Aheadworks Discounts or How to Get More for Your Magento Store Profitably

Getting great stuff and great discounts – that’s the dazzling dream of every shopaholic. However, sometimes you just don’t know the ways to find lower prices of the desired products. Well, we are going to remove this snag, at least for Aheadworks modules.

Aheadworks Discounts

Below we present you a short description of the discounts, coupons, sales and other promotions in use in our store you could have all chances to get good products and save. As soon as you reach the bottom line of text below, you will know exactly how to purchase from us profitably.

Ongoing Sales

In general, our promotional strategy includes two kinds of price-related promotions: time-limited and infinite (long-term at least). The first ones are more price attractive, but happen only from time to time, while the last ones are your guaranteed benefits.

Buy More, Save More (time-limited, valid till Aug 31, Magento 1 extensions)

We always encourage our larger buyers, but this time they can get even more than usual.

  • 1 product – 10% off;
  • 2 products – 20% off;
  • 3 products – 35% off.

That’s it. Simple and profitable.

Magento 2 Extension Pack (time-limited, valid till Aug 31, Magento 2 extensions)

Of course, we never forget about our Magento 2 store owner as well and at the end of this summer offer them to buy Magento 2 extensions at good prices. You can save up to $600 purchasing any three Magento 2 extensions within the pack till the end of August.

Get All Magento 2 Products at Half Price (long-term)

In the case you need just one or two Magento 2 modules and have no need to get their ‘handy-packs’ you can take advantage of our long term promotion aimed at our Magento 1 customers. If you have ever purchased our Magento 1 extensions, you can save 50% on all Magento 2 products.

Best Ecommerce Practices: Banner Sliders

Let’s imagine that you are waiting for guests. Obviously, visiting you they expect to spend great time, including talking, excellent food, drinks, perhaps, some surprises, and certainly hope for a warm welcome. Just the same want the visitors of your online store.

Best Ecommerce Practices: Banner Sliders

Home pages, often the first ones taking your visitors in, usually have little time to express the required attitude and great images are apparently the best solution in this case. But, should you wrap them into banner sliders or leave them single and motionless? Well, it is not easy to answer this question for sure and below we’ll try to evaluate pros and cons of the both approaches.

Technically, image sliders provide more opportunities to present images as they include animation and give customers a wider choice. But, as you we’ll see below, it still doesn’t work sometimes.

Banner Slider Types

The main advantages of banner sliders are the chances to present images in many ways. You can take advantage of multiple slider formats and choose the most suitable one for your audience and brand.

  • Image Rotators. This banner slider rotates images without any accompanying text and is used for branding purposes usually since it just creates visual representation of a brand;
  • Banner Slider. This format of sliders rotates images with promotional texts;
  • Fullscreen Sliders. If you exploit full screen images in your sliders, that is gonna be a fullscreen slider. Until recently it was a very popular slider format and it is the most impressive one as well. Although, it has its own disadvantages, of course;
  • Scrolling Logo Thumbnail Sliders. In order to attractively present your clients portfolio you will probably need a scrolling logo thumbnail slider. It infinitely rotates small logos and mostly used for better design and loyalty increase;
  • Simple Fade Slideshows. These sliders usually take advantage of versatile animation effects (fading, sliding, zooming, flying, etc) and include navigation elements such as arrows and navigation bullets.

These are the basic types of banner sliders often used to make more complex formats through the combination of the presented above features. Single pages are not able to give your store that liveliness, but the latest researches show that customers often pass banner sliders without paying any attention to them.

Magento 2 Stores: The First-Year Study

Of course, Magento 2 is far from the product maturity, and in fact it is just getting formed as a standalone product within the market.

But, we are all keen to know everything about those new stores made on Magento 2. How are they? What do they look like? What do they sell? Where are they coming from?… Well, we made some studies and are ready to present you the profile of the first Magento 2 stores below.

Magento 2 Stores: The First-Year Study

Study Description

The study uses the Magento 2 stores data provided by BuiltWith. The data sample value is 1% of all detected Magento 2 stores in operation randomly selected from the pre-filtered M2 stores list.

First Observations

Walking through the list of provided stores we need to notice that it contains a lot of non-operational, purely promotional and sites containing only sample data and default themes. We find it natural as far as many users are just getting acquainted with the platform and we witness their first steps towards the new functionality.

As for other parameters, they are largely similar to Magento 1, but have some naturally grounded differences. Below, we’ll compare two platforms in details and try to explain you, why Magento 2 is cheaper and more english-related.

Magento 2 Stores

By Languages

By languages, Magento 2 is mostly presented in English, in particular it is used in 73% of all investigated stores. According to our previous study, it is more than in Magento 1 EE (71% of all stores) and considerably more than in Magento 1 CE (62%).

 Diagram 1. Magento 2 Stores by LanguagesMagento 2 Stores by Languages

The main reason for that state of things is that we didn’t find any sufficient number of stores in Spain, where Magento 1 is currently pretty popular.

By Countries

We have already mentioned, that Magento 1 is a greatly diversified platform that made a successful leap from the U.S. to Europe and even Asia. Apparently, Magento 2 had no enough time for the same conquest and shows higher concentration in the U.S.

Diagram 2. Magento 2 Stores by Countries

Magento 2 Stores by Countries

The number of detected countries of Magento 2 stores is actually the same or even higher, but they are scarcely represented there, perhaps, except the UK. In Magento 2 we have almost the same enumeration of embraced countries, but their shares are different a bit. For example the Netherlands take a significant share among the early Magento 2 adopters. But, as the platform develops the Dutch share will likely decrease, just because of the population limitations.

Magento 1 vs. Magento 2: Should I Stay or Should I Go

Back in November of the last year, when Magento 2 was launched, it garnered a lot of excitement. And, in the next couple of months, the popularity and awareness of it increased manifold.

Magento 1 vs. Magento 2: Should I Stay or Should I Go

Many early adopters have already started experiencing the benefits by migrating to Magento 2, for example Venroy, a fashion portal that specialises in male beach resort wear.

“Magento 2 has played an important role in helping us reclaim our brand and reconnect with our customers. With a production schedule of only 8 weeks, we were able to use much of Magento’s capabilities ‘out of the box’ to deliver a unique, mobile optimized brand experience. Magento has transformed our business and delivered exceptional results from the get go,“ said Sean Venturi, co-founder of Venroy.

However, while a number of Magento 1 users migrated to Magento 2, others were happy to keep using Magento 1. And, those who heard about and plan to adopt the latest Magento 2 are unsure whether it is worth considering. The reason for this, as we can see it, is simple. Store owners are not fully aware of the Magento 2’s potential and how to capitalise it to their advantage.

New and Free. Rich Banner Slider for Magento 2 Stores

What is the way to spectacularly present your brands (products, services, promos, etc.) in just 2 or 3 seconds to a new visitor of your store?

New and Free. Rich Banner Slider for Magento 2 Stores.

Rich Banner Slider. Frontend View.

You may say there is an ocean of ideas, but we’d like to present your a ready-to-use solution – Rich Banner Slider for Magento 2.

The Rich Banner Slider extension for Magento 2Free. That’s the core definition of this extension, both in terms of price and your freedom to use an overwhelming number of ways to welcome and endear an online visitor. The module works just according to the classical marketing funnel (Attention -> Interest -> Consideration), and you already see that newbie seriously evaluates the possibility to make some purchases in your store.

Traditionally we do not only pay attention to the frontend functionality, but also provide Magento admins with advanced usability and rich configuration options. The whole process of creating and placing new banners will hardly take much longer than the time customers spend to walk through the slides in front.

Rich Banner Slider Features

  • Multiple banners;
  • Advanced banner location, display, and animation options;
  • Multiple slides;
  • Advanced slides targeting, scheduling and segmentation options;
  • Slide statistics;
  • Included unit tests.

4 Ws of Effective Digital Coupon Campaigns

Using coupons in e-commerce is always a controversial topic. Some merchants consider them to be the “Holy Grail” of sales, while other are afraid of their negative sides able to break consistent cash flows.

4Ws of Effective Digital Coupon Campaigns

Walking through the coupons usage statistics we may say that in most cases coupons are still effective for increasing sales volumes and positively taken by the majority of customers. Just consider the following facts:

  • According to different sources, from 81% to 96% of customers use coupons on a regular basis;
  • 82% of customers find digital coupons more convenient options than the printed ones;
  • 79% of shoppers would not buy an item if they forget to bring a coupon in-store;
  • 83% of customers make unplanned purchases due to suggested promotions or coupons.

Sounds pretty good, doesn’t it? Still, there is always a “dark side”, e.g. you can not control distribution of universal coupons; discounts reduce AOV; there is a chance to drive accidental customers to your store, etc.

However, to our mind, you can overcome all possible negative effects and profit greatly from coupons in your store. You just need to follow some time-tested coupon usage tactics able to bring more sales without any devastating consequences. Below we present you 4 Ws of effective coupon tactics you can make a mental note of.

When

  • Abandoned Carts. That’s the first most evident use case for coupons making customers close their orders with purchases;
  • New Customers. One more effective and widely used tactic is to welcome new customers with first purchase coupons;
  • Old Customers. In order to appreciate long-term on-going relationships you can issue coupons for regular customers. They will certainly appreciate this kind of rewards and stay loyal much longer;
  • Inventory that doesn’t move. Using coupons to move unsold stocks is also a great idea, especially that here you can take advantage of really deep discounts and, this way, increase the efficiency of your pricing strategy;
  • Pre-orders. Discounted prices for pre-ordered products are traditional and you can use coupons for this very purpose;
  • Seasonal Sales. Seasonal sales are probably the best time for different discounts as reduced prices are just natural for high seasons. At this time it is better to have sophisticated opportunities for unique and focused coupon distributions;
  • In exchange of information. If you need some information from your customers, either reviews or brand attitude demonstrations, you can intensify their activity with some dedicated coupons;
  • In exchange of social media engagement. Ask customers to share and like you social media content in exchange of some kind of discounts;
  • Company’s birthday and other occasions. Coupons are also great for celebrating different significant dates in your company’s and brand’s life, including birthdays, historical achievements and other milestones;
  • Holding visitors. If a new customer is about to leave your store, you have a good chance to restrain him from this reckless move offering a discount able to reanimate the interest to your brand;
  • Retargeted visitors. Using remarketing campaigns is always beneficial, but they can become even more effective with some coupons attached;
  • National and Local Visitors. Sometimes you need to motivate only certain customer groups, e.g. visitors from certain countries or locations. Coupons are also indispensable in these cases.

Magento 2.1: Features and Fixes

Magento 2.1 was announced back in April by Paul Boisvert during the keynote at Imagine 2016. According to Paul, the update was planned for this June, and the Magento team kept its promise.

Magento 2.1: Features and Fixes

This is the first 2.X update of Magento and the community lays great hopes on it as far as it seems to become the most stable version containing the smallest ever number of errors and issues. Due to the dramatic quality increase Magento 2.1 is expected to be much more comfortable for both final users and development companies and able to start the mushroom growth of new Magento 2 stores.

Magento 2.1 Features

Enterprise Edition Features

The provided Magento EE 2.1 new features are quite impressive and make a real difference in in-store marketing and merchandising.

Content Staging and Preview
Today, time is the biggest value, so fast-moving e-commerce allows succeeding to only those who can outpace competition and predict customer needs.

The Content Staging and Preview feature allows managing and providing new content much faster and without inconsistency. Now you can stage, preview, schedule and approve different content easily and without the need to involve IT experts.

User-friendly dashboards enable multiple marketers to create and schedule individual promotions and combine them easily into global campaigns. The new functionality allows you to preview the changes across the store, including product and checkout pages, from the outset and forget about this piece of work hereinafter.