a Magento theme leads you to the themes that correspond to all the points above, including the scope of extra functions either added to the theme or provided by some Magento extensions compatible with this particular theme by default.

So, we are glad to announce that now, our Magento extensions are compatible with some great themes for Magento 2.

Aheadworks Theme Provider Partners

In order to add some more value to our extensions and make your experience with Magento holistic and comprehensive, we partnered with several Magento theme providers, and now, you can use their themes and our extensions together with no issues. So, welcome the themes provided by our partners:

  • Claue by ArrowHiTech;
  • Milano by Alotheme;
  • Market by Magentech.

This offer is equally valuable for both current and future theme customers and our extension users looking for a chance to improve the look of their Magento 2 stores with a new professional theme. Moreover, if you purchase the above themes, we are glad to offer you a 10% discount on the Aheadworks extensions compatible with the partner themes.

RMA 1.3 by Aheadworks: Backend Request Creation, Canned Responses, and Return Management Improvements

The return process is quite complicated as soon as it involves a lot of steps, conditions, status changes, and constant communications between merchants and customers.

RMA 1.3 by Aheadworks: Backend Request Creation, Canned Responses, and Return Management Improvements

The main purpose of any business is to simplify and clarify the whole RMA workflow and make it less time-consuming.

Any considerable or even small improvements can serve the final goal, where each positive amendment (even the slight one) brings you closer to the smooth and fluid procedure reasonably arranged for both sides.

Today, we are glad to announce that the new version of the RMA extension introduces a lot of process improvements able to make your return management hassle-free.

RMA 1.3 for Magento 2

New RMA Requests Created from the Backend

The biggest benefit of this update is that now, Magento admins are able to initiate and create RMA requests right from the backend. This opportunity is especially valuable if you regularly receive return requests offline.

For this purpose, enter the Manage RMA page (Sales > RMA by Aheadworks > Manage RMA) and click the New Request button. This will open the New request page with the following sections: General Information, Products, Customer Information, and RMA History.

How to Visually Present Product Offers in a Web Store

Being introduced to customers in the right way, ecommerce product offers do not just improve visual appearance of a web store, rather, they give additional promotional opportunities to merchants.

How to Visually Present Product Offers in a Web Store

In one of the previous articles, we’ve already discussed such a powerful offer presentation tool as popup windows. Today, we will cover some other beneficial ways to present product offers on retail website pages with the help of Aheadworks extensions. So, let’s begin with some statistics.

Why Visual?

As a web store owner, you may promote your offers through traditional advertising means such as email newsletters, paid ads, and so on.

But, let’s take a look at a couple of figures proving the necessity of constant on-site promotion in the form of banner sliders, related product blocks, and add-to-cart popups to be discussed later in this very article:

  • 72% of online shoppers interact with banner sliders on retail website pages;
  • More to it, 23% of them zoom sliders in to view the presented info in more detail;
  • And, on average, 60-70% of loyal consumers are more inclined to repeatedly make purchases (in case they are properly motivated to do so).

We’ve already stated that on-site product offers contribute to the overall visual appearance of a web store. Moreover, for 93% of shoppers, an attractive look of a web store plays a crucial role when making purchasing decisions.

Keeping all this in mind, let’s explore several product offer types each of which can be fruitfully implemented in your store and again prove the above figures.

Banner Sliders

Banners with rotating images are a good way to deliver marketing messages with product offers to visitors since they immediately catch eye.

You may experiment with different banner types by adding, say, in-page and widescreen banners with custom images and animation effects to main, product, and category pages of a website.

Event Tickets 1.0: Straightforward Event Ticket Management with Personalization Opportunities

Selling tickets for events is not prerogative to only a small portion of the entertainment business field. Perhaps, you’ll be surprised, but almost any company that has some specific expertise can share it with profits.

Event Tickets 1.0: Straightforward Event Ticket Management with Personalization Opportunities

Imagine that you sell some kitchen equipment and regularly promote it with cooking masterclasses. Or, you sell digital cameras and accessories and sometimes, host meetings for photography lovers explaining them some know-hows and suggesting specific hints. Isn’t it a good occasion to make money? Yes, it is.

Still, in this case, you need specific online functionality able to handle the whole process of ticket sales. If you run a Magento store, we have a great offer to you.

Our brand new Magento 2 extension allows you to successfully sell digital and physical tickets online. So, welcome Event Tickets 1.0 for Magento 2!

Business Areas

The Event Tickets extension is suitable for:

  • Almost any kind of business that arranges marketing or promotional events;
  • The companies that use tickets as a complimentary business model;
  • The companies that arrange seminars, trainings, master classes, etc.