Small Business Kit: A Quick Start of your Business
Merchants who start an online business want to get a ready-to-operate web store asap without spending much time to find the solutions that suit their needs.
Today, we will discuss the major issues every beginning store owner needs to take care of before entering the online market. Beyond this, we will cover the solutions able to handle those issues. So, let’s start with customer registration.
With no doubt, nobody likes going through long and irritating registration forms in order to make purchases in a web store. And, the stats just prove this statement – 86% of shoppers opt out of stores that require them to create user accounts right off the bat.
Now, let’s take a look at this issue from the merchant’s perspective. Probably, the most obvious solution here is to allow customers to log in to the store with their social network accounts. This way, they will be able to flawlessly create accounts without the need to specify any personal info once again.
In this case, you can think about offering several login options related to the most popular social networks so that the registration process will suit most of your customers apparently.