Dmitry Shatkov Posts

17 E-Commerce KPIs or How to Manage an Online Store to Make Profits

To achieve success in the e-commerce field one should be guided by such inviolable rules of trade as the measurement of key performance indicators (KPIs).

Simply put, measure everything that can be measured and you will eventually understand the indicators influencing capital formation and be able to correct them in time.

17 E-Commerce KPIs or How to Manage an Online Store to Make Profits

There is a huge number of indicators that can be analyzed and taken into account when developing a business strategy or when assessing its economic components. Which of them should be prioritized is up to you, but you need to learn key positions by heart for building successful sales.

In this article, we will talk about how to properly monitor the effectiveness of e-commerce sales.

Magento Commerce and Magento Open Source Today: What’s Changed with The Release of Magento 2.2

As you already know the Magento team has renamed its products just recently.

Magento Commerce and Magento Open Source Today: What’s Changed with The Release of Magento 2.2

Now, the CMS is available as Commerce Edition (formerly Enterprise Edition) and Open Source Edition (formerly Community Edition).

Lately, the team introduced the release candidate of its platform – Magento 2.2 that should provide users with a whole new experience of work with the platform. In this article, we will find out what to expect with this new release. But first, let’s remember how it all began.

The Future of Voice Technologies to Increase Online Sales

Internet business development is based on huge data streams, so the result of any online business performance depends on the ability to work with them. In this context, artificial intelligence (AI) is not only the present of internet trade but also its promising future.

Today, marketers, internet sellers, and distributors are already starting to use personal assistants, chatbots, automated merchandising and retargeting systems – but this is just the tip of the iceberg.

The Future of Voice Technologies to Increase Online Sales

Modern AI technologies do not just impartially analyze big data, they literally carefully study a user. The issues of focus are the interests of a buyer, the history of purchases, their frequency, views and preferences, buying behavior, etc. This is a real breakthrough for e-commerce field, which opens a completely new opportunity – to predict a purchase and begin the process of selling goods beforehand.

Voice Assistants

When it comes to speech recognition, most people, first of all, want to implement two widespread solutions: automatically turn a spoken language into a text and communicate with an automatic translator. Fortunately, both are possible thanks to voice assistants from Google, Amazon, and others.

Aheadworks Products Made and Updated in August

Here comes the next business year and we’d like to tell our customers about the work that have been done by our team in August.

Aheadworks Products Made and Updated in August

Today we’ll present a new product and latest extension updates of Magento 1 and Magento 2 extensions.

Marketplace Theme for Magento 2

What is the ultimate goal of any Magento store? You may say that they are multiple, and will be be just right. However, if expressed in two plain words it’s something like ‘excellent look and great performance’. And that’s exactly what the new Marketplace Theme by Aheadworks is made for.

Ecommerce Data Aggregators Transform the Landscape

The most obvious ecommerce trend is that online sales grow and obtain all the characteristics of the global digital market, including indispensable involvement of big data, data exchange and standardization.

Ecommerce Data Aggregators Transform the Landscape

Successful ecommerce becomes too complicated to be build individually. The rising competition makes merchants engage third party services like data aggregators enhancing different aspects of the sales process, including product pages and reviews, sales statistics, etc. Below we’ll highlight some services proved to be ready to add more value and insight to any online store and for any seller.

We Cordially Welcome Our New Partner Objectsource

For 5 years objectsource has been a regular purchaser of our Magento extensions and now we are happy to celebrate the next level of our cooperation since just recently the company became our official partner.

We Cordially Welcome Our New Partner Objectsource

Objectsource is an experienced full service Magento eCommerce agency established in 2009 and based in Central London, Holborn. Among the featured clients objectsource.co.uk enumerates The Fine Cheese Co, The Real Flower Company, Sheerlux, Bristol Energy, British American Tobacco, and others.

Latest Update: Gift Card 1.2 for Magento 2

Gifting is not so easy as it may originally seem and especially in ecommerce, when you need to meet different needs of your multiple customers.

Latest Update: Gift Card 1.2 for Magento 2

That’s why we continue developing new functions and options of our Gift Card for Magento 2 extension. And, the latest Gift Card 1.2 contains the new functionality that improves both frontend shopping experience and backend configuration facilities.

Gift Card 1.2 for Magento 2

Business Value

  • Backend Promotions with Gift Cards. Using the new functionality Magento store owners are able to give gifts to their loyal and regular customers or personally greet new customers with gift cards.
  • Improved Migration and Integration. The gift code export and import options make it possible to move from Magento 1 to Magento 2 or use gift codes generated in some CRM systems or offline easily.
    Original and Recognizable Gift Codes. Custom gift codes created for different gift cards, customers or occasions make them easily recognizable for both customers and Magento admins.

Game-changing Smart One Step Checkout for Magento 2

Before entering checkout your customers pass a long way thru your store to be likely confident about their products and ready to make purchases. However, it’s not quite right.

According to Compass.co, the average checkout abandonment rate in ecommerce is 25%. In other words, one quarter of your loyal customers abandon their orders at the last moment, which is a tremendous portion in the given circumstances.

Game-changing Smart One Step Checkout for Magento 2

The brand-new Smart One Step Checkout is made to break this frustration and allow Magento merchants to create and fine-tune their checkout forms knowingly and professionally.

Business Value

We made our best to enhance the next aspects of the one step checkout procedure:

  • Fast and Convenient. The whole checkout process takes only one minute still the extension gives customers multiple options for amending their shopping cart contents, shipping/billing information and carry out some other additional activities.
  • Professional. The frontend interface of the extension is made according to proven usability practices without any destructive or annoying elements. The backend allows Magento admins to configure and tailor the checkout form to their business needs.
  • Convertable. Smart OSC provides merchants with detailed statistics on the quantity of abandoned checkouts and lost revenue values. They can also track how customers pass through the checkout page and discover most embarrassing stages. Using this information store owners are able to improve the checkout process efficiently and with full control.

Cashless Economy. Is It Near?

The idea of cashless society appeared in 1990s, when non-cash payments became popular in everyday life. As a result, some economists developed a theory of an absolutely cashless economy without paper money used for transactions or savings.

Cashless Economy Arrives

Since then, the amount of digital transactions raised manifold in the whole world, still none of the countries was able to completely remove cash from use. The number of non-cash transactions in the whole amount of payments made by citizens of a country shows how close it is to be able to negate cash totally.

Cashless Economy. Is It Near?

According to Letstalkpayments.com, the Scandinavian and North European countries have already passed most of the way. Here are the counties with the biggest share of non-cash payments out of all consumer transactions value:

  • Belgium – 93%;
  • France – 92%;
  • Canada – 90%;
  • United Kingdom – 89%;
  • Sweden – 89%;
  • Australia – 86%;
  • Netherlands – 85%.
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Automatic Related Products 1.3 for Magento 2 with Advanced Positioning and Segmentation

Just recently we’ve updated our Automatic Related Products for Magento 2 with some useful features able to improve block positioning and shopping audience targeting.

Automatic Related Products 1.3 for Magento 2 with Advanced Targeting and Segmentation

Automatic Related Products 1.3 for Magento 2

New Features List

  • Custom block position via widget;
  • Multiple blocks for a single position;
  • Magento Enterprise Segmentation support.

Business Benefits

Custom block positioning via widgets
This functionality allows you to display related product blocks at any positions in the store. Depending on your current layout, promotion goals, and customer audience specifics you can display related products on certain pages and individual positions available for Magento widgets.

Multiple blocks for one position
Now you can display several related product blocks in one place e.g. cross sells and upsells offering customers more product options to choose from. This improves the chances to show appropriate products and increase sales.

Magento Enterprise Segmentation support
Our Magento Enterprise customers can take advantage of the new dimension of targeting for related product blocks created by the extension. Not only can they diversify block positions, but also are able to display products for particular Magento customer segments, e.g. cosmetics for women, latest computer games for customers under 25, or luxury products for the customers with shopping cart subtotals over $500.

Improved Templates for Help Desk Ultimate 1.3

Just recently we’ve released a new version of the Help Desk Ultimate extension for Magento 2 stores.

Improved Templates for Help Desk Ultimate 1.3

The Help Desk Ultimate extension has a lot of automated features, including the messages about newly created tickets by customers and by agents, notifications about replies from customers and agents, messages about reassigned tickets and the changes of ticket priorities, and so on.

Help Desk Ultimate 1.3

Help Desk Ultimate 1.3 goes even farther and delivers improved email templates for the above purposes ready to be used immediately. Now, the list of AW Help Desk Ultimate templates includes:

Chatbots in Ecommerce

Ecommerce chatbots are gaining popularity and considered to replace humans in the area of shopping consulting just in several years supposedly.

There are two reasons for this phenomenon, economic and technological. The chance to build and implement human-like digital consultants appeared with the development of the corresponding technology and the process of users migration from applications to messengers.

Chatbots in Ecommerce

The messenger format of communication gave rise to the idea of chatbots and later their factual appearance. With the development of technologies chatbots will become smarter and be able to provide high-level consulting and selling services.

The second reason is a trivial opportunity to save on salaries and offer customers the 24/7 service format. And one more thing, chatbots are much simpler than applications and cost less, much less.

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Gift Card 1.1 for Magento 2 Delivers Gifts in Time

According to the feedback provided by our customers, Magento gift cards remain very popular among online shoppers and they ask for more and more options required for these products.

Gift Card 1.1 for Magento 2 Delivers Gifts in Time

Of course, we want merchants to provide only excellent shopping experience in their stores and recently updated our Gift Card extension for Magento 2 with some new and useful features.

Gift Card 1.1 for Magento 2

Additional Filter Options in the Gift Card Code Grid

We believe that Magento admins should have as much power in the backend as it is possible. The ideal situation is when they can get any information immediately and with no unnecessary additional actions.

Aheadworks Updates June 2017

Even though June is the beginning of the bright summer and everyone wants to take so long-awaited vacation, we also know that shopping never stops and store development should be continued no matter where our dreams soar.

Aheadworks Updates June 2017

So, with no regrets and modest gladness we’d like to present you our latest extension updates of Magento 1 and Magento 2 extensions.

Magento 2 Extension Updates

In June we updated our three Magento 2 extensions with some beneficial features.

Coupon Code Generator 1.2

Flexible Rule Priorities
Coupon Code Generator 1.2 allows Magento admins to flexibly set up rule priority or even discard further rules applicable to particular shopping carts. The ‘Priority’ option allows establishing the sequence of rules and the ‘Discard Subsequent Rules’ option deactivates further shopping cart rules with lower priorities.

How Predictive Analytics Can Change Your Online Business

Prescriptive and predictive analytics are among the advanced ecommerce trends of this year and turned to be widely used by online stores as well.

How Predictive Analytics Can Change Your Online Business

The number of engaged users and dedicated software applications increased manyfold in recent years. So, what is the reason for this tide?

Types of Data Analysis

There are three most common types of data analytics different by goals and approaches. Here the are: Descriptive, Predictive, and Prescriptive analytics. To be precise, they are subsequent stages of the same analytical process aiming to find the best ways to generate more leads and higher profits, find more potential prospects, and the best circumstances for prolific sales.