Main Product Subscription Trends in 2018
Product subscriptions continue to gain momentum, and today, they constitute a sufficient market share of the entire ecommerce market.
Today, we will discuss the most impactful subscription trends defining the ways of further development in this niche.
Ecommerce Subscriptions in Figures
Just to understand the importance of subscriptions, we will walk through the stats:
- Since 2011, the share of ecommerce subscriptions increased by more than 100%;
- Additionally, last year, 15% of online customers in the US purchased subscriptions from popular e-retailers;
- More to it, an average subscriber has at least 2-3 active subscriptions.
The modern ecommerce subscription market can be split into several distinct types. So, what are they?
Ecommerce Subscription Types
Currently, one can distinguish three broad subscription types, as follows:
- Replenishment subscriptions;
- Curated subscriptions;
- Access subscriptions.
Let’s dwell more detailed on each of them.