eCommerce Tips Posts

Cashless Economy. Is It Near?

The idea of cashless society appeared in 1990s, when non-cash payments became popular in everyday life. As a result, some economists developed a theory of an absolutely cashless economy without paper money used for transactions or savings.

Cashless Economy Arrives

Since then, the amount of digital transactions raised manifold in the whole world, still none of the countries was able to completely remove cash from use. The number of non-cash transactions in the whole amount of payments made by citizens of a country shows how close it is to be able to negate cash totally.

Cashless Economy. Is It Near?

According to Letstalkpayments.com, the Scandinavian and North European countries have already passed most of the way. Here are the counties with the biggest share of non-cash payments out of all consumer transactions value:

  • Belgium – 93%;
  • France – 92%;
  • Canada – 90%;
  • United Kingdom – 89%;
  • Sweden – 89%;
  • Australia – 86%;
  • Netherlands – 85%.
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Chatbots in Ecommerce

Ecommerce chatbots are gaining popularity and considered to replace humans in the area of shopping consulting just in several years supposedly.

There are two reasons for this phenomenon, economic and technological. The chance to build and implement human-like digital consultants appeared with the development of the corresponding technology and the process of users migration from applications to messengers.

Chatbots in Ecommerce

The messenger format of communication gave rise to the idea of chatbots and later their factual appearance. With the development of technologies chatbots will become smarter and be able to provide high-level consulting and selling services.

The second reason is a trivial opportunity to save on salaries and offer customers the 24/7 service format. And one more thing, chatbots are much simpler than applications and cost less, much less.

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How Predictive Analytics Can Change Your Online Business

Prescriptive and predictive analytics are among the advanced ecommerce trends of this year and turned to be widely used by online stores as well.

How Predictive Analytics Can Change Your Online Business

The number of engaged users and dedicated software applications increased manyfold in recent years. So, what is the reason for this tide?

Types of Data Analysis

There are three most common types of data analytics different by goals and approaches. Here the are: Descriptive, Predictive, and Prescriptive analytics. To be precise, they are subsequent stages of the same analytical process aiming to find the best ways to generate more leads and higher profits, find more potential prospects, and the best circumstances for prolific sales.

Coding Basics: “3 Magento 2 Extensions by Aheadworks We Use to Improve SEO”

We would never be able to spread the word about our products so efficiently and make our extensions so popular among the end users without our multiple loyal partners.

Coding Basics: “3 Magento 2 Extensions by Aheadworks We Use to Improve SEO”

Despite the strong competition among the Magento extension providers most of our partners remain committed to our products and sincerely consider them the best alternatives for their custom projects. Most of them have their own prefered solutions for different goals and areas of their clients’ Magento stores.

Today we’d like to share one more opinion on our modules provided by our authorized partner Coding Basics regarding possible SEO enhancements on Magento 2.

10 Components of Convincing Abandoned Cart Emails

Each time we want to achieve something we set a goal and it’s absolutely necessary to have it as detailed and clear as possible.

It may sound a bit surprising, but often people have no clear ideas before they start accomplishing a task and that’s usually the main reason they fail. The thing is that a goal is not always the desired result. I mean, if you’d like to sledge down the mountain you need to move the sled most effectively. So, the result you need is pleasure and the goal is to push the sled down.
10 Components of Convincing Abandoned Cart Emails
It’s a simple task, but if we have a multi-factor environment the search of that ‘real’ goal may become truly difficult.

Abandoned cart emails is an example of that real life situation, when the result depends on multiple success components. So, if the final result requires to run several subsequent or simultaneous processes, it also demands to set up a number of intermediate and resulting goals.

Why Do Customers Abandon Carts

There is a million of reasons why customers abandon their carts, and we should consider them all. Of course, it’s impossible to remove each of them, still you can try to handle them in the most effective manner as far as usually they arise from only few issues.

Magento is Great for B2B Ecommerce

Ecommerce is an extremely changing environment and it constantly involves new industries and embraces new selling patterns and forms.

Started with online commercial documentation exchanges now ecommerce seems to be able to provide a sterling shopping experience for any commercial sphere, including B2B.

Magento B2B Ecommerce Platform

B2B Ecommerce

Although B2B is quite new in online sales its perspectives are estimated to be very promising. According to Forrester*, in 2019 the B2B ecommerce market is going to worth twice as much as the B2C one with the sales volume of $1.1 Trillion against $480 Billion.

The reasons shaping that booming growth are quite trivial and result from the aspiration of B2B buyers to save time and efforts. Just now, 74% of them discover half or more of their business purchases online before buying and 30% actually buy products there. But, this share is going to almost double in 2017 up to 56% making B2B sellers to struggle for that coveted prize*.

Since the competition in the B2B ecommerce segment becomes tough online store owners are ready to provide here only perfect shopping experience, comparable to the B2C segment. But, as far as B2B requires significantly different functionality, more complicated in most cases, the first coming question is to choose the best platform able to pave a highway from catalog to checkout perfectly suitable for B2B customers.

The Post Holiday Season and How to Make the Best of It

At the end of each year we look forward to the holiday season and chase away the thoughts about the post-holiday period obstinately. However, it always comes regardless of our fears and pleas.

The Post Holiday Season and How to Make the Best of It

We are accustomed to consider this period as an inevitable payoff for the holiday sales boom and strive to find the ways to mitigate and shorten its negative consequences. So, what is the way to turn the After Holiday Season to good account and retain sales or at least avoid any sufficient stress for your online business?