Analytics Posts

Magento 2 Migration is a Beaten Track

Half a year ago we described some available options to migrate from Magento 1 to Magento 2. They offered a real way to complete the transition and enjoy the advantages of better functionality and code provided by Magento 2.

Magento 2 Migration is a Beaten Track

Today we are going to discover the number of Magento 1 stores that found it beneficial to migrate to Magento 2 and how they look and feel now. For the purpose we took a list of Magento stores from Alexa 1 Mln top websites downloaded more than a year ago, back in May 2015 and found out there the stores that currently use Magento 2.

The Profile of Former Magento Stores Migrated to Magento 2

According to our estimations, the share of migrated Magento 2 stores in the whole number of Magento 2 websites contained in Alexa 1 Mln is 36%. These detected stores are currently placed on Magento 2 while in the middle of 2015 they used Magento 1.

Magento 2 Stores: The First-Year Study

Of course, Magento 2 is far from the product maturity, and in fact it is just getting formed as a standalone product within the market.

But, we are all keen to know everything about those new stores made on Magento 2. How are they? What do they look like? What do they sell? Where are they coming from?… Well, we made some studies and are ready to present you the profile of the first Magento 2 stores below.

Magento 2 Stores: The First-Year Study

Study Description

The study uses the Magento 2 stores data provided by BuiltWith. The data sample value is 1% of all detected Magento 2 stores in operation randomly selected from the pre-filtered M2 stores list.

First Observations

Walking through the list of provided stores we need to notice that it contains a lot of non-operational, purely promotional and sites containing only sample data and default themes. We find it natural as far as many users are just getting acquainted with the platform and we witness their first steps towards the new functionality.

As for other parameters, they are largely similar to Magento 1, but have some naturally grounded differences. Below, we’ll compare two platforms in details and try to explain you, why Magento 2 is cheaper and more english-related.

Magento 2 Stores

By Languages

By languages, Magento 2 is mostly presented in English, in particular it is used in 73% of all investigated stores. According to our previous study, it is more than in Magento 1 EE (71% of all stores) and considerably more than in Magento 1 CE (62%).

 Diagram 1. Magento 2 Stores by LanguagesMagento 2 Stores by Languages

The main reason for that state of things is that we didn’t find any sufficient number of stores in Spain, where Magento 1 is currently pretty popular.

By Countries

We have already mentioned, that Magento 1 is a greatly diversified platform that made a successful leap from the U.S. to Europe and even Asia. Apparently, Magento 2 had no enough time for the same conquest and shows higher concentration in the U.S.

Diagram 2. Magento 2 Stores by Countries

Magento 2 Stores by Countries

The number of detected countries of Magento 2 stores is actually the same or even higher, but they are scarcely represented there, perhaps, except the UK. In Magento 2 we have almost the same enumeration of embraced countries, but their shares are different a bit. For example the Netherlands take a significant share among the early Magento 2 adopters. But, as the platform develops the Dutch share will likely decrease, just because of the population limitations.

Ecommerce Platforms Comparative Speed Testing

Magento performance is a common topic for discussions in different dedicated forums and among end users of the platform. Today we’ll try in to either confirm or debunk the myth that Magento is slower than other ecommerce platforms.

E-platforms Speed Testing

The idea behind the investigation is to compare web site speed tests of four most popular e-commerce platforms, find out the winners and their specific features.

Study Description

This study compares four e-platforms that are already well-known to our readers and most online store owners: Magento, WooCommerce, Shopify, and PrestaShop. In our study we used the Pingdom Website Speed Test tool for testing desktop stores; Mobitest by Akamai for mobile testing and iplocation.net to detect web site domain IP address locations.

In general, we tested 50 random online stores from the Alexa 1 Mln Top websites list in different ways and by multiple parameters, including various test locations, different pages (e.g. main, category, and product pages), desktop and mobile web site versions, domain IP locations, and compared their loading speeds.

The results and our conclusions are presented below.

Speed Test Results

The basic finding we’ve obtained is that the average loading time of a single page is 5.9 seconds. Despite this value is too general to be used for certain purposes it shows the benchmark applicable to ecommerce stores.

Perhaps, it looks pretty slow especially if we refer to the Google recommendations for ecommerce websites asking for 2 seconds and even less. Still, that’s the real state of things. But, as far as the study includes different entrepreneurs, both successful and not, we’d like you to consider this result as the minimum acceptable level.

Still, different pages of the stores have different loading times and funnily enough all the explored platforms show the next same tendency. Main pages show the slowest seconds, while product pages run faster than any other pages. Here are the averages:

  • Main Pages – 7.1 sec.;
  • Category Pages – 5.5 sec.;
  • Product Pages – 4.8 sec.

It’s is true for all the platforms…

Magento 2 Contributes to the Global Ecommerce Platforms Market

Often, the result of hard and long-term work can be expressed in just several figures. So, we continue to draw the contemporary ecommerce landscape investigating the forces able to bring changes to our everyday online shopping experience.

Many things have happened since our last study and the Magento 2 release was the most significant event, of course. We found many remarkable changes within the e-platforms market reflected both in pace corrections and new statuses. But, the best ever news of our study is that we found Magento 2 stores in the Alexa 1 Million Top web sites list. So, follow us below.

Study Description

Traditionally our findings are resulting from the Alexa 1 Million Top web sites study detecting ecommerce functionality within the research list. Individual platform shares are calculated basing on the whole set of found ecommerce stores taken as 100%.

tipsNote: The obtained results are accurate only under specific conditions of this study.

Study Results

Magento continues to dominate the market and takes 29.1% of the total market share. WooCommerce, as usual, is slightly behind and its chances to lead the race are currently uncertain. The platform’s expansion slows down rapidly and the latest relative growth rate showing is about only 2% compared to almost 10% just 6 months ago.

Diagram 1. Ecommerce Platforms Popularity, March 2016

Ecommerce Platforms Popularity, March 2016

At the same time, Shopify breaks all records and already takes the third position in our study ahead of PrestaShop, which just recently has moved to the fourth place of our “chart”. Shopify demonstrated an amazing spurt with the 17.4% relative market share growth index achieved since our last study.

The Top 5 in our ranking also includes PrestaShop and VirtueMart. PrestaShop stays near Shopify, while VirtueMart is three times smaller than PrestaShop. In fact, the first four platforms take 75.9% of the market in our study.

2016 Ecommerce Platforms Analysis and Comparative Report

The market of ecommerce platforms is changing constantly since ecommerce itself develops steadily embracing new branches, areas and stores.

Ecommerce Platforms Market Share Evolution

Some platforms decline while other ones rise, and this fluctuation gradually changes the entire ecommerce environment and transforms the market structure. As far as we have already accumulated a lot of data regarding platform shares dynamics, it allows us to describe the ecommerce platforms market scene and forecast their further evolution.

Diagram 1. Ecommerce Platforms Share Dynamics, %

Ecommerce Platforms Share Dynamics, %

All the graphs on the diagram obviously belong to three main trending tendencies: stable, increasing, and declining shares.

Magento and PrestaShop are relatively stable saving their market shares through the years. WooCommerce and Shopify rise throughout the whole period of study, but WooCommerce slows down gradually and has seemingly exhausted its growth potential. VirtueMart, Zen Cart, and osCommerce decline along the time slightly reducing the deceleration.

tipsAll Platforms
• Magento – stable;
• WooCommerce – slowing down growth;
• PrestaShop – stable;
• Shopify – growing;
• VirtueMart – decreasing;
• Zen Cart – decreasing;
• osCommerce – decreasing.

So, what makes some platforms more successful and what are their main features? We examined TOP 5 ecommerce platforms within the Alexa 1 Millon Top web sites selection and built their profiles by several key attributes. And, their differences are just clear.

Study Description

This study explores Top 5 ecommerce platform based online stores extracted from the Alexa 1 million top web sites list and their particular features.

Randomly chosen from the parent data set the study examines 1% size samples of all detected Shopify, PrestaShop, Magento CE, Magento EE, and WooCommerce online stores. Magento CE and Magento EE are studied separately since their target audience and price models differ greatly.

E-platform Profiles Comparative Analysis

By Languages

Of course, English is the most popular language worldwide and our investigation fully confirms this assumption. Generally, 59% of studied online merchants use English as the main language in their stores. Spanish is in the second place (8%), and then follows French with the 7% share.

Diagram 2. Ecommerce Platforms by Languages

Ecommerce Platforms by Languages

This structure above looks pretty natural, except Persian, perhaps, presenting surprisingly plentiful Iranian online stores. But, if we further analyze the platforms by their languages, we will find a lot of remarkable discoveries.

Australian Ecommerce: So Far and so Close to Magento

Australia is one of the most advanced economies worldwide deeply integrated into the global market.

Ecommerce and Magento in Australia

Still, due to the sustainable financial structure, Australia weathered the global financial crisis avoiding any recession and today it is extremely attractive for most international sellers.

Australian Ecommerce Market

In Brief

In 2015, Global Retail Ecommerce Index Australia takes the tenth position on the attractiveness of the ecommerce market ahead of Hong Kong, Singapore, Canada, Netherlands, Sweden, etc. (Source: ATKearney).

Australia is going to surpass the $10 billion annual online market volume benchmark in 2015

According to eMarketer, the Australian ecommerce is going to surpass the annual $10 billion market volume benchmark in 2015 rising by 14.4% this year. The ecommerce sales share is going to take 4.5% of total retail sales providing the country with the 13th position among most online sales wedded economies. In 2016, Australians are going to spend $4.500 on online purchases and this spending amount is the highest within the Asia-Pacific region.

Customers

The internet penetration rate in Australia is more than 90% (Source: SPeCommerce), and amid this 73% of users aged 35-44 shop online (Source: Merlin FX). Even so, the overall digital buyer population is comparatively small, actually the smallest one in the Asia-Pacific region, and is made up of about 12.1 million people. (Source: eMarketer)

Ecommerce Platforms Popularity, October 2015: Top Five Solutions Take Three Quarters of the Market

The tectonic transformation of Magento we currently witness happens amid the increasing competition inside the ecommerce platforms market. Some of them rise, while the other ones fall, but what is the place of Magento in this lumpy sea?

We all want Magento to broaden its share or at least keep the status quo. So, this October we conduct our next ecommerce platforms popularity study to discover current competition circumstances.

Study Description

As usually, this study takes into consideration the Alexa 1 Million Top web sites pool and picks out cart functionality sites. Taking this bulk of stores for 100% we determine individual shares of the studied ecommerce platforms.

attention_greenThe obtained results are accurate only under specific conditions of this study.

Study Results

The thing that should have happened is that Magento CE now takes the second position among most popular ecommerce platforms. But, together with Magento EE, it is still bigger than WooCommerce.

Diagram 1. Ecommerce Platforms Popularity, October 2015

Ecommerce Platforms Popularity, October 2015

It seems that no one is able to stop WooCommerce expanding its share within the ecommerce platforms market. Just for five month it grew by 2.3% and brought WooCommrce to the leading position in our study.

Frankly speaking, the WooCommerce relative growth rate (= current growth rate related to the previous study share) is reducing from +14% in May 2015 to +9.9% in October 2015, but it is still absolutely amazing considering its current market share.

Magento CE decreased slightly (-0.5% compared to May, 2015) and now takes the second position of the chart below. However, Magento EE shows a steady growth and its RGR (Relative Growth Rate) is +10.8%.