Follow Up Email for Shopify Hits the 2.5 Million Emails Benchmark
With social media came to the fore the role of email marketing for new sales was obviously underestimated. However, as soon as the tide of buzz falls down the real value of email sendings is showing up gradually.
According to statistics, emails stand far ahead of other mediums with the Average Open Rate of 21.76% and Average Click-through Rate of 3.57% for all industries. Furthermore, emails generate more conversions than other marketing channels and provide better ROI.*
This data vividly show that any marketing mix is to include email sendings regardless of the particular qualities of customer audiences or products. Shopify store owners realize this advantage clearly and use it intensively.
For now, the Follow Up Email application for Shopify by Aheadworks celebrates a great milestone of 2.5 Million sent emails, including abandoned cart recoveries, sales promotions, review requests, welcomes, additional service offers, etc. Throughout its history on Shopify the application served thousands of stores, including single-product and chock-full ones, dozens of countries, and millions of end customers.