News Posts

Small Business Kit: A Quick Start of your Business

Merchants who start an online business want to get a ready-to-operate web store asap without spending much time to find the solutions that suit their needs.

Small Business Kit: A Quick Start of your Business

Today, we will discuss the major issues every beginning store owner needs to take care of before entering the online market. Beyond this, we will cover the solutions able to handle those issues. So, let’s start with customer registration.

Customer Registration

With no doubt, nobody likes going through long and irritating registration forms in order to make purchases in a web store. And, the stats just prove this statement – 86% of shoppers opt out of stores that require them to create user accounts right off the bat.

Now, let’s take a look at this issue from the merchant’s perspective. Probably, the most obvious solution here is to allow customers to log in to the store with their social network accounts. This way, they will be able to flawlessly create accounts without the need to specify any personal info once again.

In this case, you can think about offering several login options related to the most popular social networks so that the registration process will suit most of your customers apparently.

Free Webinar by Aheadworks: Five Tools and One Performance Management Method

On March 15, 5-00 PM (GMT), Aheadworks holds a new webinar. This time, we will talk about ecommerce performance analytics that should be properly carried out by every web store owner.

Free Webinar by Aheadworks: Five Tools and One Performance Management Method

Five analytical tools and one performance management method

able to enhance your sales funnel 

How to sell and track results efficiently

During the webinar, our speakers will highlight the ways facilitating the actual business efficiency and the analytical tools required to increase current sales.

The upcoming event will be particularly useful for both ecommerce startups and mature businesses looking for efficient analytics and performance solutions.



Dmitry Shatkov, Aheadworks Chief Content Officer Dmitry Shatkov, Aheadworks Chief Content Officer
Artem Kuznetsov, Aheadworks Product Owner Artem Kuznetsov, Aheadworks Product Owner

The Most Important Email Marketing Trends in 2018

Email marketing remains one of the driving forces of ecommerce sales, and in 2018, its influence is predicted to grow even more.

Email Marketing Trends in 2018

Today, we will discuss the most promising email marketing trends of the current year.

Why Email Marketing?

By implementing email marketing strategies in their web stores, online merchants primarily get the following benefits:

  • Loyalty Establishment. By sending customers emails with relevant and informative content, merchants establish credibility and, as a result, strong relationships with their target audience.
  • Time & Money Saving. By scheduling email chains instead of individual messaging, merchants save their time. Besides this, email marketing is more cost-effective compared to other forms of advertising.
  • Better Visibility. Since people tend to regularly check their mailboxes, there is a high chance that they will be timely informed about brand’s new offers and engaged with the promotional content.

Undoubtedly, every store owner expects that all the above benefits will be followed by traffic and sales increases, which is quite right.

Email Marketing Future Perspectives

Email marketing trends often change, so merchants should stay abreast of the latest tendencies to make the most of their email campaigns.

In one of our previous articles, we already talked about such a promising email marketing trend as personalization. Now, we will explore some other equally important tendencies that will significantly influence the development of advertising emails in 2018.

Email Automation by Audience Segments

Automated email campaigns segmented by multiple customer audiences can bring great benefits to merchants.

The stats recently presented by the Direct Marketing Association show that targeted emails can increase total email returns on investments up to 77%. Such an impressive figure proves that customers willingly opt for the brands that offer them relevant content in their promotional emails.

How it Works: Improved Import and Export for Magento 2 by FireBear Studio

This guest post is provided by our partner FireBear Studio.

How It Works: Improved Import and Export for Magento 2 by FireBear Studio

In this very post, we will introduce the Magento 2 Improved Import and Export extension developed by FireBear Studio. The extension is a complete solution for automating Magento 2 import and export procedures, saving store owner’s time, and helping him/her deal with arriving supplies.

Let’s talk about why import procedure enhancements and automation are so essential.

Why Importing Products is Important

This year continues the line of globalization. Stores are becoming more catalog-heavy, customers are becoming more demanding to product collections, and new suppliers appear of the blue offering better prices.

Suppliers are our primary concern here. Whether you just resell goods from larger markets or stock up for your store, stock management is what takes most of the time. And, the Improved Import and Export extension for Magento 2 helps you automate the stock updating routine making quick and efficient store management possible.

Free Webinar by Aheadworks: Advanced Filter Management Opportunities

On February 15, 10-00 AM (PST), we invite everyone to join our discussion on the features of our latest Layered Navigation 1.7 extension for Magento 2.

Free Webinar by Aheadworks: Advanced Filter Management Opportunities

In the course of our ‘Advanced Filter Management with Layered Navigation 1.7’ free webinar, Magento 2 store owners will learn about the new options of our extension that allow shoppers to find products in catalogs flawlessly.

The webinar will also be useful for digital agencies looking for the ways to integrate time-proven navigation functionality and high-quality code.

Our speakers will gladly share their expertise on the subject.



Dmitry Shatkov, Aheadworks Chief Content Officer Dmitry Shatkov, Aheadworks Chief Content Officer
Artem Kuznetsov, Aheadworks Product Owner Artem Kuznetsov, Aheadworks Product Owner
Vitaly Verbitsky, VP Partnership and Sales, AheadworksVitaly Verbitsky, VP Partnership and Sales, Aheadworks

Tired of Losing Your Customers? Be Ready with AMP-ready Magento 2 Templates!

Without a doubt, winter brings us a lot of peaceful landscapes and cozy meetings.

Tired of Losing Your Customers? Be Ready with AMP-ready Magento 2 Templates!

All these alleys and trees covered with snow, warm drinks, and snowflakes falling outside create a truly charming atmosphere. Seeing that, don’t hesitate to relax. Although winter holidays have already ended, you still can enjoy winter mood. Thus, today is a nice day to have a cup of tasty coffee and take stock of the work you have done.

All in all, 2018 brings you another way of seeing. What do you think about your online project? Is it qualitative enough to keep the audience engaged? Well, we made this post for everyone, who is tired of losing their customers. As you can see from the article’s name, today we are going to introduce you AMP-ready Magento 2 templates. What is AMP and why do you need it? Let’s see!

What is AMP?

Originally, AMP means ‘accelerated mobile pages’. To make a long story short, this is a brand-new technique, which allows you to build an unbelievably fast online project. Actually, AMP module makes your website show a lightning fast speed when it is viewed on mobile devices.

Our New Partners Providing Magento Hosting Services

Reliable hosting is the footstone of your new online store and the last frontier of your ecommerce business, which is supposed to never let you down.

Our New Partners Providing Magento Hosting Services

So, the choice of a hosting company is the decision that may determine the further success of the project, at least for quite a long period of your business history. As far as we clearly understand this challenge, we try to give our customers a chance to choose only among trustworthy hosting companies.

In 2017 we partnered with two hosting solution companies that have an extensive experience of Magento. So, today we are glad to present you Aspiration Hosting and Finestshops.

Both the companies offer Magento dedicated hosting services able to make your store fast, secured, and available 24/7. Below we asked the companies to describe themselves and their vision of high-quality hosting services that deserve your close attention.

Enjoy Holidays with Our Christmas Sale!

The Aheadworks team wishes you Merry Christmas and happy to announce that the Christmas Sale 2017 season has already begun in our store!

Enjoy Holidays with Our Christmas Sale!

Christmas Sale 2017

From December 21 until December 25, spend the most wonderful time of the year by taking advantage of the holiday discounts on all our M1 and M2 products in the Aheadworks store. Using the MerryX17 coupon, you can get the 25% discount on the orders with two and more items inside.

This holiday deal is especially useful for those customers who want to benefit from the extension integrations providing new functionalities in addition to the sums of single-item functions.

Our New Partner Magestore: A new look at Retail Management System

At the end of 2017, we are glad to announce that one more new partner joins Aheadworks and brings its great omnichannel solution to our catalog. We are welcoming Magestore.

Our New Partner Magestore: A new look at Retail Management System

Just imagine. To have a house, you, possibly, have two options:

  • 1st option – you can buy materials to build and design it with the exactly meet-need and proper usability. Or else,
  • 2nd option – you can buy a ready-made house and customize some parts of it to meet your need.

Now, if your Magento business is a house you also get two options – buy each extension to build up your own system OR buy a fully integrated module and customize it if need.

Aheadworks is the supporter for the first option, but what if you want to buy a completed module at once? We are glad to recommend you a solution from our new partner.

Magestore Omnichannel

Module Integration is the key working factor of this Magestore’s “engine”. The integration is the highest-level form of the combination of separate functionalities without any compatibility issues and implying new features available. Let’s take a clear look!

Gift Cards Make Gifting Simple

With no doubts, gift cards became common ecommerce products, just like clothing and electronics, and are widely used by both small retailers and huge international businesses.

Gift Cards Make Gifting Simple

The reasons for this are obvious – customers like purchasing gift cards for their relatives, friends, colleagues, and other close people. The advantages of gift card products for businesses are also clear. Any gift card is able to:

  • Increase brand awareness. In order to redeem gift cards, their recipients often visit your store for the first time. And if all the aspects of the shopping experience suite them well, they can become your regular customers.
  • Get payments in advance. Gift cards generate early cash flows even before you start shipping items to end customers.
  • Generate more sales. Quite often customers with gift codes are inclined to make purchases more expensive than the nominal value of the received cards. So, this way you can encourage higher average order values in your store.

Note: Consider that 65% of shoppers spend extra 38% above the nominal amounts of their gift cards, according to

Going deeper, there are two basic types of gift cards – physical and virtual. The last ones are primarily used in ecommerce, but online merchants may sell both or, even better, mix the above functions and distribute gift cards applicable across all the channels. Anyway, let’s dwell on the virtual type of gift cards, as it is primarily used by online retailers.

Introducing Magento Security Scan Tool: New Way to Enhance the Magento Store Security

The Magento team has recently introduced Magento Security Scan Tool designed to check Magento stores for potential vulnerabilities as well as for conformance to the Magento security best practices.

Introducing Magento Security Scan Tool: New Ways to Enhance Web Store Security

In this article, we will briefly review this new tool and describe how online merchants can use it in their work.

Magento Security Best Practices

Any web store can become an object of the hackers’ interest. Hackers may attempt to steal personal or payment information from this site to make fraudulent transactions. We already talked about these issues and the ways of their prevention in our article about the illegitimate customer payment protection in Magento 2.

Magento has its own approach to the security of a web store that includes several time-proven practices covering the main possible vulnerabilities.

Black Friday & Cyber Monday 2017 in the Aheadworks Store: Single Items at Bundle Prices!

As November comes to an end, we are happy to announce that the traditional Black Friday & Cyber Monday season of discounts in the Aheadworks store has already begun.

Black Friday & Cyber Monday 2017 in the Aheadworks Store: Single Items at Bundle Prices!

Black Friday & Cyber Monday 2017

From November 24 until November 28, we provide a special discount for our products. Using the Black17 coupon, you will be able to buy any our Magento extension or theme in the store at a 25% discount.

Our customers can increase the size of the available discount even further and save more by taking advantage of Magento 2 Package (available only for M2 products) with 3+ items in their shopping carts. Using it you can save up to 40% off the initial price.

Make a great deal in our store during the most grandiose sales season of the year!

Magento Marketplace Relaunch: Leaving Magento Connect in the Past

A few months ago, a new version of Magento Marketplace completely replaced Magento Connect and became the official repository of the Magento 1 and Magento 2 extensions and themes.

Magento Marketplace Relaunch: Leaving Magento Connect in the Past

One should note that this event happened with the release of renovated Magento Marketplace. In this article, we will consider the major features of the latest Magento Marketplace to find out what these changes mean for Magento store owners.

New Structure and Functionality

New Layout

The layout of the Marketplace site was radically transformed and became more user-friendly. The home page was made much shorter, and now, it contains fewer featured products compared to its previous version.

New Hosting Solutions

The new version of the Marketplace site is hosted on Amazon Web Services (AWS), the cloud-based hosting solution that perfectly suits the needs of various business domains.

In addition, this Marketplace version works with Fastly, which provides fast and secure content delivery processes, and New Relic, allowing business owners to monitor site performance in real-time.

ConnectPOS and Reward Points: The Integration that Bridges Online and Offline Sales

The ultimate goal of any complex business is to combine online and offline sales efficiently.

ConnectPOS and Reward Points: The Integration that Bridges Online and Offline Sales

Only this way it can embrace the whole retail domain and offer products successfully regardless of a particular sales channel. Both, ecommerce operators with brick-and-mortar showrooms and traditional merchants extended to the online segment need the solutions that enable them to provide consistent shopping experience.

ConnectPOS and Reward Points Integration

In order to bring this idea to life, just recently Aheadworks and SmartOSC implemented a new project that integrates ConnectPOS and the Reward Points extension for Magento 2.

Business Idea

It is well known that loyalty programs attract customers and make them consider repeat purchases from a certain retailer. However, offline stores are limited by their location and not able to engage wider areas with only traditional promotions. Online users are more dynamic and able to make purchases from anywhere.

Using the integration opportunities, customers who made their first purchases offline are able to dive into online purchases without losses in loyalty and brand value. The same thing, initially online customers can visit their favorite stores regardless of their own location and, this way, increase the brand’s operational area considerably.

Autumn Sale, September 26-28: Ready, Steady, Go!

The high season of online sales is coming and we are ready to facilitate your efforts on the successful start and fruitful results.

Autumn Sale, September 26-28: Ready, Steady, Go!
The three-day sale starting September 26 invites everyone to purchase any Magento extensions from Aheadworks and save 25% of the initial price.

Although the sale is valid through the whole catalog make sure that you do not miss the solutions ready to contribute to your success instantly, available both for Magento 2 and Magento 1 stores.

The Smart One Step Checkout for Magento 2Smart One Step Checkout. The extension is an innovative checkout solution combining both the purchase-incentive user interface and advanced checkout management system.

The Follow Up Email extension for Magento 2Follow Up Email. In a few days we’re going to present a new version of the extension bringing even better targeting facilities and deliberate analytical system, including A/B tests.

The Gift Card extension for Magento 2Gift Card is an indispensable solution for holiday sales powered with custom designs, personal messages, flexible delivery options, and numerous other functional opportunities.

Automatic Related Products for Magento 2

Automatic Related Products. The extension allows you to conduct on-site promotions easily offering customers product alternatives and making more sales.

The Reward Points for Magento 2Reward Points. Using the Reward Points extension you can motivate customers to make their first purchase during the holiday season and stay with you for a long time.

Note that you can update our products anytime and for free.