Magento 2 Posts

Add Free Product to Cart for Magento 2 Makes your Promo Campaigns Capturing and Rewarding

Discounts and products as gifts. Some people hate them, some people no.

Add Free Product to Cart for Magento 2 Makes your Promo Campaigns Capturing and Rewarding

But where is the truth? Maybe the truth is some people can use discounts in the way it helps their business and some people have no ideas how to launch such promo campaigns effectively. Let’s get a deal with it!

Anyway, despite your attitude to the discounts, there are some cases when you are definitely recommended to go in for some kind of charity in the form of discounts or free products added to shopping carts. Thus, you will have to carry such promos to get rid of slow-selling or seasonal shopping items and to free up your stocks.

More to that, customers are not crazy about spending money to obtain an expensive product if they are not sure that they will actually like it. They will prefer to test a free sample of the product to understand whether it is worth investment. This is particularly useful for such industries as perfume, food, fabrics, and other materials – anything which you need to taste, smell, estimate tactile qualities, etc.

Also, promos with discounts or items for free are good for the businesses which have the primary goals to increase their brand awareness and build lifetime relationships with their clients.

Thus, there are at least three solid reasons why you will need to hold such kind of promos. The main point here is to realize how to start and estimate promos reasonably. Add Free Product to Cart, our new module for Magento 2, successfully meets these conditions allowing store admins not only to arrange the promos but to evaluate campaign effectiveness.

What Makes Magento 2 Add Free Product to Cart Especially Valuable?

The core extension functionality connects with the ability to add promo items to cart automatically:

  • ability to offer the products on the category, product or cart page;
  • simple, virtual, downloadable and configurable product type support;
  • pre-configured product support;
  • promotional blocks;
  • high-level dashboard;
  • integration with the Product Labels extension.

Advanced Subscription Products for Magento 2: Get Steady Profits with Flexible Subscription Options

Many e-commerce merchants deal with the problem of the insufficient average order value in their stores.

Advanced Subscription Products for Magento 2: Get Steady Profits with Flexible Subscription Options

One way to overcome this setback is to encourage customers to make repeat purchases. But what means to use for this purpose?

The answer is – product subscriptions. Customers will be charged once in a certain period, and you can anticipate your future income without a worry in the world.

Already excited and want to get a perfect subscription functionality? Try our brand-new Advanced Subscription Products extension for Magento 2!

Magento 2 Advanced Subscription Products Overview

The module allows you to assign subscriptions to products as well as share the existing subscriptions among them. Once the plan has been created, you can add it to your products. So, the whole operation is seamlessly performed on the product level. Learn how it all goes in our User Guide.

Per-product Subscription Configuration

Per-product Subscription Configuration

That’s it! Now your customers can add subscriptions to their carts by selecting the appropriate option in the provided selector. The dedicated ‘Subscription details’ block allows shoppers to estimate expenditures by viewing subscription payments already calculated per plan.

Subscription Plan Selector

Subscription Plan Selector

Advanced Subscription Products Main Features

  • Add a subscription option to almost any product in your store, including the simple, configurable, virtual, and downloadable ones;
  • Provide subscribers with the necessary purchasing flexibility by allowing them to add both subscriptions and one-off purchases to the same shopping cart;
  • Encourage customers to purchase more subscriptions by grouping subscriptions with the same delivery date in one order (at the delivery price of one);
  • Notify customers about their subscription billing status with email alerts.

Customer Group Catalog Permissions by Aheadworks: Manage the Visibility of the Website Catalog Elements for Different Customer Groups to Boost Your Profits

Many businesses are engaged either in B2C or in B2B spheres. By the way, there are companies who cover two segments, as they work both with B2C and B2B simultaneously. Customer Group Catalog Permissions by Aheadworks: Manage the Visibility of the Website Catalog Elements for Different Customer Groups to Boost Your Profits

It’s clear that such an approach complicates store operation because retailers and wholesalers purchase the products at the different prices. More to that, the set of products available for purchasing can be different depending on who are your customers: retailers or wholesalers. It means that the definite customer segments are eligible to obtain only definite products.

Note that customer segmentation doesn’t limit to wholesalers or retailers. There are many other customer groups with the specific trading conditions.

All the above mentioned issues have lead to the necessity to manage the visibility of the specified store catalog elements based on shopper segments.

The Сustomer Group Catalog Permissions extension provides control over the visibility of Magento 2 based website content for various customer groups thus to divide your store catalog between wholesalers, retailers, and many other relevant client segments.

What Makes the Extension Different:

  • Ability to divide a store catalog between different customer groups;
  • Hiding such catalog elements from specified customer groups as categories, products, CMS Pages both individually and in bulk;
  • Customer redirection set-up;
  • Customized message display instead of hidden prices and/or add to cart buttons;
  • Ability to update/delete permissions in bulk.

Product Labels for Magento 2: Promote your Products with Catchy Labels

Striving for higher sales, ecommerce merchants are in constant search for new promotional tactics. How to make products in a store more appealing to shoppers? Obviously, here one should think about proper visualization.

Product Labels for Magento 2: Promote your Products with Catchy Labels

Aheadworks is glad to offer you a solution. Welcome our brand-new Magento 2 extension – Product Labels!    

Magento 2 Product Labels Overview

The Product Labels module allows you to make your promotional campaigns truly eye-catching. How? Simply by putting vivid labels on them!  And the word ‘simply’ is the key here. Make all your tweaks in a handy editor to create labels of custom look and with custom promotional messages. To top it all off, you don’t need any extra design skills for this!

So, our Product Labels extension lets you highlight distinctive product features valuable for customers or announce some promotional info (discounts, stock status, customer choice, you name it).

Magento 2 Product Labels Main Features

  • Tailor labels to your promotional goals by choosing among the three available options: CSS shape, uploaded image, or text only;
  • Design labels in a comfy CSS editor;
  • Choose an appropriate label position on product images or next to product prices just to make products more presentable;
  • Put multiple labels on the same products to promote them by several campaigns at once;
  • Set conditions to put labels on particular products or whole product categories;
  • Use variables to specify product-adjusted label messages (and use different messages for different store views).

Announcing MagePlus Hosting Plans by Aspiration Hosting

Aspiration Hosting is pleased to announce 3 new hosting plans: MagePlus Basic, Standard, and Advanced offering Magento as a service.

Announcing MagePlus Hosting Plans by Aspiration Hosting

Merchants get the benefits of the services like Shopify and BigCommerce: upgrades, configuration support, and training. However, MagePlus plans come with the unlimited growth potential of Magento.

Now you don’t need a programmer to quickly build a new store. But you can still use a specialist to customize Magento, if you wish.

You can set up your MagePlus store in a single day. Our experts will install Magento and help you configure it, install the theme of your choice, and help you configure the whole store.

We provide 24-hour support through live chat, help desk, or phone. MagePlus comes with everything, from quarterly upgrades to new features and enhancements. Every client gets the Magento admin support services as well.

All our servers are protected by firewalls. We use strong IPTABLE rules that block all requests from IP addresses frequently acting as a source of abusive activities.

Customer Success Story: How Sewing Studio Used ConnectPOS with Gift Card and Reward Points by Aheadworks

We always glad to hear how our solutions help ecommerce marketers from all over the globe successfully conduct their business. And today, we’ll bring you one great example.

Customer Success Story: How Sewing Studio Used ConnectPOS with Gift Card and Reward Points by Aheadworks

Sewing Studio, one of the largest sewing equipment sellers in the UK, looked for ways to effectively provide its services across all sales channels.

For better ecommerce performance, Sewing Studio moved its websites to Magento 2. Another challenge was finding a POS system that will work with Magento out of the box (instead of a less friendly dedicated solution). So, the choice fell on ConnectPOS.

Free Webinar by Aheadworks: Refer a Friend extension for Magento 2

We’re continuing to perform series of webinars. Our last webinar dedicated to the Refer a Friend extension for Magento 2 took place June 14th, 2018. And for those who had no opportunity to attend our webinar, we have prepared the video.

Free Webinar by Aheadworks: Refer a Friend extension for Magento 2

Once again, let us present you a piece of information related to Refer a Friend for Magento 2!

What is the Refer a Friend extension?

The Refer a Friend (RAF) extension for Magento 2 provides an easy algorithm of creating customer referral programs equally profitable for merchants and their customers.

What problems Refer a Friend extension can solve?

  • The product allows you to launch your own refer-a-friend program that is impossible to make with the native Magento functionality.
  • 30% of satisfied customers have a strong will to refer their favorite products and services, but only 5% of them actually do it. The extension gives an impetus to encourage the rest 25% of happy clients to refer the products and/or services they like to their friends or relatives.
  • The broad functionality can cause some complexities when you manage the extension, but we have equipped it with human-readable referral program rules.

GDPR 1.0 Guarantees Straightforward Customer Personal Data Management in Compliance with the Main GDPR Regulations

As we all know, GDPR came into force on May 28, 2018, and now, it affects a lot of ecommerce businesses in Europe and abroad.

GDPR 1.0 Guarantees Straightforward Customer Personal Data Management in Compliance with the Main GDPR Regulations

In this light, many entrepreneurs are interested in some solutions that would allow them to follow the regulation terms and provide customers with all the rights they can require.

And today, Magento 2 merchants have a great chance to effectively shape their business in general and manage user privacy policy in particular according to GDPR regulations with our brand new extension.

Welcome! GDPR 1.0 for Magento 2 is released!

GDPR for Magento 2

The GDPR module collects customer consents to process their personal data and allows you to stay compliant with the most essential GDPR regulations, including the right to access, copy, change, transfer, and erase customer personal data effectively.

What makes it different

  • Be compliant with the main GDPR regulations by allowing customers to access, copy, change, transfer, and delete their personal information;
  • Collect data consents on registration, checkout, and other website pages;
  • Allow customers to send data access, transfer, and deletion requests right from their personal accounts;
  • Verify customers by email in order to avoid frauds;
  • Track customer statuses on the backend;
  • Use the extension API to get and delete data from third-party solutions.

Advanced Reviews 1.0: Collect Customer Reviews through On-site Review Forms and Email Review Reminders

The importance of online reviews for efficient and prolific sales is more than significant.

Advanced Reviews 1.0: Collect Customer Reviews through On-site Review Forms and Email Review Reminders

Almost every customer and every visitor pay attention to the feedback left by other people to make sure that both offered products and provided services worth their attention and money. The majority of visitors read 4-6 online reviews before they make a positive opinion about a business and trust it much enough to purchase from it.

So, it’s obvious that any online store needs a lot of reviews, but the thing is that getting them is not that easy. However, the Advanced Reviews extension for Magento 2 is that proper solution which is able to simplify the process of collecting reviews and make them look good and professional.

What Makes the Extension Different

  • Email review submissions. Make significantly more reviews allowing customers to submit them right from notification emails;
  • Review comments. Answer questions, establish your own view, and provide professional clarifications via comments added to reviews;
  • Review summaries. Allow customers to embrace the tone of all reviews at a glance with the provided review summary blocks;
  • Voting for Helpfulness. Allow customers to highlight the most useful reviews and distinguish them by voting for their helpfulness;
  • ‘Verified Buyer’ badge. Show verified customers and their reviews clearly;
  • SEO Adjusted. Make your reviews appear in Google snippets using the schema.org markup.
  • GDPR Compliance (the right to be forgotten). If a reviewer deletes his/her account from a website, his/her review will then be signed as the review left by a guest visitor.

Refer a Friend 1.0 by Aheadworks: Boost Sales via Flexible Customer Referral Programs

Making more sales without any extra effort is a cherished dream of any entrepreneur. Still, who told that it is purely impossible under the sun.

Refer a Friend 1.0 by Aheadworks: Boost Sales via Flexible Customer Referral Programs

Magic aside, there are some excellent opportunities to involve customers in a great game mutually beneficial for both Magento store owners and their brand advocates. And, the one we’d like to offer you this time is customer referral programs or, to be exact, the refer-a-friend functionality.

The Refer a Friend extension for Magento 2 (RAF) is a new version of our Magento 1 module, which is a proven refer-a-friend solution popular among our customers. So, the new extension is made upon the same high-quality standards of functioning and code development.

Refer a Friend for Magento 2

The idea behind the extension is straight and simple. It allows you to motivate existing customers to look for and attract new shoppers using the benefits of the word-of-mouth effect.

What Makes Us Different

In addition to standard functions that will be described a bit later, we’d also like to focus your attention on some distinctive benefits of the extension, which distinguish it from other solutions:

  • Customer referral programs are easily launched, managed, and maintained;
  • Rewards are available for both brand advocates and their friends;
  • The module is integrated with the AddThis and ShareThis social media services;
  • The statistics of referral program performance is available for brand advocates and Magento admins;
  • The module is GDPR compliant (the right to erasure customer data).

Now, when the prerequisites are determined, we can proceed to the extension configuration and then see it in action on the frontend.

Aheadworks Announces a Presale of Three Coming-soon Extensions

Our team constantly works on developing new extensions with feature-rich functionality. And today, we are glad to announce our three new modules for Magento 2!

Aheadworks Announces a Presale of Three Coming-soon Products

So, welcome the new Aheadworks extensions designed to bring additional, valuable, and demanded functionality to your Magento store and customers.

Advanced Reviews

Advanced Reviews

Product price

The Advanced Reviews module provides an easy way to collect product reviews from customers through user-friendly review forms or directly form email reminders.

Main Features

  • Intuitive review submission forms;
  • Email review reminders allowing users to leave reviews right from emails;
  • The backend review grid enables merchants to edit reviews before publication and leave comments to them;
  • Review summaries and helpfulness provided allow customers to take easy decisions about their purchases.

The module is SEO-friendly, includes Web API, made upon UI components, and makes it possible to import existing reviews via the command line, which is especially useful for Magento developers.

Refer a Friend

Refer a Friend

Product price

With the Refer a Friend extension, you can significantly increase customer involvement by encouraging them to follow and invite their friends to make purchases from you.

Main Features

  • Convenient referral program promotions made by loyal customers to attract prospects;
  • Rewards offered to brand advocates encourage them to share more;
  • Flexible sharing options, including social networks, messengers, and emails, including the integration with AddThis and ShareThis;
  • Comprehensive rule descriptions allow customers to fully understand the terms;
  • Performance stats enables customers and merchants to evaluate the effectiveness of individual programs;
  • GDPR compliance ensures that the data about their referral activity will be automatically erased if their profiles are deleted.

GDPR

GDPR

Product price

The GDPR extension allows you to process customer data in compliance with the GDPR EU requirements, including customer rights for personal data security, easy data access, data change and removal, etc.

Main Features

  • The module’s functionality works in conformance with the GDPR rules, including the right to get information, the right for customer personal data access, removal, and transferability;
  • Security policy consents are provided on different website pages, including the registration (for registered customers) and checkout (for guest customers) ones;
  • Personal data delete and copy options are available in customer accounts (incomplete orders can also be deleted) for more flexible data management;
  • Customer identity verification excludes unauthorized data access;
  • Customer segmentation by statuses and intentions in the dedicated grids;
  • Web API support ensures flawless data retrieval and deletion from third-party modules.

All the above modules are already available for pre-ordering in our store at the 30% discount. So, hurry up to make the best deal!

Main Product Subscription Trends in 2018

Product subscriptions continue to gain momentum. Today, they constitute a sufficient share of the entire ecommerce market.

Main Product Subscription Trends in 2018

In this post, we will discuss the most impactful subscription trends defining the ways of further development in this niche.

Ecommerce Subscriptions in Figures

Just to understand the importance of subscriptions, we will walk through the stats:

  • Since 2011, the share of ecommerce subscriptions increased by more than 100%;
  • Additionally, last year, 15% of online customers in the US purchased subscriptions from popular e-retailers;
  • More to it, an average subscriber has at least 2-3 active subscriptions.

The modern ecommerce subscription market can be split into several distinct types. So, what are they?

Ecommerce Subscription Types

Currently, one can distinguish three broad subscription types, as follows:  

  • Replenishment subscriptions;
  • Curated subscriptions;
  • Access subscriptions.

Let’s dwell more detailed on each of them.

Product Navigation Filters in a Web Store: Best Ideas

Product filters is one of the ways customers use to navigate products in an online store and an indispensable tool for convenient customer catalog browsing.

Product Navigation Filters in a Web Store: Best Ideas

Product filtering by such traditional criteria as size, color, etc. just adds to the overall navigation usability but can hardly bring any sufficient competitive advantages.

Rather, you should consider adding some original filter attributes able to make your navigation unique, comfortable, and, this way, standing out of the trivial filtering patterns.

Today, we will determine how product filters can be originally implemented on the example of several ecommerce stores.

Filter by Feature

A few years ago, the H&M world clothing brand offered users the possibility to sort products in catalog by their distinct features. In fact, this filtering option allowed picking items according to a particular occasion: festival clothing, off-duty events, random occasions, etc.

After all, let’s agree that when we are looking for an item to dress on some occasion, sometimes, we just cannot be satisfied with only, say, color and size attributes. Rather, we need an item that fits not only our size and taste but also a particular purpose.

Another good example of filtering products by their features is the Hunter clothing store. Here, the brand placed focus on physical characteristics of particular items. This way, shoppers could sort, say, shoes by such features as:

  • Waterproofing
  • Water resistance
  • Grip, etc.

Again, here, the brand allowed shoppers to find the items that corresponded to their specific needs and not just to some general preferences.

Aheadworks Partners with the B2B/B2C Magento Accelerator BULLDOG by Born

Aheadworks is constantly working on making more new partner projects and today we’d like to highlight our cooperation with BULLDOG, a Magento 2 accelerator delivered by Born.

Aheadworks Partners with the B2B/B2C Magento Accelerator BULLDOG by Born

BULLDOG is the solution that makes it possible to start and launch Magento 2 Commerce projects extremely fast and professionally.

In general, the process of building a Magento 2 Commerce website takes up to a year or even more. BULLDOG is a Magento Commerce Cloud solution that enables merchants to accomplish the same within just two months and at reasonable prices.

Flawless Mobile Shopping with the Aheadworks Extensions

With the growth of mobile commerce, the need to adjust web stores to mobile devices is now beyond question.

Flawless Mobile Shopping with the Aheadworks Extensions

We already discussed how to arrange a mobile checkout in an ecommerce store. However, one should note that before proceeding to the checkout stage itself, every mobile shopper should go through the whole shopping path seamlessly and comfortably.

Today, we will learn how to provide mobile users with a convenient mobile shopping experience ensured by the Aheadworks extensions. But, first, we’d better start with some vivid statistics.

Mobile Shopping Stats & Facts

Undoubtedly, mobile adaptation is among the top ecommerce trends, which is proved by the following facts:

  • Over the last 6 months, 62% of smartphone users made purchases from their smartphones;
  • Also, 40% of mobile shoppers will likely leave a website due to mobile commerce issues;
  • More, last year, 50% of all mobile searches were made with a purchase intent.

Considering the above facts, now, let’s explore the main aspects of the mobile shopping process that we can efficiently handle with the Aheadworks extensions.

Catalog Search

It all starts with finding the right product in a store catalog. There are several ways to find a product, but the shortest one is, perhaps, on-site search. Using it instead of continuous browsing, a user can just type a query in a search bar and enjoy the results closely relevant to their target products.

Since typing on mobile devices is not that simple, there is always a high chance of typos. In case of the native Magento functionality, wrongly typed search queries are likely to bring no search results. So, the user has to type the query once again and feel quite irritated about the entire process.

However, with the Advanced Search extension, your mobile shoppers will quickly find what they need in the catalog even if they type their queries incorrectly.