When it comes to on-site search, a lot of online retailers definitely underestimate its importance and potential benefits.
If we refer to the statistics, we’ll surprisingly reveal that:
- 16% of websites do not allow searching by product names or models despite this information is contained on product pages;
- 18% of websites provide no meaningful results even if a customer types only one character wrong;
- 70% of websites require customers to use only specific words and expressions in order to get successful results;
- Autocomplete suggestions are found on 82% of websites, but only 46% of them are considered to be quite useful and relevant.
* Source: AquireConver.
So, as the above statistics show, many customers face particular problems using on-site search during their shopping. If we additionally take into consideration that the visitors using search convert 5-6 times more often than the non-search ones, the situation appears to become a real loss of profits.
The search functionality is actually quite complicated and includes many components that need to work properly in order to make the whole process quick, straight, and effective. It comprises autocomplete suggestions, synonyms, recent search history, spelling corrections, and, of course, speed and usability.
And, if you want to provide your Magento 2 online store with all the above functions, you can definitely take advantage of the Advanced Search extension by Aheadworks. This brand-new extension includes all the above components and even more combined with the straightforward configuration of the search process.
Advanced Search for Magento 2
In general, the advanced search functionality of the extension can be divided into two units: the backend and frontend functionality.
Search Benefits for Customers
Search by products provided in Magento is not always enough for customers since sometimes, they need to find Magento static pages highlighting store policy terms or to clarify particular details about a certain product on blog or FAQ pages.