News Posts

Gift Cards Make Gifting Simple

With no doubts, gift cards became common ecommerce products, just like clothing and electronics, and are widely used by both small retailers and huge international businesses.

Gift Cards Make Gifting Simple

The reasons for this are obvious – customers like purchasing gift cards for their relatives, friends, colleagues, and other close people. The advantages of gift card products for businesses are also clear. Any gift card is able to:

  • Increase brand awareness. In order to redeem gift cards, their recipients often visit your store for the first time. And if all the aspects of the shopping experience suite them well, they can become your regular customers.
  • Get payments in advance. Gift cards generate early cash flows even before you start shipping items to end customers.
  • Generate more sales. Quite often customers with gift codes are inclined to make purchases more expensive than the nominal value of the received cards. So, this way you can encourage higher average order values in your store.

Note: Consider that 65% of shoppers spend extra 38% above the nominal amounts of their gift cards, according to giftcardgranny.com.

Going deeper, there are two basic types of gift cards – physical and virtual. The last ones are primarily used in ecommerce, but online merchants may sell both or, even better, mix the above functions and distribute gift cards applicable across all the channels. Anyway, let’s dwell on the virtual type of gift cards, as it is primarily used by online retailers.

Introducing Magento Security Scan Tool: New Way to Enhance the Magento Store Security

The Magento team has recently introduced Magento Security Scan Tool designed to check Magento stores for potential vulnerabilities as well as for conformance to the Magento security best practices.

Introducing Magento Security Scan Tool: New Ways to Enhance Web Store Security

In this article, we will briefly review this new tool and describe how online merchants can use it in their work.

Magento Security Best Practices

Any web store can become an object of the hackers’ interest. Hackers may attempt to steal personal or payment information from this site to make fraudulent transactions. We already talked about these issues and the ways of their prevention in our article about the illegitimate customer payment protection in Magento 2.

Magento has its own approach to the security of a web store that includes several time-proven practices covering the main possible vulnerabilities.

Black Friday & Cyber Monday 2017 in the Aheadworks Store: Single Items at Bundle Prices!

As November comes to an end, we are happy to announce that the traditional Black Friday & Cyber Monday season of discounts in the Aheadworks store has already begun.

Black Friday & Cyber Monday 2017 in the Aheadworks Store: Single Items at Bundle Prices!

Black Friday & Cyber Monday 2017

From November 24 until November 28, we provide a special discount for our products. Using the Black17 coupon, you will be able to buy any our Magento extension or theme in the store at a 25% discount.

Our customers can increase the size of the available discount even further and save more by taking advantage of Magento 2 Package (available only for M2 products) with 3+ items in their shopping carts. Using it you can save up to 40% off the initial price.

Make a great deal in our store during the most grandiose sales season of the year!

Magento Marketplace Relaunch: Leaving Magento Connect in the Past

A few months ago, a new version of Magento Marketplace completely replaced Magento Connect and became the official repository of the Magento 1 and Magento 2 extensions and themes.

Magento Marketplace Relaunch: Leaving Magento Connect in the Past

One should note that this event happened with the release of renovated Magento Marketplace. In this article, we will consider the major features of the latest Magento Marketplace to find out what these changes mean for Magento store owners.

New Structure and Functionality

New Layout

The layout of the Marketplace site was radically transformed and became more user-friendly. The home page was made much shorter, and now, it contains fewer featured products compared to its previous version.

New Hosting Solutions

The new version of the Marketplace site is hosted on Amazon Web Services (AWS), the cloud-based hosting solution that perfectly suits the needs of various business domains.

In addition, this Marketplace version works with Fastly, which provides fast and secure content delivery processes, and New Relic, allowing business owners to monitor site performance in real-time.

ConnectPOS and Reward Points: The Integration that Bridges Online and Offline Sales

The ultimate goal of any complex business is to combine online and offline sales efficiently.

ConnectPOS and Reward Points: The Integration that Bridges Online and Offline Sales

Only this way it can embrace the whole retail domain and offer products successfully regardless of a particular sales channel. Both, ecommerce operators with brick-and-mortar showrooms and traditional merchants extended to the online segment need the solutions that enable them to provide consistent shopping experience.

ConnectPOS and Reward Points Integration

In order to bring this idea to life, just recently Aheadworks and SmartOSC implemented a new project that integrates ConnectPOS and the Reward Points extension for Magento 2.

Business Idea

It is well known that loyalty programs attract customers and make them consider repeat purchases from a certain retailer. However, offline stores are limited by their location and not able to engage wider areas with only traditional promotions. Online users are more dynamic and able to make purchases from anywhere.

Using the integration opportunities, customers who made their first purchases offline are able to dive into online purchases without losses in loyalty and brand value. The same thing, initially online customers can visit their favorite stores regardless of their own location and, this way, increase the brand’s operational area considerably.

Autumn Sale, September 26-28: Ready, Steady, Go!

The high season of online sales is coming and we are ready to facilitate your efforts on the successful start and fruitful results.

Autumn Sale, September 26-28: Ready, Steady, Go!
The three-day sale starting September 26 invites everyone to purchase any Magento extensions from Aheadworks and save 25% of the initial price.

Although the sale is valid through the whole catalog make sure that you do not miss the solutions ready to contribute to your success instantly, available both for Magento 2 and Magento 1 stores.

The Smart One Step Checkout for Magento 2Smart One Step Checkout. The extension is an innovative checkout solution combining both the purchase-incentive user interface and advanced checkout management system.

The Follow Up Email extension for Magento 2Follow Up Email. In a few days we’re going to present a new version of the extension bringing even better targeting facilities and deliberate analytical system, including A/B tests.

The Gift Card extension for Magento 2Gift Card is an indispensable solution for holiday sales powered with custom designs, personal messages, flexible delivery options, and numerous other functional opportunities.

Automatic Related Products for Magento 2

Automatic Related Products. The extension allows you to conduct on-site promotions easily offering customers product alternatives and making more sales.

The Reward Points for Magento 2Reward Points. Using the Reward Points extension you can motivate customers to make their first purchase during the holiday season and stay with you for a long time.

Note that you can update our products anytime and for free.

Magento Commerce and Magento Open Source Today: What’s Changed with The Release of Magento 2.2

As you already know the Magento team has renamed its products just recently.

Magento Commerce and Magento Open Source Today: What’s Changed with The Release of Magento 2.2

Now, the CMS is available as Commerce Edition (formerly Enterprise Edition) and Open Source Edition (formerly Community Edition).

Lately, the team introduced the release candidate of its platform – Magento 2.2 that should provide users with a whole new experience of work with the platform. In this article, we will find out what to expect with this new release. But first, let’s remember how it all began.

Aheadworks Products Made and Updated in August

Here comes the next business year and we’d like to tell our customers about the work that have been done by our team in August.

Aheadworks Products Made and Updated in August

Today we’ll present a new product and latest extension updates of Magento 1 and Magento 2 extensions.

Marketplace Theme for Magento 2

What is the ultimate goal of any Magento store? You may say that they are multiple, and will be be just right. However, if expressed in two plain words it’s something like ‘excellent look and great performance’. And that’s exactly what the new Marketplace Theme by Aheadworks is made for.

We Cordially Welcome Our New Partner Objectsource

For 5 years objectsource has been a regular purchaser of our Magento extensions and now we are happy to celebrate the next level of our cooperation since just recently the company became our official partner.

We Cordially Welcome Our New Partner Objectsource

Objectsource is an experienced full service Magento eCommerce agency established in 2009 and based in Central London, Holborn. Among the featured clients objectsource.co.uk enumerates The Fine Cheese Co, The Real Flower Company, Sheerlux, Bristol Energy, British American Tobacco, and others.

Game-changing Smart One Step Checkout for Magento 2

Before entering checkout your customers pass a long way thru your store to be likely confident about their products and ready to make purchases. However, it’s not quite right.

According to Compass.co, the average checkout abandonment rate in ecommerce is 25%. In other words, one quarter of your loyal customers abandon their orders at the last moment, which is a tremendous portion in the given circumstances.

Game-changing Smart One Step Checkout for Magento 2

The brand-new Smart One Step Checkout is made to break this frustration and allow Magento merchants to create and fine-tune their checkout forms knowingly and professionally.

Business Value

We made our best to enhance the next aspects of the one step checkout procedure:

  • Fast and Convenient. The whole checkout process takes only one minute still the extension gives customers multiple options for amending their shopping cart contents, shipping/billing information and carry out some other additional activities.
  • Professional. The frontend interface of the extension is made according to proven usability practices without any destructive or annoying elements. The backend allows Magento admins to configure and tailor the checkout form to their business needs.
  • Convertable. Smart OSC provides merchants with detailed statistics on the quantity of abandoned checkouts and lost revenue values. They can also track how customers pass through the checkout page and discover most embarrassing stages. Using this information store owners are able to improve the checkout process efficiently and with full control.

Chatbots in Ecommerce

Ecommerce chatbots are gaining popularity and considered to replace humans in the area of shopping consulting just in several years supposedly.

There are two reasons for this phenomenon, economic and technological. The chance to build and implement human-like digital consultants appeared with the development of the corresponding technology and the process of users migration from applications to messengers.

Chatbots in Ecommerce

The messenger format of communication gave rise to the idea of chatbots and later their factual appearance. With the development of technologies chatbots will become smarter and be able to provide high-level consulting and selling services.

The second reason is a trivial opportunity to save on salaries and offer customers the 24/7 service format. And one more thing, chatbots are much simpler than applications and cost less, much less.

      Audio_Version_Chatbots_in_Ecommerce

Commerce Hero Co-founder Kalen Jordan: “We See a Lot of Potential for this Marketplace Going Forward”

We all know that Magento is a huge ecosystem engaging numerous merchants, developers, marketers, investors, etc.

However, the more options you have the harder is the best choice when you need to hire a Magento developer, contract a dedicated agency, or find an inspiring project to work for.

That’s exactly the main goal of the new service Commerce Hero that brings together store owners and developers for their mutual benefits. Today we are talking to Kalen Jordan, Commerce Hero co-founder, about this new project and its particular advantages.

Commerce Hero Co-founder, Kalen Jordan: "We See a Lot of Potential for this Marketplace Going Forward"

KALEN JORDAN
CO-FOUNDER AT COMMERCE HERO, CO-HOST OF MAGE TALK PODCAST, ADVISOR AT MAGEMAIL

AW: Hi, Kalen. We are glad to welcome you here and appreciate this great opportunity to ask some questions on your new project Commercehero.io. It is quite a unique initiative for the Magento community, isn’t it?

Store Translation Service for Your Magento

The first obstacle any international business faces is the language barrier, of course. The risk of misunderstanding is even higher for niche and vertical markets, where specific terms may have meanings different from the conventional understanding.

Store Translation Service for Your Magento

So, if you want to operate on local markets successfully, you need to translate your whole webstore correctly and professionally. Obviously, machine translation services, although quite powerful, are not able to accomplish this task and often store owners resort to human interpreters, which is too slow for the fast-paced ecommerce environment.

Store Translation Service

However, we can show you an alternative way combining both high translation speed and quality. The Store Translation Service we offer includes several translation layers adjusting all the aspects of the outcoming version starting from spelling corrections to particular lexicons involvement.

Magento Training: Take the Right Course

The first task to set when we start an absolutely new and complex action is the search of relevant information and exploration of the surrounding landscape.

According to this logic, if you aim to get some specific knowledge, e.g. related to Magento 2 coding or administrating, you need to find some reliable and valuable sources of expertise. It may seem a simple task, but it is definitely not in fact.

Magento Training: Take the Right Course

Magento related data is so huge and often slightly structured that the search of best sources may take a lot of time and efforts. So, for the best effect let’s start with the information provided by the Magento team.

Magento U

Magento U is a set of either free or paid courses provided by the Magento team or trusted instructors, where students are able to choose taking courses online or offline.

The official Magento U page offers more than 50 courses, course combinations, and bundles tailored for frontend and backend developers, system administrators, merchants, business analysts, and marketers. The biggest and most complex set is provided for developers of course.

SmartOSC Co-founder, Thai Son: “The Trend We See in APAC Is that Marketers Are Willing to Push the Envelop”

Lately we’ve been told much about the marvelous rise of ecommerce in the Asia-Pacific region and convinced that it’s getting to become a driving force of global digital trade for the next decade.

So, where does the future of ecommerce lie? Is it really moving east and does Magento keep up with that great resettlement? We asked Thai Son, SmartOSC co-founder and our partner, to shed some light on the disposition firsthand.

THAI SON

THAI SON
SMARTOSC CO-FOUNDER
“SmartOSC is a premium, full-service E-commerce agency for leading brands and e-tailers, with a sharp focus on developing user-centric and commercially successful online stores.”