Dmitry Shatkov Posts

Smart One Step Checkout 1.1 is Integrated with Three Aheadworks Extensions

The Smart One Step Checkout extension for Magento 2 is a real superjet of your store that brings customers quickly and comfortably to their favorite products.

Smart One Step Checkout 1.1 Integrates with Three Aheadworks Extensions

The unique features of the extension make it equally valuable for both sides customers and merchants enabling the later ones to constantly improve the checkout process until it is smooth and suitable for all customer groups. And, if the market changes in any way or extent, they are still able to adopt the new situation easy and swiftly.

Although the initial power of the module is great, we aim to make it even better rising the benchmark just 3 months after the initial release. Below we’ll show you the main features of Smart One Step Checkout 1.1 and we’re sure that some of them are the ones you can take full advantage of just immediately.

A Guide To Launching A Successful eCommerce Site

With the eCommerce economy poised for growth over the next few years, to be successful, retailers must get their name known online.

A Guide To Launching A Successful eCommerce Site

For retailers venturing onto the web for the first time or those needing the extra helping hand, we’ll walk you through one of the most significant steps to being an online success: launching an eCommerce site!

Successful brands start with creating a fully functional and accessible eCommerce website. This is the perfect place to get the ball rolling on your online success. Follow these simple steps to learn how to get your brand winning on the web.

This guest post is kindly provided by Katie Rose.


Katie Rose is Digital Marketing Assistant at iWeb, a leading UK based eCommerce agency. iWeb are certified Magento developers with over 22 years experience designing and developing eCommerce websites.

The Importance of Images

Quick fact: customers remember 80% of what they see and 20% of what they read. Images are essential in making people aware of your brand and getting them to remember you!

Incorporate these points to have the ultimate eye candy eCommerce site:

  • The bigger the image the better it is (but remember to compress!);
  • Zooming options to help customers see exactly what they are buying;
  • Include product images from a range of angles;
  • Use all white backgrounds to help your product stand out;
  • All product images must be of high quality, particularly for magnification purposes.

Many businesses ditch the images and add text. Although having detailed product descriptions are a great addition to a product page and can help with SEO, too much text is off-putting to read. Plus, studies show it doesn’t always sink in. Concise snippets of information are all that’s needed on your eCommerce site.

LinkedIn Brand Promotion: 12 Tips to Beat Competitors

Today, LinkedIn is considered as a perfect marketing tool that helps business owners to promote their brands as well as establish new business connections in the related fields of activity.

LinkedIn Brand Promotion: 12 Tips How to Beat Competitors

However, as a tool, LinkedIn can unleash its full potential only if it is used reasonably. In this article, we will give you some tips how you can make the most of your LinkedIn brand promotion. So, let’s start.

12 LinkedIn Tips

Establish Right Connections

Since LinkedIn is primarily a business network, all your connections should present a certain value for you. So, do not connect random people just to grow your connection base, as your business will hardly benefit from this move at all. Instead, consider connecting colleagues, influencers, vendors, potential partners in your field, etc.

Magento 2 Update and Upgrade Tutorial

Previously we’ve already touched the point related to upgrading from Magento 1 to Magento 2.

Magento 2 Update and Upgrade Tutorial

Although, this issue is still in great demand among Magento users the number of existing Magento 2 versions and stores makes it necessary to pay attention to the new question of updating existing Magento 2 stores to the latest available versions.

And since recently we witnessed the next Magento 2.2, the topic is going to become in high demand just soon. One more reason for an upgrade may appear when you need to enhance your store with the facilities of Magento 2 Commerce and need to migrate your Magento Open Source store to it. Thus, we have two general points to be discussed in this article: Magento 2 update and Magento 2 upgrade.

Magento 2 Update

The whole process consists of several separate stages and affects several Magento 2 entities. First of all, you need to update the very Magento application, while additionally, it may also require updating the included modules (e.g. third-party functionality extensions), themes, and language packs, if necessary.

RMA 1.2 for Magento 2: Better UI, Higher Business Value, Better Code…

If we can not prevent customers from returning our products, we can certainly make them do this conveniently.

RMA 1.2 for Magento 2: Better UI, Higher Business Value, Better Code…

Perhaps you know that, according to IMRG, 36% of the UK customers miss the offline ease of returning items in online stores. So, the ultimate goal of merchants is to make this process as simple as it is offline and the latest version of the RMA extension for Magento 2 brings this moment just a bit closer.

RMA 1.2 for Magento 2

The whole process of return authorization touches three parties: customers, merchants, and Magento developers. The latest update of the RMA extension provides new features for all of them.

RMA 1.2 for Merchants

Web API Support
The new opportunity to integrate the RMA functionality into any third-party application via API is useful for many businesses. For example, you may need to import and update the RMA data, or even create RMA requests in your CRM system. That’s where the web API support is going to be a great enhancement towards the required integration allowing you to streamline your business processes.

12 Tips to Obtain Significant News Coverage without Spending Much Money

Content marketing is definitely one of the most effective tools for attracting the audience’s attention to a brand.

12 Tips To Obtain Significant News Coverage Without Spending Much Money

Through content marketing, online businesses are able to attract relevant traffic to their web stores. Of course, SEO and Social Media Marketing perfectly serve this purpose as well.

But in this article, we will give you some tips explaining how to get significant traffic to a website without using costly promotion tools, but only interesting content. The information presented here will be useful for both merchants and marketers operating in the ecommerce field.

Magento 2 Tutorial for Beginners. Part 1: Installation

In our Magento 2 tutorial, we will tell you about the things you should know to start working with the platform successfully.

Magento 2 Tutorial for Beginners. Part 1: Installation

The tutorial embraces the overview, installation, configuration, and updating stages, Magento themes, marketing promotions, and so on.

So, what is Magento?

The “CMS” abbreviation works for Magento only partially. Yes, it is primarily a content management system, but the capabilities of its engine also allow developing applications. This makes Magento a content management framework and development environment.

The first version of the platform was released in 2008. For many years, Magento has ranked among the top e-commerce products, and today is used by multiple online stores with a worldwide reputation. The Magento team constantly develops the project, so the latest Magento 2 combines high performance with powerful functionality.

Magento 2 for Developers

Magento 2 Coding Standards

As any sophisticated and complex platform, Magento has its own coding standards to be adhered by the Magento team and all the contributors. The standards include the next main sections:

  • Code demarcation standards are mainly established to dissociate the visual CSS layer, functional JavaScript, HTML markup, and PHP classes.
  • PHP Coding Standards. These coding standards are entitled by PHP itself, and currently, Magento recommends to follow the PSR-1 Basic Coding Standard and PSR-2 Coding Style Guide. In order to force the use of the above standards the team also suggests to use PHP Code Sniffer.
  • DocBlock Standard. Following the DocBlock standards is also desirable for code comments in order to create a consistent environment for all types of code, including third-party extensions.
  • JavaScript Standards. The scope of JavaScript Standards involves coding and DocBlock standards.
  • jQuery Widget Coding Standard includes some naming conventions, development, and architecture standards for building all jQuery widgets.
  • LESS Coding Standard. The same as the other standards, LESS and CSS coding is required to be provided with conventional formatting, including indentations, braces, quotes, property line breaks, etc.

Subscription & Recurring Payments Receives One More Payment Gateway – Adyen

Adyen is a global payment company that enables merchants to accept ecommerce and POS payments.

Subscription & Recurring Payments Receives One More Payment Gateway - Adyen

The provider allows customers to pay with such globally distributed payments as international credit/debit cards or bank transfers, and locally popular payment methods, e.g. Boleto or iDeal.

Adyen also supports recurring and subscription payments, so SARP 1.3 for Magento 2 provides its users with this very opportunity as well. Additionally, the new version of the extension includes the next new features:

  • Split database support (for Magento Commerce);
  • Extension activity logging;
  • General log settings;
  • Automatically suspended subscriptions if payments fail;
  • Guest checkout management improvements.

Ecommerce in Our Lives

For many people, ecommerce has already become an integral part of their lives, since we regularly make online orders for products and services.

Ecommerce in Our Lives

Ecommerce exists for more than 40 years, and it constantly develops. Every year, the world witnesses innovations, new technologies, as well as new online businesses starting to operate in this field. However, there was the time when the idea of making distant purchases was just a dream.

The History of Ecommerce: From the First Inventions to Modern Innovations

The year 1960 is considered as the beginning of the electronic commerce era when the American Airlines and IBM companies began creating the SABRE (Semi-Automatic Business Research Environment) automation technology for reserving flights. This was the first experience of creating an ecommerce system. SABRE made air travel more accessible to ordinary citizens helping them to easily deal with the growing number of flights.

In 1964, the possibilities of the SABRE system allowed reserving flights for 26 thousand passengers per day. American Airlines terminals connected to SABRE via telephone lines were available in more than 50 cities.

UK Magento Stores Use Aheadworks Extensions

Continuing to feature the Magento projects made by our partners this time we’d like to highlight several websites made by our authorized partner – R & W Media.

UK Magento Stores Use Aheadworks Magento Extensions

Among several other directions the R & W Media Magento team does its best creating highly functional and good looking ecommerce websites from scratch and promotes its projects through multiple shopping channels.

Founded by two young entrepreneurs, Steven Wu and Craig Randall, the agency has a vast experience in Magento and the guys kindly agreed to share their passion about it with our blog readers.

Below we selected a few projects made by the company that take advantage of our Magento extensions.

R & W Media: “We’ve been working with Aheadworks for a very long time and trusted their products and services. When it came to implementing new functionality. We don’t like to reinvent the wheel. Rather than us having to build a new feature from scratch, it’s best to use an extension, that is easy to use and cost-effective. We also found when it came to looking for a particular feature, extensions typically offer more robust features with support included.

Magento vs. Shopify: Different Profiles of Ecommerce

Magento and Shopify are two powerful platforms working for the needs of the ecommerce market.

Though operating in the same industry, these two solutions were developed in different ways. In this article, we will determine the current market position of each platform and consider their future perspectives.

Magento vs. Shopify: Different Profiles of Ecommerce

Study Description

In our study, we performed a comparative analysis of web stores that run either on the Shopify or Magento ecommerce platforms. All the data was obtained from the according BuiltWith databases.

Our research explores five website parameters:

  • Alexa Top 1 Mln rating positions;
  • The profiles of products in catalogs;
  • Average prices per product types;
  • Countries and languages of the studied stores.

Some of the above parameters are provided by Builtwith as it is, while others are derived from the representative samples built upon the related Magento and Shopify databases.

Follow Up Email 2.0: Manage, Target, Test, Improve

Why don’t your follow ups work? Of course, you know the reason better, but bet it’s something about guessing, perhaps very professional and educated, still…

Follow Up Email 2.0: Manage, Target, Test, Improve
You know that you wander in the dark vainly trying to find out the points of influence on your shopping audience to make them recover carts, send you some valuable feedback or make repeated purchases. Now you can turn the situation in your favor.

Follow Up Email 2.0 for Magento 2

Follow Up Email 2.0 now is ready to dispel the darkness and offer you a solution for easily managed, precisely targeted, comprehensively tested, and highly-efficient follow-ups.

Business Values

  • Successful new and repeat sales;
  • Effective retention of current shoppers;
  • Continuous customer relations and high brand loyalty;
  • Clear insights for performance enhancements.

6 Non-price Methods of Sales Promotions: Pros and Cons

In the first part of our article on efficient promotion methods, we discussed the price-based tactics of sales promotions.

Non-price Methods of Sales Promotions: Pros and Cons

One should say that these methods are effective only in the short run. In contrast, non-pricing methods can bring a long-lasting positive effect. So, let’s consider those approaches and find out what are the main pros and cons of each of them.


This method refers to free distribution of product samples. Traditional channels of the sample distribution are the following:

  • magazines with samples attached to advertisings;
  • mini-samples attached to related products (for example, washing powder comes with a test bottle of conditioner);
  • hand to hand distribution in public places.

6 Price-based Sales Promotion Methods: Pros and Cons

Convincing a buyer to make a purchase is not an easy task.

Before buying something, people compare different options. For some consumers, the price is important, others pay attention to the quality, and someone wants to buy goods provided with additional services. Therefore, it is necessary to carefully choose certain sales promotion methods depending on your business goals.

Price-based Sales Promotions: Pros and Cons

Sales promotion are reasonable to:

  • to mitigate losses during low seasons;
  • to attract attention to a company on some occasions (events);
  • to counteract competitors’ activities;
  • to encourage and motivate consumers.

The main goal of sales promotions is to make a buyer act immediately. In this article, we’ll describe the most effective pricing methods and consider their main pros and cons. The information will help you outline the methods to use when planning promotional activities. So, let’s start.

“Loss leader”

This method implies selling a product at a deliberately low price. As a rule, this price is lower than the market cost of a product, which is done for the purpose of advertising. By using this method, vendors expect customers to buy other products with high margins able to compensate losses and reach the general profitability benchmark.

ConnectPOS and Reward Points: The Integration that Bridges Online and Offline Sales

The ultimate goal of any complex business is to combine online and offline sales efficiently.

ConnectPOS and Reward Points: The Integration that Bridges Online and Offline Sales

Only this way it can embrace the whole retail domain and offer products successfully regardless of a particular sales channel. Both, ecommerce operators with brick-and-mortar showrooms and traditional merchants extended to the online segment need the solutions that enable them to provide consistent shopping experience.

ConnectPOS and Reward Points Integration

In order to bring this idea to life, just recently Aheadworks and SmartOSC implemented a new project that integrates ConnectPOS and the Reward Points extension for Magento 2.

Business Idea

It is well known that loyalty programs attract customers and make them consider repeat purchases from a certain retailer. However, offline stores are limited by their location and not able to engage wider areas with only traditional promotions. Online users are more dynamic and able to make purchases from anywhere.

Using the integration opportunities, customers who made their first purchases offline are able to dive into online purchases without losses in loyalty and brand value. The same thing, initially online customers can visit their favorite stores regardless of their own location and, this way, increase the brand’s operational area considerably.