eCommerce Tips Posts

10 Components of Convincing Abandoned Cart Emails

Each time we want to achieve something we set a goal and it’s absolutely necessary to have it as detailed and clear as possible.

It may sound a bit surprising, but often people have no clear ideas before they start accomplishing a task and that’s usually the main reason they fail. The thing is that a goal is not always the desired result. I mean, if you’d like to sledge down the mountain you need to move the sled most effectively. So, the result you need is pleasure and the goal is to push the sled down.
10 Components of Convincing Abandoned Cart Emails
It’s a simple task, but if we have a multi-factor environment the search of that ‘real’ goal may become truly difficult.

Abandoned cart emails is an example of that real life situation, when the result depends on multiple success components. So, if the final result requires to run several subsequent or simultaneous processes, it also demands to set up a number of intermediate and resulting goals.

Why Do Customers Abandon Carts

There is a million of reasons why customers abandon their carts, and we should consider them all. Of course, it’s impossible to remove each of them, still you can try to handle them in the most effective manner as far as usually they arise from only few issues.

Magento is Great for B2B Ecommerce

Ecommerce is an extremely changing environment and it constantly involves new industries and embraces new selling patterns and forms.

Started with online commercial documentation exchanges now ecommerce seems to be able to provide a sterling shopping experience for any commercial sphere, including B2B.

Magento B2B Ecommerce Platform

B2B Ecommerce

Although B2B is quite new in online sales its perspectives are estimated to be very promising. According to Forrester*, in 2019 the B2B ecommerce market is going to worth twice as much as the B2C one with the sales volume of $1.1 Trillion against $480 Billion.

The reasons shaping that booming growth are quite trivial and result from the aspiration of B2B buyers to save time and efforts. Just now, 74% of them discover half or more of their business purchases online before buying and 30% actually buy products there. But, this share is going to almost double in 2017 up to 56% making B2B sellers to struggle for that coveted prize*.

Since the competition in the B2B ecommerce segment becomes tough online store owners are ready to provide here only perfect shopping experience, comparable to the B2C segment. But, as far as B2B requires significantly different functionality, more complicated in most cases, the first coming question is to choose the best platform able to pave a highway from catalog to checkout perfectly suitable for B2B customers.

The Post Holiday Season and How to Make the Best of It

At the end of each year we look forward to the holiday season and chase away the thoughts about the post-holiday period obstinately. However, it always comes regardless of our fears and pleas.

The Post Holiday Season and How to Make the Best of It

We are accustomed to consider this period as an inevitable payoff for the holiday sales boom and strive to find the ways to mitigate and shorten its negative consequences. So, what is the way to turn the After Holiday Season to good account and retain sales or at least avoid any sufficient stress for your online business?

FAQ Pages: Benefits and Tips

The way to provide information in the FAQ format is ancient, e.g. Plato’s dialogues date back to fourth century BCE.

Going through that long period of existence FAQ sections are currently widespread on different websites and their popularity is not unreasonable.

FAQ Pages: Benefits and Tips

FAQ Benefits

This communication tool is able to talk, persuade, explain, save time, save efforts, build relations and sell. Sounds too good? Not at all. The benefits of FAQ pages are numerous and worth to take care about on your Magento web store.

Time Savings

Most perspectives and customers care about similar or even the same things and need only straight answers. The way to manage them individually is extremely inefficient and time consuming for your customer service team. It’s much wiser to answer them on FAQ pages and avoid unnecessary calls and conversations.

Aheadworks Extensions Fit Any Online Business

We continue the series of blog posts revealing the ways how different online stores take advantage of the Aheadworks Magento extensions.

This overview covers lightning, perfume and even hunting equipment online sellers. All the projects are are presented, developed and supported by our partner 121eCommerce.

121ECOMMERCE

121ECOMMERCE
CERTIFIED MAGENTO DEVELOPMENT COMPANY
Every Successful Relationship is Built on Frequent and Clear Communication

“We focus on creating and maintaining a relationship with our clients where we can leverage our experience and expertise to create ongoing value for both new and existing sites. We have found that this level of communication enables us to provide guidance and support for our client’s eCommerce initiatives and provide support for Development, Business Analysis, Client Management, UI & UX”

On average, the projects below use 3-7 Aheadworks extensions with a set of versatile functionality capabilities relevant to their particular business needs.

Lights Online

This company’s origin is a family-owned business with a 50-year history that started LightsOnline.com in 2009. The online store is based on Magento and includes 3 backend and 4 frontend related Aheadworks extensions.

Diving Into the New Magento 2 Features for Marketers & Merchandisers

As you’ve probably heard, Magento 2 has a lot of amazing new features – from a completely redesigned admin panel, to technical updates and everything in between.

Magento 1 was primarily built by developers and most knowingly worked on by developers, making it harder for less technical users to navigate. Merchants with little technical knowledge and no coding background usually found Magento difficult to use.

Diving Into the New Magento 2 Features for Marketers & Merchandisers

Some would end up spending hours and hours learning how to change one simple feature, or some would have to hire a development agency to help them out. As a marketing professional, these technical obstacles can make it hard to work on Magento sites, but with the new marketing and merchandising features, it will make your life a bit easier!

Choose the Best Magento 2 Hosting

The choice of hosting is probably among the first encountered problems when you start launching a new Magento 2 store.

The quality of provided hosting services determines further success of the entire online business. And if you want the store to be available 24/7 for customers, reliable in the eyes of search engines, fast and convertible, you need to closely and carefully consider all available hosting options.

Choose the Best Magento 2 Hosting

The first step to take is to get acquainted with the system recommendations provided by Magento. Magento 2 applies requirements for both software and hardware and they are a bit higher than the ones necessary for Magento 1.

Magento 2 System Requirements

Basic Software

  • Operating systems (Linux x86-64) – Linux distributions;
  • RAM – 2 Gb and more;
  • Web server – Apache 2.2 or 2.4 or nginx 1.8+;
  • DataBase – MySQL 5.6.x;
  • Composer – latest version;
  • PHP – 5.5.22+, 5.6.x, 7.0.2, 7.0.6.