Magento 2 Posts

24 Ideas How to Conduct Efficient Email A/B Testing

A well-thought-out email strategy helps businesses to notably increase conversion rates, especially during the holidays when the demand for particular products is considerably higher than usually.

24 Ideas How to Conduct Efficient Email A/B Testing

But how can you know what emails can produce the desired effect on customers and encourage them to make a purchase? Only by experimenting with different variants of letters! In this article, we will give you some tips on how to organize an effective email campaign through A/B testing (or split testing) of emails.

Email A/B Testing

If you are running a Magento 2 web store and need to test different versions of emails, a smart choice here is to use the recently updated Follow Up Email Extension 2.0. The solution provides the A/B Testing Mode, which can be enabled on the Edit Email page in the Magento 2 Admin Panel.

How To Configure Online Payment Methods in Magento 2: Quick Tutorial

In addition to basic payment methods, Magento 2 allows you to set up online payment methods offered by third-party companies. In this article, we will consider each method individually.

How To Configure Online Payment Methods in Magento 2: Quick Guide

The same as in the case with the configuration of basic payment methods, the configuration of every 3-d party payment method starts with choosing the Merchant Location option of your web store, in the Merchant Country field.

1. PayPal Express Checkout

PayPal Express Checkout is the payment option that enables customers to pay by a credit card or to make payments from a secure PayPal account. During the checkout process, a customer is redirected to the PayPal site to specify the payment information. Then, he is returned to the web store to complete the checkout process.

Before setting up PayPal for your Magento 2 web store, make sure that you have a PayPal account. When configuring this payment option, you will need your PayPal authorization data.

Follow Up Email 2.0: Manage, Target, Test, Improve

Why don’t your follow ups work? Of course, you know the reason better, but bet it’s something about guessing, perhaps very professional and educated, still…

Follow Up Email 2.0: Manage, Target, Test, Improve
You know that you wander in the dark vainly trying to find out the points of influence on your shopping audience to make them recover carts, send you some valuable feedback or make repeated purchases. Now you can turn the situation in your favor.

Follow Up Email 2.0 for Magento 2

Follow Up Email 2.0 now is ready to dispel the darkness and offer you a solution for easily managed, precisely targeted, comprehensively tested, and highly-efficient follow-ups.

Business Values

  • Successful new and repeat sales;
  • Effective retention of current shoppers;
  • Continuous customer relations and high brand loyalty;
  • Clear insights for performance enhancements.

How To Configure Basic Payment Methods in Magento 2: Quick Tutorial

In this article, we’ll consider the basic payment methods supported by Magento 2 and describe how to configure them for a web store.

How To Configure Basic Payment Methods in Magento 2: Quick Tutorial

Initially, Magento 2 supports several basic payment methods that do not require the services of third-party payment processing companies.

To configure any of the methods, first, you should go to Stores in your Admin Panel and then open the Configuration section. From this section, you can start to set up the required method.

The configuration of every payment method starts with choosing the Merchant Location of the store, for which the settings should be applied. To do this, click on the drop-down list next to the Merchant Country field.

Merchant Location for Magento Payments

Merchant Location for Magento Payments

If you leave this field blank, the country you specified in the General Config section will be selected automatically.

So, let’s consider each method individually.

1. Cash On Delivery Payment

The Cash On Delivery Payment method can be set as the default payment option for a web store. If needed, this method can be chosen for some particular countries.

First, in the Configuration menu, expand Sales and click on the Payment methods tab in the panel under Sales.

Here, you will see the list of payment methods. Find the Cash On Delivery Payment section and click on it to expand. The panel with all the required settings will be opened.

ConnectPOS and Reward Points: The Integration that Bridges Online and Offline Sales

The ultimate goal of any complex business is to combine online and offline sales efficiently.

ConnectPOS and Reward Points: The Integration that Bridges Online and Offline Sales

Only this way it can embrace the whole retail domain and offer products successfully regardless of a particular sales channel. Both, ecommerce operators with brick-and-mortar showrooms and traditional merchants extended to the online segment need the solutions that enable them to provide consistent shopping experience.

ConnectPOS and Reward Points Integration

In order to bring this idea to life, just recently Aheadworks and SmartOSC implemented a new project that integrates ConnectPOS and the Reward Points extension for Magento 2.

Business Idea

It is well known that loyalty programs attract customers and make them consider repeat purchases from a certain retailer. However, offline stores are limited by their location and not able to engage wider areas with only traditional promotions. Online users are more dynamic and able to make purchases from anywhere.

Using the integration opportunities, customers who made their first purchases offline are able to dive into online purchases without losses in loyalty and brand value. The same thing, initially online customers can visit their favorite stores regardless of their own location and, this way, increase the brand’s operational area considerably.

We Cordially Welcome Our New Partner Objectsource

For 5 years objectsource has been a regular purchaser of our Magento extensions and now we are happy to celebrate the next level of our cooperation since just recently the company became our official partner.

We Cordially Welcome Our New Partner Objectsource

Objectsource is an experienced full service Magento eCommerce agency established in 2009 and based in Central London, Holborn. Among the featured clients objectsource.co.uk enumerates The Fine Cheese Co, The Real Flower Company, Sheerlux, Bristol Energy, British American Tobacco, and others.

Latest Update: Gift Card 1.2 for Magento 2

Gifting is not so easy as it may originally seem and especially in ecommerce, when you need to meet different needs of your multiple customers.

Latest Update: Gift Card 1.2 for Magento 2

That’s why we continue developing new functions and options of our Gift Card for Magento 2 extension. And, the latest Gift Card 1.2 contains the new functionality that improves both frontend shopping experience and backend configuration facilities.

Gift Card 1.2 for Magento 2

Business Value

  • Backend Promotions with Gift Cards. Using the new functionality Magento store owners are able to give gifts to their loyal and regular customers or personally greet new customers with gift cards.
  • Improved Migration and Integration. The gift code export and import options make it possible to move from Magento 1 to Magento 2 or use gift codes generated in some CRM systems or offline easily.
    Original and Recognizable Gift Codes. Custom gift codes created for different gift cards, customers or occasions make them easily recognizable for both customers and Magento admins.

Game-changing Smart One Step Checkout for Magento 2

Before entering checkout your customers pass a long way thru your store to be likely confident about their products and ready to make purchases. However, it’s not quite right.

According to Compass.co, the average checkout abandonment rate in ecommerce is 25%. In other words, one quarter of your loyal customers abandon their orders at the last moment, which is a tremendous portion in the given circumstances.

Game-changing Smart One Step Checkout for Magento 2

The brand-new Smart One Step Checkout is made to break this frustration and allow Magento merchants to create and fine-tune their checkout forms knowingly and professionally.

Business Value

We made our best to enhance the next aspects of the one step checkout procedure:

  • Fast and Convenient. The whole checkout process takes only one minute still the extension gives customers multiple options for amending their shopping cart contents, shipping/billing information and carry out some other additional activities.
  • Professional. The frontend interface of the extension is made according to proven usability practices without any destructive or annoying elements. The backend allows Magento admins to configure and tailor the checkout form to their business needs.
  • Convertable. Smart OSC provides merchants with detailed statistics on the quantity of abandoned checkouts and lost revenue values. They can also track how customers pass through the checkout page and discover most embarrassing stages. Using this information store owners are able to improve the checkout process efficiently and with full control.

Automatic Related Products 1.3 for Magento 2 with Advanced Positioning and Segmentation

Just recently we’ve updated our Automatic Related Products for Magento 2 with some useful features able to improve block positioning and shopping audience targeting.

Automatic Related Products 1.3 for Magento 2 with Advanced Targeting and Segmentation

Automatic Related Products 1.3 for Magento 2

New Features List

  • Custom block position via widget;
  • Multiple blocks for a single position;
  • Magento Enterprise Segmentation support.

Business Benefits

Custom block positioning via widgets
This functionality allows you to display related product blocks at any positions in the store. Depending on your current layout, promotion goals, and customer audience specifics you can display related products on certain pages and individual positions available for Magento widgets.

Multiple blocks for one position
Now you can display several related product blocks in one place e.g. cross sells and upsells offering customers more product options to choose from. This improves the chances to show appropriate products and increase sales.

Magento Enterprise Segmentation support
Our Magento Enterprise customers can take advantage of the new dimension of targeting for related product blocks created by the extension. Not only can they diversify block positions, but also are able to display products for particular Magento customer segments, e.g. cosmetics for women, latest computer games for customers under 25, or luxury products for the customers with shopping cart subtotals over $500.

Improved Templates for Help Desk Ultimate 1.3

Just recently we’ve released a new version of the Help Desk Ultimate extension for Magento 2 stores.

Improved Templates for Help Desk Ultimate 1.3

The Help Desk Ultimate extension has a lot of automated features, including the messages about newly created tickets by customers and by agents, notifications about replies from customers and agents, messages about reassigned tickets and the changes of ticket priorities, and so on.

Help Desk Ultimate 1.3

Help Desk Ultimate 1.3 goes even farther and delivers improved email templates for the above purposes ready to be used immediately. Now, the list of AW Help Desk Ultimate templates includes:

Coding Basics: “3 Magento 2 Extensions by Aheadworks We Use to Improve SEO”

We would never be able to spread the word about our products so efficiently and make our extensions so popular among the end users without our multiple loyal partners.

Coding Basics: “3 Magento 2 Extensions by Aheadworks We Use to Improve SEO”

Despite the strong competition among the Magento extension providers most of our partners remain committed to our products and sincerely consider them the best alternatives for their custom projects. Most of them have their own prefered solutions for different goals and areas of their clients’ Magento stores.

Today we’d like to share one more opinion on our modules provided by our authorized partner Coding Basics regarding possible SEO enhancements on Magento 2.

Advanced Reports 2.5 for Magento 2 Focuses on Customers

The ongoing efforts we take developing our Advanced Reports extension for Magento 2 resulted in yet two new reports added to this solution. Now, the module contains 18 reports totally.

Advanced Reports 2.5 for Magento 2 Focuses on Customers

The new reports of Advanced Reports 2.5 are focused on the customer related information. Traditionally, the statistics is presented in the form of a drill-down and the Customer Sales report is the first level of your business intelligence.

Customer Sales Report

Customer Sales

Actually, the report is the first level of the customer segmentation drill-down and allows you to inspect the ranges of customers that bring sales to your store. The report consists of two sections – the grid and the bar chart.

Layered Navigation 1.6 for Magento 2: Less Filters, More Clues

Following the development roadmap we continue updating our Magento 2 extensions and here comes the next version of our Layered Navigation extension.

Layered Navigation 1.6 for Magento 2: Less Filters, More Clues

We update our products regularly, so please check the latest Magento 2 product changelogs to find the features you possibly missed. And, let us remind you that our customers take advantage of free lifetime updates, so you can improve your stores without any extra charge.

Layered Navigation 1.6

Hiding Void Filters

This feature makes the Layered Navigation filter more clear and comfortable as far as it disables the filters having only null attributes. No matter, either you start with a particular category or negate some filters during the filtration process, the module will hide the whole product attribute filter with all blank options.

Advanced Reports 2.4 Displays Sales Locations and Tracks Abandoned Carts

We always admire to see how our Magento 2 products become more functional and valuable for customers from one update to another and forward.

Advanced Reports 2.4 Locates Sales and Tracks Abandoned Carts

But, we are especially glad to witness how the Advanced Reports for Magento 2 becomes a truly sophisticated and complex reporting solution that suits almost any type of business or ecommerce task. So, today we present you the next update of this extension and its two new reports.

Advanced Reports 2.4

Sales by Location Report

The opportunity to divide sales by locations is especially useful for international stores. The Sales by Location report displays numerous order parameters by countries, states, cities, etc. Let me show you how it works.

Blog 2.2 Helps You to Move from WordPress

Customers love useful and engaging content, perhaps only just a bit less than high quality products at affordable prices.

And, if you decided to create some good narratives about your bestselling products, this content will succeed in any circumstances.

Blog 2.2 Helps You to Move from WordPress
So, for those content geeks that prefer direct talks to their customers we are putting Blog 2.2 in the spotlight.

Blog 2.2

Import WordPress Posts to Magento 2

Each store owner, including the ones using Magento, use to take good care of their content marketing as far as it directly influences SEO rankings, customer loyalty and engagement. If a merchant already has an official blog based on WordPress, for example, he might be interested to transfer it to Magento. Why? The reasons can be multiple, including smooth functional and promotional integrations, code and development process unifications, and so on.