Some real-life experience with Follow Up Email

I hope you all know our Follow Up Email Magento extension, a powerful auto-responder. Since the 3.3 version, this customer relationship tool allows generating coupons automatically and inserting them in follow-ups. So you can send discounts to customers who abandoned their shopping carts as well.

I decided to find out how effective using such coupons was. I contacted one Magento-based store owner (he did not wish to be identified) who ran Follow Up Email and asked him to share abandoned carts statistics with us. I was really impressed by the results!

This merchant told me that 73 shopping carts had been abandoned in his store in January. Every customer who hadn’t finished checkout process received a follow-up with a coupon code for discount. This code was applied 8 times. So the conversion was 11%!

Let’s round off for easier calculation and weigh up – if the average order is $100 in this store, and this web seller has 100 carts abandoned during a month, with Follow Up Email he earns additional $1100 per month.

Needless to say, that this online marketer not only compensated for the extension purchase within one month, but earned several times more than Follow Up Email cost. Sounds great, isn’t it?

I wish every Follow Up Email user has at least the same results or even better!

3 Comments

Sebastien

about 5 years ago

Although the round up sounds great, the math is flawed... What was the discount offered? how much has it impacted the revenue? I'm not saying I don't aprove the concept, just that for some with low margins, the voucher makes the sale worthless except for having bigger numbers. We would also need to consider if return shopping can and will happen... I still love this module if only it could be applied to my store...

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Anastasia Harlamova

about 5 years ago

Hi Sebastian, The main idea here is that Follow Up Email helped our customer to get the profit which he wouldn't have without this extension. He considers having more sales but with less revenue is better than nothing at all. And I completely agree ;)

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jake

about 5 years ago

we have generated GBP 9500 from 461 FUEs with 47 successful purchases (nearly 10%) over 5 months with no coupons, on just one of 4 websites. we think most frequently the customer was timed-out from payment screen (walked away/abandoned/distracted), the joy of recreating a cart rather than having to find everything and buy it again is what is most attractive. Once people learn there is a coupon they will always abandon your cart going forward! However, FUEs also annoy some people who have tried more than once to complete and fail for other reasons. A revisit but non-purchase triggers another FUE etc.

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