eCommerce Tips Posts

Announcing MagePlus Hosting Plans by Aspiration Hosting

Aspiration Hosting is pleased to announce 3 new hosting plans: MagePlus Basic, Standard, and Advanced offering Magento as a service.

Announcing MagePlus Hosting Plans by Aspiration Hosting

Merchants get the benefits of the services like Shopify and BigCommerce: upgrades, configuration support, and training. However, MagePlus plans come with the unlimited growth potential of Magento.

Now you don’t need a programmer to quickly build a new store. But you can still use a specialist to customize Magento, if you wish.

You can set up your MagePlus store in a single day. Our experts will install Magento and help you configure it, install the theme of your choice, and help you configure the whole store.

We provide 24-hour support through live chat, help desk, or phone. MagePlus comes with everything, from quarterly upgrades to new features and enhancements. Every client gets the Magento admin support services as well.

All our servers are protected by firewalls. We use strong IPTABLE rules that block all requests from IP addresses frequently acting as a source of abusive activities.

Customer Success Story: How Sewing Studio Used ConnectPOS with Gift Card and Reward Points by Aheadworks

We always glad to hear how our solutions help ecommerce marketers from all over the globe successfully conduct their business. And today, we’ll bring you one great example.

Customer Success Story: How Sewing Studio Used ConnectPOS with Gift Card and Reward Points by Aheadworks

Sewing Studio, one of the largest sewing equipment sellers in the UK, looked for ways to effectively provide its services across all sales channels.

For better ecommerce performance, Sewing Studio moved its websites to Magento 2. Another challenge was finding a POS system that will work with Magento out of the box (instead of a less friendly dedicated solution). So, the choice fell on ConnectPOS.

Top Web Hosting Trends in 2018

The importance of web hosting for the digital market grows at tremendous speed. Given this, website owners should always keep an eye on its updates in order to stay on the cutting edge.

Top Web Hosting Trends in 2018

Today, we will discuss the latest web hosting trends that should be definitely considered by every online business. So, let’s get started with cloud hosting.

Cloud Hosting

It’s predicted that soon, cloud hosting solutions will prevail over the entire web hosting market. Due to the high security and uptime, thousands of online brands opt for them.

Briefly, cloud hosting works in the following way: the cloud server itself consists of physical servers located in a secured room. Websites are hosted on virtual servers that obtain resources from this network of physical servers. Still, cloud hosting services are not that expensive, which makes them quite affordable for businesses with small budgets looking for a good value for money.

Although cloud servers are based on physical ones, in fact, they are virtual, which excludes the possibility of any hardware issues slowing down or even interrupting website’s work. So, if some outage still occurs, the system will automatically switch to another server to prevent the site from going offline.

Main Product Subscription Trends in 2018

Product subscriptions continue to gain momentum. Today, they constitute a sufficient share of the entire ecommerce market.

Main Product Subscription Trends in 2018

In this post, we will discuss the most impactful subscription trends defining the ways of further development in this niche.

Ecommerce Subscriptions in Figures

Just to understand the importance of subscriptions, we will walk through the stats:

  • Since 2011, the share of ecommerce subscriptions increased by more than 100%;
  • Additionally, last year, 15% of online customers in the US purchased subscriptions from popular e-retailers;
  • More to it, an average subscriber has at least 2-3 active subscriptions.

The modern ecommerce subscription market can be split into several distinct types. So, what are they?

Ecommerce Subscription Types

Currently, one can distinguish three broad subscription types, as follows:  

  • Replenishment subscriptions;
  • Curated subscriptions;
  • Access subscriptions.

Let’s dwell more detailed on each of them.

Product Navigation Filters in a Web Store: Best Ideas

Product filters is one of the ways customers use to navigate products in an online store and an indispensable tool for convenient customer catalog browsing.

Product Navigation Filters in a Web Store: Best Ideas

Product filtering by such traditional criteria as size, color, etc. just adds to the overall navigation usability but can hardly bring any sufficient competitive advantages.

Rather, you should consider adding some original filter attributes able to make your navigation unique, comfortable, and, this way, standing out of the trivial filtering patterns.

Today, we will determine how product filters can be originally implemented on the example of several ecommerce stores.

Filter by Feature

A few years ago, the H&M world clothing brand offered users the possibility to sort products in catalog by their distinct features. In fact, this filtering option allowed picking items according to a particular occasion: festival clothing, off-duty events, random occasions, etc.

After all, let’s agree that when we are looking for an item to dress on some occasion, sometimes, we just cannot be satisfied with only, say, color and size attributes. Rather, we need an item that fits not only our size and taste but also a particular purpose.

Another good example of filtering products by their features is the Hunter clothing store. Here, the brand placed focus on physical characteristics of particular items. This way, shoppers could sort, say, shoes by such features as:

  • Waterproofing
  • Water resistance
  • Grip, etc.

Again, here, the brand allowed shoppers to find the items that corresponded to their specific needs and not just to some general preferences.

Flawless Mobile Shopping with the Aheadworks Extensions

With the growth of mobile commerce, the need to adjust web stores to mobile devices is now beyond question.

Flawless Mobile Shopping with the Aheadworks Extensions

We already discussed how to arrange a mobile checkout in an ecommerce store. However, one should note that before proceeding to the checkout stage itself, every mobile shopper should go through the whole shopping path seamlessly and comfortably.

Today, we will learn how to provide mobile users with a convenient mobile shopping experience ensured by the Aheadworks extensions. But, first, we’d better start with some vivid statistics.

Mobile Shopping Stats & Facts

Undoubtedly, mobile adaptation is among the top ecommerce trends, which is proved by the following facts:

  • Over the last 6 months, 62% of smartphone users made purchases from their smartphones;
  • Also, 40% of mobile shoppers will likely leave a website due to mobile commerce issues;
  • More, last year, 50% of all mobile searches were made with a purchase intent.

Considering the above facts, now, let’s explore the main aspects of the mobile shopping process that we can efficiently handle with the Aheadworks extensions.

Catalog Search

It all starts with finding the right product in a store catalog. There are several ways to find a product, but the shortest one is, perhaps, on-site search. Using it instead of continuous browsing, a user can just type a query in a search bar and enjoy the results closely relevant to their target products.

Since typing on mobile devices is not that simple, there is always a high chance of typos. In case of the native Magento functionality, wrongly typed search queries are likely to bring no search results. So, the user has to type the query once again and feel quite irritated about the entire process.

However, with the Advanced Search extension, your mobile shoppers will quickly find what they need in the catalog even if they type their queries incorrectly.

How to Visually Present Product Offers in a Web Store

Being introduced to customers in the right way, ecommerce product offers do not just improve visual appearance of a web store, rather, they give additional promotional opportunities to merchants.

How to Visually Present Product Offers in a Web Store

In one of the previous articles, we’ve already discussed such a powerful offer presentation tool as popup windows. Today, we will cover some other beneficial ways to present product offers on retail website pages with the help of Aheadworks extensions. So, let’s begin with some statistics.

Why Visual?

As a web store owner, you may promote your offers through traditional advertising means such as email newsletters, paid ads, and so on.

But, let’s take a look at a couple of figures proving the necessity of constant on-site promotion in the form of banner sliders, related product blocks, and add-to-cart popups to be discussed later in this very article:

  • 72% of online shoppers interact with banner sliders on retail website pages;
  • More to it, 23% of them zoom sliders in to view the presented info in more detail;
  • And, on average, 60-70% of loyal consumers are more inclined to repeatedly make purchases (in case they are properly motivated to do so).

We’ve already stated that on-site product offers contribute to the overall visual appearance of a web store. Moreover, for 93% of shoppers, an attractive look of a web store plays a crucial role when making purchasing decisions.

Keeping all this in mind, let’s explore several product offer types each of which can be fruitfully implemented in your store and again prove the above figures.

Banner Sliders

Banners with rotating images are a good way to deliver marketing messages with product offers to visitors since they immediately catch eye.

You may experiment with different banner types by adding, say, in-page and widescreen banners with custom images and animation effects to main, product, and category pages of a website.

Using PHP Composer to Install Aheadworks Extensions for Magento 2

Acting as a completely straightforward system, Magento 2 allows smoothly arranging ecommerce operations in a web store.

Using PHP Composer to Install Aheadworks Extensions for Magento 2

Still, the work with this platform can be even more convenient if such an effective solution as PHP Composer is implemented.

PHP Composer Benefits

PHP Composer is a package dependency manager that allows conveniently installing and updating any PHP software.

More specifically, with Composer, a Magento 2 store owner gets the following benefits:

  • Quick Magento installation. The Magento 2 system itself can be downloaded and installed via Composer. This way, the manager assembles and updates all the conforming dependencies so that users do not have to handle them manually.
  • Reusable packages. All the installed third-party libraries can be repeatedly used and kept updated automatically.
  • Module arrangement. For those users who install third-party Magento 2 modules via Composer, the manager updates the required versions and manages the corresponding dependencies smoothly.

7 Reasons to Make your Magento Site a PWA

Progressive web apps are a developing technology, and with Apple now supporting them in the latest iOS update, their time has come.

7 Reasons to Make your Magento Site a PWA

Transform your Magento website and store into a seamless mobile experience and gain a range of benefits!

What is a Progressive Web App?

Historically, for the most part, websites and apps were two very different beasts requiring duplication of effort (across iOS, Android, and other platforms) and creating competing ways to sell to customers.

Now, fortunately, web coding has caught up with smartphones. Progressive web apps (PWA’s) help your website become the app simplifying the workload for your business.

When accessed, the website creates an app icon (just like a shortcut) on the user’s device taking them straight to the site. It offers the benefits of update alerts always being current and secure by default with HTTPS and transport layer security, and much more.

1. Follow the Trend to Mobile

A growing percentage of users now do their shopping on a mobile device over a desktop website.

Research suggests over 27% will do so in 2018! That figure goes up as the age-range goes down, and mobile devices dominate internet browsing time.

Basically, your audience is going mobile and you need to follow them updating your Magento 2 website to a PWA will enable you do so efficiently and save on the cost of app development and subsequent maintenance and updates.

Ecommerce Performance Enhancements with the Aheadworks Extensions