With the eCommerce economy poised for growth over the next few years, to be successful, retailers must get their name known online.
For retailers venturing onto the web for the first time or those needing the extra helping hand, we’ll walk you through one of the most significant steps to being an online success: launching an eCommerce site!
Successful brands start with creating a fully functional and accessible eCommerce website. This is the perfect place to get the ball rolling on your online success. Follow these simple steps to learn how to get your brand winning on the web.
This guest post is kindly provided by Katie Rose.
DIGITAL MARKETING ASSISTANT AT iWEB
Katie Rose is Digital Marketing Assistant at iWeb, a leading UK based eCommerce agency. iWeb are certified Magento developers with over 22 years experience designing and developing eCommerce websites.
The Importance of Images
Quick fact: customers remember 80% of what they see and 20% of what they read. Images are essential in making people aware of your brand and getting them to remember you!
Incorporate these points to have the ultimate eye candy eCommerce site:
- The bigger the image the better it is (but remember to compress!);
- Zooming options to help customers see exactly what they are buying;
- Include product images from a range of angles;
- Use all white backgrounds to help your product stand out;
- All product images must be of high quality, particularly for magnification purposes.
Many businesses ditch the images and add text. Although having detailed product descriptions are a great addition to a product page and can help with SEO, too much text is off-putting to read. Plus, studies show it doesn’t always sink in. Concise snippets of information are all that’s needed on your eCommerce site.