6 eCommerce Tools for Successful Cross-selling (Part 1)
If you want to promote products in your e-store, you need certain gimmicks for it. This overview is supposed to help you make the right choice from a wide range of cross-selling software for Magento from aheadWorks.
All the extensions mentioned in the post give your customers a genuine idea of other products that might be useful to them. When your customers are in the mood to buy, a glimpse of popular products is all they need to spend more money.
Previous purchases influence
Recommendation is the best kind of advertising. People tend to trust other customers’ opinions finding them truthful and reliable. Customers think: “If others buy these products, it must be OK for me to do it too.” Recommendation software plays on the human tendency to be influenced by what others have done.
How to get extra profit without efforts
The Who Bought This Also Bought and Who Viewed This Also Viewed extensions for Magento have very easy and fast configuration, don’t need filling a lot of fields and have an intuitive interface. The modules pick up real information about products from orders, thus, they save your time on relating products due to the automated process.
The Who Bought This Also Bought extension displays the items that were ordered by your customers with the current product.
Who Viewed This Also Viewed exposes relevant products to the current item that visitors viewed in the same session.
These modules encourage your clients to pay attention to more products. Customers are influenced indirectly by choice of other people.
How to make your product page Amazon-like
The Frequently Bought Together module improves the functionality and usability of Magento’s core Related Products function. Therefore, the process of choosing products for displaying in the Frequently Bought Together block is familiar to every Magento-based store owner.
The extension gives the store a nice Amazon-like sophistication.
The advantage of the Frequently Bought Together extension for Magento is in the comfortable display of products. The total price is defined for all selected items.
The extension allows adding animation effects when customers tick off related products. Besides, you can choose the block position by inserting a simple code in your CMS.
This is a great extension to increase your average cart total!
Take advantage of using social proof to drive more conversions and revenue for your business. It is a powerful tool of influence on customer behavior.
I will come back soon to continue the overview of cross-selling software from aheadWorks.