New and Free. Rich Banner Slider for Magento 2 Stores

What is the way to spectacularly present your brands (products, services, promos, etc.) in just 2 or 3 seconds to a new visitor of your store?

New and Free. Rich Banner Slider for Magento 2 Stores.

Rich Banner Slider. Frontend View.

You may say there is an ocean of ideas, but we’d like to present your a ready-to-use solution – Rich Banner Slider for Magento 2.

The Rich Banner Slider extension for Magento 2Free. That’s the core definition of this extension, both in terms of price and your freedom to use an overwhelming number of ways to welcome and endear an online visitor. The module works just according to the classical marketing funnel (Attention -> Interest -> Consideration), and you already see that newbie seriously evaluates the possibility to make some purchases in your store.

Traditionally we do not only pay attention to the frontend functionality, but also provide Magento admins with advanced usability and rich configuration options. The whole process of creating and placing new banners will hardly take much longer than the time customers spend to walk through the slides in front.

Rich Banner Slider Features

  • Multiple banners;
  • Advanced banner location, display, and animation options;
  • Multiple slides;
  • Advanced slides targeting, scheduling and segmentation options;
  • Slide statistics;
  • Included unit tests.

4 Ws of Effective Digital Coupon Campaigns

Using coupons in e-commerce is always a controversial topic. Some merchants consider them to be the “Holy Grail” of sales, while other are afraid of their negative sides able to break consistent cash flows.

4Ws of Effective Digital Coupon Campaigns

Walking through the coupons usage statistics we may say that in most cases coupons are still effective for increasing sales volumes and positively taken by the majority of customers. Just consider the following facts:

  • According to different sources, from 81% to 96% of customers use coupons on a regular basis;
  • 82% of customers find digital coupons more convenient options than the printed ones;
  • 79% of shoppers would not buy an item if they forget to bring a coupon in-store;
  • 83% of customers make unplanned purchases due to suggested promotions or coupons.

Sounds pretty good, doesn’t it? Still, there is always a “dark side”, e.g. you can not control distribution of universal coupons; discounts reduce AOV; there is a chance to drive accidental customers to your store, etc.

However, to our mind, you can overcome all possible negative effects and profit greatly from coupons in your store. You just need to follow some time-tested coupon usage tactics able to bring more sales without any devastating consequences. Below we present you 4 Ws of effective coupon tactics you can make a mental note of.

When

  • Abandoned Carts. That’s the first most evident use case for coupons making customers close their orders with purchases;
  • New Customers. One more effective and widely used tactic is to welcome new customers with first purchase coupons;
  • Old Customers. In order to appreciate long-term on-going relationships you can issue coupons for regular customers. They will certainly appreciate this kind of rewards and stay loyal much longer;
  • Inventory that doesn’t move. Using coupons to move unsold stocks is also a great idea, especially that here you can take advantage of really deep discounts and, this way, increase the efficiency of your pricing strategy;
  • Pre-orders. Discounted prices for pre-ordered products are traditional and you can use coupons for this very purpose;
  • Seasonal Sales. Seasonal sales are probably the best time for different discounts as reduced prices are just natural for high seasons. At this time it is better to have sophisticated opportunities for unique and focused coupon distributions;
  • In exchange of information. If you need some information from your customers, either reviews or brand attitude demonstrations, you can intensify their activity with some dedicated coupons;
  • In exchange of social media engagement. Ask customers to share and like you social media content in exchange of some kind of discounts;
  • Company’s birthday and other occasions. Coupons are also great for celebrating different significant dates in your company’s and brand’s life, including birthdays, historical achievements and other milestones;
  • Holding visitors. If a new customer is about to leave your store, you have a good chance to restrain him from this reckless move offering a discount able to reanimate the interest to your brand;
  • Retargeted visitors. Using remarketing campaigns is always beneficial, but they can become even more effective with some coupons attached;
  • National and Local Visitors. Sometimes you need to motivate only certain customer groups, e.g. visitors from certain countries or locations. Coupons are also indispensable in these cases.

Magento 2.1: Features and Fixes

Magento 2.1 was announced back in April by Paul Boisvert during the keynote at Imagine 2016. According to Paul, the update was planned for this June, and the Magento team kept its promise.

Magento 2.1: Features and Fixes

This is the first 2.X update of Magento and the community lays great hopes on it as far as it seems to become the most stable version containing the smallest ever number of errors and issues. Due to the dramatic quality increase Magento 2.1 is expected to be much more comfortable for both final users and development companies and able to start the mushroom growth of new Magento 2 stores.

Magento 2.1 Features

Enterprise Edition Features

The provided Magento EE 2.1 new features are quite impressive and make a real difference in in-store marketing and merchandising.

Content Staging and Preview
Today, time is the biggest value, so fast-moving e-commerce allows succeeding to only those who can outpace competition and predict customer needs.

The Content Staging and Preview feature allows managing and providing new content much faster and without inconsistency. Now you can stage, preview, schedule and approve different content easily and without the need to involve IT experts.

User-friendly dashboards enable multiple marketers to create and schedule individual promotions and combine them easily into global campaigns. The new functionality allows you to preview the changes across the store, including product and checkout pages, from the outset and forget about this piece of work hereinafter.

Who Viewed This Also Viewed for Magento 2: Take the Product You Like

All over the sales process merchants overcome the distrust typical of all customers as far as they unconsciously expect some pitfalls and disappointments regarding their purchases. The smartest decision on this way is to provide them with some respected opinions expressed by similar shoppers.

Who Viewed This Also Viewed for Magento 2: Take the Product You Like

We’ve already took advantage of this idea in several marketing Magento 2 extensions, e.g. Who Bought this Also Bought and Product Questions. And, here comes one more customer-oriented Magento 2 module able to advise confidentially and persuade softly – Who Viewed This Also Viewed for Magento 2.

Who Viewed This Also Viewed for Magento 2

This module is especially beneficial for the customers looking for the best value for their money. In order to make the most optimal decision they need to consider all options and Who Viewed This Also Viewed provides them with this very opportunity.

The core idea of the extension is pretty simple as it analyzes previous page views and suggests alternatives to the currently browsed product. Most of the work is made behind the scenes, still Magento 2 admins have several important configuration options in their hands. Below we’ll discuss them in more detail.

Who Viewed This Also Viewed Frontend

Who Viewed This Also Viewed Frontend

Who Viewed This Also Viewed Features

Alternative Related Products

Who viewed this also viewed provides a convincing logic since it is based on automatic processing of customers’ shopping behavior within the store. Visitors realize that the suggested products are not appointed by the owner, but reflect the pattern of the other shoppers’ choice. Intuitively, this understanding makes them trust these offers more than other related product suggestions.

Magento 2 Security

Transactions and sensitive data security requires from store owners thorough and constant monitoring and upgrade.

Magento 2 Security

With the improvement of protection methods the ways of hacking and fraud advance in absolutely the same degree and their scale sometimes is just staggering.

Global Cybercrime

Suffice it to say that among the major crimes committed on the internet in 2015 were the following cases (Source: Forbes.com):

  • Anthem Inc. – 80 million patient and employee records stolen, including birth dates, home and email addresses, Social Security IDs, etc.
  • Ashley Madison – 37 million clientele records hacked and made public;
  • Office of Personnel Management – 21-25 million federal worker records, including unchangeable credentials like fingerprints;
  • Kaspersky Lab reported in their blog that they found some facts of spying on famous people, including participants in the international negotiations on Iran’s nuclear program.

In the digital world we currently leave these are really dangerous and scarring cases affecting our wealth and privacy. Usually we deal with less impressive data volumes, of course, still it doesn’t relieve us of the obligation to keep secured every handed record.

Despite that the above examples are not connected with ecommerce directly this area suffers not less than other digital areas. According to Trustwave, 43% of all data breaches investigated in 2014 were made in the ecommerce retail industry and 23% in 2015, accordingly. Well, it was a great improvement, but e-commerce still remains the most attacked retail digital sphere worldwide.

Most often, victims are located in the US, UK, and Australia. And, the most desired targets for digital thieves are credit cards data (POS environment), CNP (Card Not Present) transactions, proprietary information, financial credentials, etc.

Magento 2 Testing

The same as for any product, quality is the biggest concern of all software providers. And other than a brilliant idea, wide test coverage is the shortest way to create a first-class software product, and Magento 2 is no exception.

Magento 2 Testing

Magento 2 has been intensively tested during the development and implementation stages asking for the same approach from the entire community. Today adopting the process of code verification and validation is the matter of survival and future success. The software development practice is abundant in this field and offers multiple test methods and approaches able to ensure the necessary quality and shorten the entire development period.

Software Testing

The software testing theory includes different types of tests levels and methods coming from particular development goals and needs. White-box and black-box testing approaches; static and dynamic testing methods; unit, integration, interface component, system and operational acceptance testing levels, and even a huge set of testing types – that’s just a short enumeration of available testing opportunities.

Of course, a software product or even platform is not able to include all the said above options, and it is hardly needed. On the contrary, an optimal testing strategy involves only few tests that cover maximum sensitive product aspects. Especially that possible mistakes do not always originate from the code and can be made on the design stage as well. But, the sooner we detect an error the less damage it causes, including financial costs.

Magento 2 Testing

Magento 2 Testing Guide defines six types of tests provided within the platform:

  • Functional testing – refers to one of the highest testing levels and determines Magento 2 as black box analyzing the provided in the browser result from the user perspective;
  • Functional API testing – allows you to test the platform and client-side application interactions through Magento 2 API;
  • Integration testing – analyzes the process of interaction between two modules at different levels of isolation;
  • JavaScript testing – tests the accuracy of JavaScript functions;
  • Static testing – refers to the static code evaluation based on Magento Coding Standards;
  • Unit testing – automatically tests separated objects, classes, etc. in isolation.

Magento 2 testing options are not limited to the named above basic types of tests and the platform also enables you to carry out performance, integrity, legacy tests, etc.

This way, Magento 2 offers much more opportunities for testing than the previous version of the platform and enables you to test the code, certain configurations and functionality from different angles.

New Coupon Code Generator for Magento 2: Create Smart and Compelling Incentives

Coupons are widely used in Magento and common for e-commerce in general. But, this widespread popularity poses a great challenge demanding efficient use of coupons to overcome the existing tough competition.

We can list a lot of time approved coupon best practices known and employed by multiple sellers e.g. coupons rewarding new customers, coupons for regular loyal shoppers, the ones convincing hesitant store visitors, coupons promoting newly launched products, holiday season coupons and many others. But, how can we stand out of the crowd with the offers we have?

New Coupon Code Generator for Magento 2: Create Smart and Compelling Incentives

On the one hand, we need to provide attractive and original offers; on the other hand, we cannot afford hurting sales with permanent discounts. The danger to compromise a brand as a result of deep and constant price cuts is high, because your products become available for casual customers that do not really need the items they buy. Consequently, they become unhappy about the products, start returning them and leaving negative reviews.

The Coupon Code Generator extension for Magento 2Coupon Code Generator for Magento 2

Realizing this clearly most smart sellers offer individual coupons and leverage the effectiveness tracking their usage and additional sales values. The newly released Coupon Code Generator for Magento 2 extension allows you to create personal coupons with individual expiration terms, send them to target customers, and easily track their use.

General Settings

This step takes only several minutes from you in order to specify the Email Sender contact and Email Template. Here you can either take advantage of the default Base Coupon Code Generation Template or create a custom one.

General Settings

General Settings

Coupon Rules

Managing Rules
All the coupons are generated based on the previously created coupon rules. The coupon rules section is located under Marketing -> Coupon Code Generator by Aheadworks -> Manage Rules and allows you to create new and manage existing rules.