Advanced Reports 2.0 for Magento 2: Data for Ideas and Results
Advanced Reports 2.0 for Magento 2 is the first major product update in 2017.
Scheduled a while ago it is coming just at the right time you could evaluate the results of holiday sales and make informed decisions for the next year.
Advanced Reports 2.0 for Magento 2
New Sales Detailed Report
Possibly the biggest enhancement provided by the current update is the new Sales Detailed Report. The report intends to reveal all significant aspects of sales in one grid, including product names and SKUs, multiple customer and order attributes, versatile totals and so on. Altogether the Sales Detailed grid may contain 30+ columns available for filtering and sorting. Magento admins are able to customize the view of the grid with the columns they need and disable unnecessary sales attributes.
This report may contain either all orders or the orders without refunded items. The last option is more accurate in terms of the net cash flow, but if you need to determine the whole sales volume, you should switch on the Include Refunded Items radio button in the Report Settings section.
Sales Detailed Report
The Sales Detailed Report is especially useful for data mining as far as it allows you to find links and discover hidden relations between any aspects of sales even if they seem to be free of any dependence.